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- Tasks: Join us as an Email Development Assistant, crafting engaging email campaigns and optimising performance.
- Company: Be part of a dynamic retail company focused on innovative marketing strategies.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Why this job: This role offers hands-on experience in email marketing, perfect for creative minds eager to make an impact.
- Qualifications: 2+ years in email delivery, with skills in Klaviyo and data analysis required.
- Other info: You'll collaborate with diverse teams and contribute to exciting marketing projects.
The predicted salary is between 30000 - 42000 £ per year.
Key Responsibilities:
- Ensure all emails are responsive and function across various email clients.
- Incorporate personalised content and product recommendations to enhance the email automation programme in parallel with broadcast and brand campaigns.
- Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.
- A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.
- Troubleshoot any issues related to email performance or display across different clients.
- Work closely with design, content, and marketing teams to develop email campaigns that align with broader marketing objectives.
- Coordinate with the CRM/database teams to ensure correct audience segmentation and data accuracy for each campaign.
- Collaborate with Email Development Lead and Performance Marketing Manager to review email performance, suggest improvements, and implement best practices.
Email Campaign Management:
- Set up and manage email campaigns using Klaviyo across the entire customer lifecycle; from database signups/the welcome series, promotional/transactional emails, post purchase communications, automations through to re-engaging with ‘lapsed’ consumers.
- Ensure that email lists are regularly updated/segmented appropriately for targeted campaigns.
- Maintain compliance with email marketing regulations, including GDPR.
- Implement list hygiene practices to ensure high deliverability and engagement rates.
Performance Tracking & Reporting:
- Monitor key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.
- Generate campaign reports and provide actionable insights to optimize future email campaigns.
- Identify trends and implement improvements to increase customer engagement and retention.
Key Qualifications:
- Experience: 2+ years of experience in an Email delivery role.
- Technical Skills: Knowledge of using Klaviyo and Google Analytics.
- Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel.
- Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.
- Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.
- Regulatory Knowledge: In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations.
Seniority Level: Associate
Employment Type: Full-time
Job Function: Marketing
Industries: Retail
Email Development Assistant employer: Clarks
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Assistant
✨Tip Number 1
Familiarise yourself with Klaviyo and Google Analytics, as these tools are essential for the Email Development Assistant role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Stay updated on the latest email marketing trends and best practices, especially regarding GDPR compliance. This knowledge will not only help you in interviews but also show that you're proactive about industry standards.
✨Tip Number 3
Prepare to discuss your previous experience with A/B testing and how you've successfully optimised email campaigns. Be ready to share specific examples of metrics you've improved and the strategies you implemented.
✨Tip Number 4
Network with professionals in the email marketing field, particularly those who have experience with Klaviyo. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
We think you need these skills to ace Email Development Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly with Klaviyo and A/B testing. Use specific examples that demonstrate your success in improving email performance metrics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the responsibilities outlined in the job description. Mention your analytical mindset and ability to collaborate across teams.
Showcase Technical Skills: Clearly outline your technical skills related to email marketing, especially your experience with Klaviyo and Google Analytics. Provide examples of how you've used these tools to enhance email campaigns.
Highlight Regulatory Knowledge: Demonstrate your understanding of email marketing regulations, including GDPR. This shows that you are not only skilled in email marketing but also aware of the legal aspects involved.
How to prepare for a job interview at Clarks
✨Showcase Your Technical Skills
Make sure to highlight your experience with Klaviyo and Google Analytics during the interview. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your technical proficiency and understanding of email marketing.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key responsibility, come ready to share examples of tests you've conducted in the past. Discuss what you tested, the outcomes, and how you used those insights to improve email performance. This shows your analytical mindset and ability to drive engagement.
✨Understand GDPR and Compliance
Familiarise yourself with GDPR and other email marketing regulations before the interview. Be prepared to discuss how you ensure compliance in your email campaigns, as this knowledge is crucial for the role and will reflect your professionalism.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, think of examples that showcase your collaboration skills. Discuss how you've worked with design, content, or marketing teams in the past to create successful email campaigns, highlighting your communication abilities.
