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- Tasks: Analyse eCommerce performance and provide insights to drive improvements.
- Company: Join a leading retail brand focused on innovation and growth.
- Benefits: Full-time role with competitive salary and opportunities for professional development.
- Why this job: Make a real impact by optimising digital experiences and driving customer engagement.
- Qualifications: Strong analytical skills and experience with BI tools required.
- Other info: Collaborative environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
To analyse and advise on UK ROI ecommerce performance, enabling decision making and action to improve performance, and manage the data models and all reporting covering the assigned channel.
Responsibilities:
- Provide data and analytics to enable the trading team to review performance and have insight into opportunities for improvement.
- Develop and manage the Conversion Rate Optimisation strategy and approach in order to facilitate a customer centric approach to conversion through rapid test and learn optimisation of all stages of the digital experience across UK ROI websites.
- Deliver regular reporting requirements including analysis to meet the needs of the ecommerce team and provide a singular view of the consumer and business drivers.
- Complete detailed analysis of data and provide summary findings for key stakeholders to summarise the findings, interpret all main points to enable understanding and decision making.
- Develop and maintain adequate systems and processes to support effective planning, monitoring, and reporting of channel performance.
- Within internal and external compliance and governance frameworks, define scope of analysis and permissible technical and methodological ways of working.
- Maintain effective internal relationships with key stakeholders to ensure provision of analytics is aligned to requirements and effective input is provided.
- Liaise with counterparts across regional and group teams to ensure minimal digression.
- Review and recommend improvements to existing or new reports and to create efficiency and reduce non-essential workload.
Key Performance Indicators:
- NTO & GM
- Conversion (UX/UI, site content performance from visit to A2B)
- eCSAT
Qualifications:
- Good analytical experience developed within a commercial environment.
- Excellent analytical skills, ability to read, understand, analyze, and act on all business reports. Solid statistical and mathematical capability.
- Exceptional levels of accuracy when working with data, and ability to critique or peer review work of Performance Analysts to enable development and ensure robustness.
- Proficiency across multiple BI and technical platforms, such as Microsoft Excel, Power BI, PowerApps, SAP Hana, IBM Digital Analytics, etc. Will be adept at aligning and mashing data across multiple sources, transforming for use by channel teams.
- Good understanding of all channel dynamics and financial levers.
- Excellent verbal and visual communication skills, and experience in delivering analytical training to wider audiences.
- Experience in designing, building, and maintaining analytical and reporting solutions.
- Experience of working in cross functional, multi-disciplinary teams. Experience of agile delivery ideal.
Seniority level: Associate
Employment type: Full-time
Job function: Other
Industries: Retail
eCommerce Lead Performance Analyst in Chester-le-Street employer: Clarks
Contact Detail:
Clarks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Lead Performance Analyst in Chester-le-Street
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can lead to insider info and maybe even a referral!
✨Tip Number 2
Show off your analytical skills! Prepare a portfolio of your past projects or analyses that highlight your ability to drive performance improvements. This will give you an edge during interviews.
✨Tip Number 3
Practice makes perfect! Get comfortable with common interview questions for performance analysts. Think about how you can relate your experiences to the job description, especially around data analysis and reporting.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace eCommerce Lead Performance Analyst in Chester-le-Street
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the eCommerce Lead Performance Analyst role. Highlight your analytical experience and any relevant tools you've used, like Power BI or Excel. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about eCommerce and how you can contribute to our team. Be specific about your achievements and how they relate to the responsibilities listed in the job description.
Showcase Your Analytical Skills: In your application, don’t just say you have great analytical skills—prove it! Include examples of how you've used data to drive decisions or improve performance in previous roles. We love seeing real-world applications of your expertise.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Clarks
✨Know Your Data Inside Out
Make sure you’re familiar with the key metrics and data points relevant to eCommerce performance. Brush up on your analytical skills and be ready to discuss how you’ve used data to drive decisions in previous roles.
✨Showcase Your Conversion Rate Optimisation Strategy
Prepare to talk about your experience with Conversion Rate Optimisation (CRO). Have examples ready that demonstrate how you've implemented a customer-centric approach and the results of your rapid test and learn strategies.
✨Communicate Clearly and Effectively
Since this role involves liaising with various stakeholders, practice explaining complex data insights in simple terms. Use visuals if possible, and be prepared to discuss how you’ve trained others in analytics.
✨Be Ready for Technical Questions
Brush up on your knowledge of BI tools like Power BI and Excel. Expect questions on how you’ve used these platforms to create reports and analyse data. Be specific about the methodologies you’ve employed in your past work.
