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- Tasks: Design and optimize email campaigns while collaborating with creative teams.
- Company: Join a dynamic marketing team focused on innovative email strategies.
- Benefits: Enjoy flexible work options and opportunities for professional growth.
- Why this job: Be part of a creative environment that values data-driven decisions and collaboration.
- Qualifications: 2+ years in email marketing, experience with Klaviyo and strong analytical skills required.
- Other info: Opportunity to work on diverse campaigns and enhance your marketing expertise.
The predicted salary is between 30000 - 42000 £ per year.
Key Responsibilities:
- Ensure all emails are responsive and function across various email clients.
- Incorporate personalised content and product recommendations as we look to enhance our email automation programme in parallel with our broadcast and brand campaigns.
- Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.
- A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.
- Troubleshoot any issues related to email performance or display across different clients.
- Work closely with design, content, and marketing teams to develop email campaigns that align with broader marketing objectives.
- Coordinate with the CRM/database teams to ensure correct audience segmentation and data accuracy for each campaign.
- Collaborate with Email Development Lead and Performance Marketing Manager to review email performance, suggest improvements, and implement best practices.
Email Campaign Management:
- Set up and manage email campaigns using Klaviyo across the entire customer lifecycle; from database signups/the welcome series, promotional/transactional emails (known in the business as ‘broadcast’), post purchase communications, automations (basket/browse abandonment) through to re-engaging with ‘lapsed’ consumers.
- Ensure that email lists are regularly updated/segmented appropriately for targeted campaigns.
- Maintain compliance with email marketing regulations, including GDPR.
- Implement list hygiene practices to ensure high deliverability and engagement rates.
Performance Tracking & Reporting:
- Monitor key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.
- Generate campaign reports and provide actionable insights to optimize future email campaigns.
- Identify trends and implement improvements to increase customer engagement and retention.
Key Qualifications:
- Experience: 2+ years of experience in an Email delivery role.
- Technical Skills: Knowledge of using Klaviyo and Google Analytics.
- Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel.
- Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.
- Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.
- Regulatory Knowledge: In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations.
Seniority Level:
Associate
Employment Type:
Full-time
Job Function:
Marketing
Industries:
Retail
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Email Development Assistant employer: Clarks
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Assistant
✨Tip Number 1
Familiarize yourself with Klaviyo and Google Analytics, as these tools are essential for the Email Development Assistant role. Consider taking online courses or tutorials to enhance your skills and demonstrate your proficiency during the interview.
✨Tip Number 2
Showcase your experience with A/B testing by preparing examples of past campaigns where you successfully optimized email performance. Be ready to discuss the strategies you used and the results you achieved.
✨Tip Number 3
Highlight your analytical mindset by discussing how you've used data to drive decisions in previous roles. Prepare to share specific metrics you've tracked and how they influenced your email marketing strategies.
✨Tip Number 4
Stay updated on email marketing regulations, especially GDPR. Being knowledgeable about compliance will not only help you in the role but also show that you take the responsibilities seriously.
We think you need these skills to ace Email Development Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly with tools like Klaviyo. Emphasize any previous roles where you designed and optimized email campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and detail how your skills align with the responsibilities listed in the job description. Mention specific examples of successful campaigns you've worked on.
Showcase Technical Skills: Clearly outline your technical skills related to email development, such as your experience with A/B testing, data analysis, and familiarity with GDPR regulations. This will demonstrate your capability to handle the role effectively.
Highlight Collaboration Experience: Since the role involves working closely with various teams, include examples of past collaborations in your application. Describe how you contributed to team projects and the outcomes achieved.
How to prepare for a job interview at Clarks
✨Showcase Your Email Campaign Experience
Be prepared to discuss your previous experience with email campaign development. Highlight specific campaigns you've worked on, the tools you used (like Klaviyo), and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive engagement.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical mindset, come ready to talk about how you've used data to optimize email performance. Share examples of A/B tests you've conducted and the insights you gained from analyzing metrics like open rates and click-through rates.
✨Understand GDPR and Compliance
Familiarize yourself with GDPR and other email marketing regulations. Be ready to discuss how you ensure compliance in your email campaigns, as this is crucial for maintaining trust and legality in email marketing.
✨Collaborative Mindset
This role involves working closely with various teams. Prepare to share examples of how you've successfully collaborated with design, content, and marketing teams in the past. Emphasize your communication skills and how they contribute to effective teamwork.
