EMEA - Senior Merchandising Manager EMEA - Wholesale

Purpose: Create and deliver the merchandising strategy and financial merchandise plan for the wholesale channel across UK & ROI and EMEA. This role will own the end-to-end merchandising process across the wholesale business, ensuring alignment with channel strategy, seasonal goals, and brand positioning. The ideal candidate brings a strong blend of analytical expertise, product knowledge, and customer-centric thinking to drive revenue, margin, and market share growth.

Dimensions:

• Financial: Pairs, Turnover and Margin
• People: 5 Direct Reports

Impact the job has on the business: Performance of Wholesale channel within the UK & EMEA Region

Accountabilities:

• Strategy & Planning: Develop and execute the merchandising and channel strategy, purchasing and financial merchandise plan for the wholesale channel across UK & ROI and EMEA. Partner with product development, sales and planning teams to build customer-specific assortments that align with brand direction and financial targets. Analyse historical data, current trends, and market dynamics to inform product and pricing strategies.
• Line Building & Product Selection: Collaborate with design and product development teams to influence product assortments based on wholesale needs and consumer insights. Curate line presentations for key wholesale accounts and lead seasonal go-to-market meetings. Ensure assortments are commercially viable and channel-appropriate while maintaining brand integrity. Manage purchasing and inventory levels to maximise financial KPIs, OTIF deliveries to customers and drive productivity and range efficiency.
• Cross-functional Collaboration: Develop and maintain relationships with key internal and external stakeholders to ensure effective buy-in and delivery of the merchandising and channel strategy. Stakeholders include: Product Development, Sales, Supply Chain, Logistics, Operations, Marketing and Finance teams as well as Wholesale Partners.
• Account Management: Act as the key merchandising contact for major wholesale accounts, providing product knowledge, assortment strategy, and business insights. Review and analyse account performance to identify opportunities and drive growth.
• Reporting & Analysis: Monitor key metrics including sell-through, margin, product lifecycle, and profitability by account. Review and direct in-season trading activities to maximise commercial performance. Deliver post-season hindsight reports and apply learnings to future seasons.

Skills, Knowledge and Experience:

• 8+ years of experience in merchandising, with at least 4 years focused on the wholesale channel.
• Proven experience working with pureplay accounts, national retailers or wholesale partners in a fashion/lifestyle category.
• Strong analytical and financial acumen; proficient in Excel, planning tools, and reporting systems.
• Excellent communication and presentation skills, with the ability to influence cross-functional teams and external partners.
• Deep understanding of market trends, competitive landscape, and consumer behaviour.

Additional information:

• Experience working in a multi-channel, multinational environment.
• Comfort working in a fast-paced, matrixed environment.
• Solution focused mindset.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Excellent communicator across all stakeholders.
• Lead a high performing, engaged and motivated merchandising team, across both UK and Europe.

This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.