At a Glance
- Tasks: Lead digital marketing strategies to drive traffic and revenue for Clarks.com.
- Company: Join Clarks, a globally recognised footwear brand with a modern, digital-first approach.
- Benefits: Enjoy hybrid working, bonus opportunities, and a dynamic team environment.
- Other info: Collaborate with talented colleagues and shape the future of retail.
- Why this job: Make a real impact on a leading brand while developing your marketing skills.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
Location: Street, Somerset (Hybrid)
Contract: Permanent or Fixed-Term Contract considered
Reporting to: VP/ Head of Ecommerce (UK/EU)
Make an impact at Clarks. For over 200 years, Clarks has been redefining what it means to create great footwear. Today, we’re combining our heritage with a modern, digital-first mindset as we continue to evolve and grow around the world.
We’re looking for a commercially-minded Performance Marketing Manager to lead our digital acquisition and retention strategy across the UK and European ecommerce business. This is an opportunity to take ownership of major digital channels, lead a specialist team, and influence the growth of one of the world's most recognisable retail brands.
The Role: As Performance Marketing Manager, you will lead the team responsible for driving traffic, conversion and revenue across Clarks.com through Email, SMS, Affiliates, Paid Search, Paid Social and SEO. Working closely with agency partners, merchandising teams, ecommerce leaders and wider marketing stakeholders, you’ll develop and execute strategies that deliver measurable commercial growth.
Key responsibilities include:
- Leading performance across Email, Affiliates, Paid Search, Paid Social and SEO
- Driving traffic, conversion, revenue and profitability growth
- Owning CRM, customer segmentation and lifecycle marketing strategies
- Developing affiliate partnerships and identifying new growth opportunities
- Managing agency partners and ensuring strong ROAS performance
- Leading SEO strategy across technical and content initiatives
- Forecasting, managing and optimising marketing budgets
- Presenting performance insights, recommendations and growth opportunities to senior stakeholders
- Leading and developing the Performance Marketing team
About You: We’re looking for someone who combines hands-on digital expertise with strong commercial judgement and leadership capability. You’ll ideally bring:
- Experience leading performance marketing or digital marketing teams
- Strong knowledge of CRM, lifecycle marketing and customer acquisition
- Experience across Paid Search, Paid Social, SEO, Affiliates and Email marketing
- Retail or ecommerce experience within a fast-paced commercial environment
- Experience managing agency partners and influencing cross-functional stakeholders
- Strong analytical capability and confidence using data to drive decisions
- Experience managing sizeable digital marketing budgets and delivering ROI
- Excellent communication and presentation skills with senior stakeholders
Why Clarks? At Clarks, you’ll join a business that combines global scale with an entrepreneurial mindset. You’ll work alongside talented colleagues across ecommerce, marketing, digital and commercial functions, helping shape the future of one of the world's best-known consumer brands.
We offer: Bonus opportunity, Hybrid and flexible working.
Performance Marketing Manager (Permanent or Fixed-Term Contract) in Street employer: Clarks Outlet
Clarks is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for those looking to make a meaningful impact in retail. Located in the heart of Kingston upon Thames, our team enjoys flexible working hours, opportunities for personal growth, and the chance to be part of a historic brand that values passion and customer service. Join us this season and experience the excitement of working with a company that truly cares about its employees and their development.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (Permanent or Fixed-Term Contract) in Street
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarks Outlet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarks Outlet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarks Outlet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarks Outlet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager (Permanent or Fixed-Term Contract) in Street
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarks Outlet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarks Outlet:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarks Outlet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarks Outlet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarks Outlet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarks Outlet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
