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- Tasks: Analyse eCommerce performance and provide insights to improve decision-making.
- Company: Join a dynamic team focused on enhancing digital experiences across UK ROI websites.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a customer-centric culture that values innovation and collaboration.
- Qualifications: Strong analytical skills and experience with BI tools are essential.
- Other info: Ideal for those passionate about data and eager to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
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To analyse and advise on UKROI ecommerce performance, enabling decision making and action to improve performance, and manage the data models and all reporting covering the assigned channel.
Responsibilities:
- Provide data and analytics to enable the trading team to review performance and have insight into opportunities for improvement
- Develop and manage the Conversion Rate Optimisation strategy and approach in order to facilitate a customer centric approach to conversion through rapid test and learn optimisation of all stages of the digital experience across UK ROI websites.
- Deliver regular reporting requirements including analysis to meet the needs of the ecommerce team and provide singular view of the consumer and business drivers
- Complete detailed analysis of data and provide summary findings for key stakeholders to summarise the findings, interpret all main points to enable understanding and decision making
- Develop and maintain adequate systems and processes to support effective planning, monitoring, and reporting of channel performance
- Within internal and external compliance and governance frameworks, define scope of analysis and permissible technical and methodological ways of working.
- Maintain effective internal relationships with key stakeholders to ensure provision of analytics is aligned to requirements and effective input is provided. Liaise with counterparts across regional and group teams to ensure minimal digression.
- Review and recommend improvements to existing or new reports and to create efficiency and reduce non-essential workload
- Key Performance Indicators:
- NTO & GM
- Conversion (UX/UI, site content performance from visit to A2B)
- eCSAT
Qualifications:
- Good analytical experience developed within a commercial environment
- Excellent analytical skills, ability to read, understand, analyze, and act on all business reports. Solid statistical and mathematical capability.
- Exceptional levels of accuracy when working with data, and ability to critique or peer review work of Performance Analysts to enable development and ensure robustness.
- Proficiency across multiple BI and technical platforms, such as Microsoft Excel, Power BI, PowerApps, SAP Hana, IBM Digital Analytics, etc. Will be adept at aligning and mashing data across multiple sources, transforming for use by channel teams.
- Good understanding of all channel dynamics and financial levers.
- Excellent verbal and visual communication skills, and experience in delivering analytical training to wider audiences.
- Experience in designing, building, and maintaining analytical and reporting solutions
- Experience of working in cross functional, multi-disciplinary teams. Experience of agile delivery ideal.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Other
-
Industries
Retail
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eCommerce Lead Performance Analyst employer: Clarks
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Lead Performance Analyst
✨Tip Number 1
Familiarise yourself with the key performance indicators (KPIs) mentioned in the job description, such as NTO & GM Conversion and eCSATA/B. Understanding these metrics will help you demonstrate your analytical skills and how you can contribute to improving them during interviews.
✨Tip Number 2
Network with professionals in the eCommerce and analytics fields. Attend industry events or webinars where you can meet people who work in similar roles. This can provide you with insights into the latest trends and challenges in the sector, which you can discuss in your application.
✨Tip Number 3
Brush up on your proficiency with BI tools like Power BI and Excel. Consider taking online courses or tutorials to enhance your skills. Being able to showcase your technical capabilities will set you apart from other candidates.
✨Tip Number 4
Prepare examples of how you've successfully worked in cross-functional teams. Be ready to discuss specific projects where your analytical insights led to actionable improvements. This will highlight your collaborative skills and ability to drive results.
We think you need these skills to ace eCommerce Lead Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant analytical experience and skills that align with the eCommerce Lead Performance Analyst role. Emphasise your proficiency in BI tools like Microsoft Excel and Power BI, as well as your experience in conversion rate optimisation.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about eCommerce performance analysis. Mention specific examples of how you've used data to drive decision-making and improve performance in previous roles.
Showcase Your Analytical Skills: Provide concrete examples of your analytical skills in action. Discuss any projects where you developed reporting solutions or conducted detailed data analysis that led to actionable insights for stakeholders.
Highlight Communication Abilities: Since the role requires excellent verbal and visual communication skills, include examples of how you've effectively communicated complex data findings to non-technical audiences or trained others in analytical methods.
How to prepare for a job interview at Clarks
✨Showcase Your Analytical Skills
Be prepared to discuss your analytical experience in detail. Highlight specific examples where you've successfully analysed data to drive performance improvements, especially in an eCommerce context.
✨Demonstrate Your Technical Proficiency
Familiarise yourself with the BI and technical platforms mentioned in the job description. Be ready to discuss how you've used tools like Microsoft Excel, Power BI, or SAP Hana in previous roles to manage and report on data.
✨Communicate Clearly
Since excellent verbal and visual communication skills are crucial for this role, practice explaining complex data insights in a simple manner. Consider preparing a brief presentation or summary of a past project to demonstrate your ability to convey information effectively.
✨Understand the Business Context
Research the company’s eCommerce strategies and performance metrics. Being able to discuss how your insights can align with their goals will show that you’re not just a data analyst but also a strategic thinker who understands the bigger picture.
