This role contributes to delivering best‑in‑class Visual Merchandising (VM) standards across UK and ROI retail stores through effective planning, execution, and communication of VM direction. Working closely with cross‑functional HQ teams and District/Store Management, the role ensures clear and consistent representation of the Clarks brand, driving commercial performance and enhancing consumer experience.
You will have a direct report and report directly into the Head of Retail.
You will be responsible for creating all UK/ROI VM guidelines and briefs in alignment with regional objectives. The role supports both the strategic planning and hands‑on execution of exceptional VM standards, ensuring consumer experience, segmentation, and integrated marketing communications are maximised across the physical retail estate.
This is a field‑based regional role, with an expectation of spending a minimum of three days per week in stores to support our stores across the UK, ROI & EMEA.
- Translate seasonal product strategies into clear, effective Seasonal VM Guidelines and briefs.
- Ensure full store compliance with Clarks VM standards, delivering a consistent and premium brand experience for all consumers.
- Provide stakeholders with engaging, accessible tools and guidelines that educate and inspire store teams on Clarks’ brand, product, and VM standards.
- Lead, support, and inspire VM Executives, who will report into this role, ensuring consistent execution of VM briefs across the store estate.
- Plan, Lead and execute new fixtures/initiatives for stores across UK/EMEA.
- Working in collaboration with the Head of Retail and broader Marketing teams to ensure VM spend is kept within the remit allocated based on seasonal priorities and regional business needs.
- Oversee the execution of windows and in‑store activations to a high standard, ensuring accuracy in footwear positioning, lighting, cleanliness, technology usage, and price communication where applicable.
- Conduct store visits a minimum of three days per week, carrying out walk‑throughs, delivering actionable feedback, driving standards, and supporting retail teams in maintaining correct layouts and execution.
- Complete monthly competitive reviews of the high street, documenting insights and sharing opportunities with the Channel Marketing team to influence ideas and future planning.
- Provide clear themes, actions, and timelines based on market observations.
- Maintain up‑to‑date awareness of the Clarks brand, customers, consumers, and competitor landscape.
- Collaborate closely and communicate consistently with internal stakeholders, including Global Marketing, UK VM & Marketing, Merchandising, and Regional Retail teams.
- Leverage Global assets, adapting where required to meet regional needs.
- Deliver seasonal product strategies through the creation of accurate, impactful product and VM guidelines.
- Ensure all VM activity for the UK & ROI—including season kick‑offs, product drops, and key consumer moments—is launched on time and communicated effectively to relevant teams
- Working in collaboration with the Head of retail and broader Marketing teams to ensure VM spend is kept within the remit allocated based on seasonal priorities and regional business needs.
- Monthly submission of VM Compliance report, including taking and uploading pictures into the system, capturing feedback from the wholesale estate, feed in lessons learnt to continuously raise the benchmark and improve standards through ongoing development, coaching and performance management.
- Conduct monthly competitive shops of the high street. Document and share with the Channel Marketing team, generating ideas on own bought areas to help drive footfall and sales.
- Partner with extended marketing teams to provide the central BU team with detailed briefs for Retail POS requirements to ensure consistency in all installations
- Utilise key business reports to make commercial decisions and spot themes to drive performance
About you
- 5-8 years of experience in Visual Merchandising/Presentation or marketing, preferably with a leading fashion specialty retailer or Brand.
- 3-5 years of Retail Management Experience, including multi-store capacity.
- Exceptional Visual Standards with the ability to interpret Brand Direction.
- Previous experience managing, leading and developing performance objectives, and career development plans.
- Proficient in MS Office and Creative Suites preferred.
- Ability to facilitate learning in both a store and classroom environment.
- Excellent verbal and written communication skills.
- Ability to plan, prioritize, manage multiple tasks, and problem solve efficiently and effectively.
- Demonstrated ability to effectively work independently and remotely.
- Strong organizational and analytical skills.
- Approximately 80% travel time; overnight stays required.
- Must reside in a centralized location within the Region.
What We Offer
- Flexible working options
- Career development and progression opportunities
- Supportive and collaborative culture
Disclaimer
This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.
