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- Tasks: Join us as an Email Development Assistant, crafting engaging email campaigns and optimising performance.
- Company: Be part of a dynamic retail company focused on innovative marketing strategies and customer engagement.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Why this job: This role offers hands-on experience in email marketing, perfect for those passionate about digital communication.
- Qualifications: 2+ years in email delivery, knowledge of Klaviyo, and strong analytical skills are essential.
- Other info: You'll collaborate with creative teams and have a direct impact on customer engagement strategies.
The predicted salary is between 30000 - 42000 £ per year.
Key Responsibilities:
- Ensure all emails are responsive and function across various email clients.
- Incorporate personalised content and product recommendations as we look to enhance our email automation programme in parallel with our broadcast and brand campaigns.
- Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.
- A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.
- Troubleshoot any issues related to email performance or display across different clients.
- Work closely with design, content, and marketing teams to develop email campaigns that align with broader marketing objectives.
- Coordinate with the CRM/database teams to ensure correct audience segmentation and data accuracy for each campaign.
- Collaborate with Email Development Lead and Performance Marketing Manager to review email performance, suggest improvements, and implement best practices.
Email Campaign Management:
- Set up and manage email campaigns using Klaviyo across the entire customer lifecycle; from database signups/the welcome series, promotional/transactional emails (known in the business as ‘broadcast’), post purchase communications, automations (basket/browse abandonment) through to re-engaging with ‘lapsed’ consumers.
- Ensure that email lists are regularly updated/segmented appropriately for targeted campaigns.
- Maintain compliance with email marketing regulations, including GDPR.
- Implement list hygiene practices to ensure high deliverability and engagement rates.
Performance Tracking & Reporting:
- Monitor key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.
- Generate campaign reports and provide actionable insights to optimize future email campaigns.
- Identify trends and implement improvements to increase customer engagement and retention.
Key Qualifications:
- Experience: 2+ years of experience in an Email delivery role.
- Technical Skills: Knowledge of using Klaviyo and Google Analytics.
- Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel.
- Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.
- Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.
- Regulatory Knowledge: In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations.
Seniority Level:
Associate
Employment Type:
Full-time
Job Function:
Marketing
Industries:
Retail
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Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Assistant
✨Tip Number 1
Familiarise yourself with Klaviyo and Google Analytics, as these tools are essential for the Email Development Assistant role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Showcase your analytical mindset by preparing examples of past A/B tests you've conducted. Be ready to discuss how you interpreted the results and implemented changes based on data insights during your interview.
✨Tip Number 3
Brush up on your knowledge of GDPR and other email marketing regulations. Being well-versed in compliance will not only help you in the role but also impress the hiring team with your understanding of industry standards.
✨Tip Number 4
Prepare to discuss how you collaborate with different teams, such as design and content. Think of specific examples where your communication skills led to successful email campaigns, as teamwork is crucial for this position.
We think you need these skills to ace Email Development Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly with Klaviyo and A/B testing. Use specific examples that demonstrate your ability to improve engagement and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the responsibilities outlined in the job description. Mention any successful campaigns you've managed and the results achieved.
Showcase Technical Skills: Clearly outline your technical skills related to email marketing tools, especially Klaviyo and Google Analytics. Provide examples of how you've used these tools to enhance email performance and track metrics.
Highlight Regulatory Knowledge: Demonstrate your understanding of email marketing regulations, including GDPR. This shows that you are not only skilled in email marketing but also aware of the legal aspects that come with it.
How to prepare for a job interview at Clarks
✨Showcase Your Technical Skills
Make sure to highlight your experience with Klaviyo and Google Analytics during the interview. Be prepared to discuss specific campaigns you've managed and how you used these tools to optimise performance.
✨Demonstrate Your Analytical Mindset
Prepare examples of how you've analysed email metrics in the past. Discuss any A/B tests you've conducted and the insights gained from them, as this will show your ability to drive engagement and improve results.
✨Understand Email Marketing Regulations
Familiarise yourself with GDPR and other relevant email marketing laws. Being able to discuss compliance and best practices will demonstrate your professionalism and understanding of the industry.
✨Collaborate Effectively
Since the role involves working closely with various teams, be ready to share experiences where you've successfully collaborated with design, content, or marketing teams. Highlight your communication skills and how they contributed to successful campaigns.
