At a Glance
- Tasks: Drive innovative content and activation across all social media channels.
- Company: Join Clarks, a heritage brand known for craftsmanship and style.
- Benefits: Competitive salary, flexible working options, and comprehensive benefits.
- Other info: Collaborative culture with excellent career development opportunities.
- Why this job: Be at the forefront of social media innovation and make a global impact.
- Qualifications: Degree preferred with proven experience in managing social platforms.
The predicted salary is between 30000 - 40000 £ per year.
The Global Social Media Manager will drive innovative content and dynamic activation across all social media channels. Social media is the cornerstone of the Clarks global marketing strategy and this role is critical in delivering a highly innovative approach; at the forefront of new opportunities, with a relentless curiosity to analyse results, and acting at pace to optimize content in real time. This is a global role that requires high levels of collaboration, working closely with Global Brand Marketing, Global PR, Regional Marketing, Global Product Development as well as internal and external agencies and creative partners.
- ACTIVATE a ‘Social first’ brand strategy, delivering INNOVATIVE PROGRAMS that drive follower growth and engagement in key channels; acting fast to ‘test & learn’ new initiatives that place us at the forefront of new developments within social and gaming.
- CREATE innovative social media marketing plans (seasonal and annualised), optimising relevant and inspiring content within each social channel to grow followers and build engagement.
- ENERGISE our social channels with inspiring, entertaining and informative content, building relevance within each channel whilst staying true to the Clarks brand positioning.
- INSPIRE our followers with compelling brand and product copy, tailored to the needs of specific social channels with a consistent brand tone, and ensuring accuracy to seasonal product catalogues.
- ACTIVATE UGC & influencer content as a key pillar of Clarks social strategies. Develop clear KPI’s and metrics and optimise in real time to ensure continuous improvement and growth.
- OPTIMISE globally activated paid and organic social plans on time in full. Measurable to follower growth targets, engagement goals and traffic acquisition.
- INTEGRATE social content strategy into global DTC (ecomm) channels to enhance the overall digital experience of Clarks; web banners, online advertising, BLOG pages, e-mail, contests/promotions, etc.
- ANALYSE results with real time reporting alongside more detailed monthly analysis and reports; applying learnings fast to optimize content for each channel.
What You'll Bring
- Degree preferred
- Exceptional written communication skills
- Proven experience managing social platforms and communities
- In-depth understanding of English grammar and best practices of writing and editing for the web
- Hunger for social innovation
- In depth knowledge of social media trends, concepts, best practices, and analytics
- Proven experience of copy writing for social channel and/or web content
- MS Office and all major web browsers
- Understanding of SEO best practices and analytics an advantage (not essential)
- Managed year-over-year analytics for website or social media performance
- Organisational, Project Management and Customer Relationship skills
What We Offer
- Competitive salary
- Flexible working options
- Career development and progression opportunities
- Supportive and collaborative culture
- Comprehensive benefits package
Why join us?
At Clarks, you’ll be part of a brand with heritage, craftsmanship, and style at its core. We offer great training, career progression, and the chance to make your mark in a global business.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that makes it unmistakably Clarks.
Disclaimer
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
Global Social Media Manager in Bath employer: Clarks
At Clarks, we pride ourselves on being an exceptional employer, offering a supportive and collaborative culture that fosters creativity and innovation. Located in the heart of Somerset, our team enjoys flexible working options and comprehensive benefits, alongside ample opportunities for career development and progression within a globally recognised brand. Join us to make your mark in a company with a rich heritage and a commitment to craftsmanship and style.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social Media Manager in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Social Media Manager in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
