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- Tasks: Lead email marketing strategies to boost customer engagement and retention.
- Company: A top footwear brand known for innovation and style.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team and shape the future of email marketing in eCommerce.
- Qualifications: 5+ years in CRM and email strategy with strong analytical skills.
- Other info: Work in a creative environment with a focus on collaboration and impact.
The predicted salary is between 42000 - 84000 £ per year.
A leading footwear company is seeking an experienced eComm Digital Email Development Lead to direct their email marketing strategy. This role requires developing campaigns to drive customer engagement and retention, optimizing performance, and leading a team.
The ideal candidate should have over 5 years of CRM and email strategy experience, strong analytical skills, and expertise in tools like Klaviyo and Google Analytics.
The position is hybrid, based in Somerset, requiring 2-3 days in the office.
Senior Email Growth Lead - Personalization & Automation in Street employer: Clarks group
Contact Detail:
Clarks group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Email Growth Lead - Personalization & Automation in Street
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your email campaigns and their results. This will help us see your expertise in action and how you can drive engagement.
✨Tip Number 3
Be ready for the interview! Research the company’s email marketing strategies and come armed with ideas on how you can enhance their efforts. We love candidates who are proactive and passionate!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Senior Email Growth Lead - Personalization & Automation in Street
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and email strategy. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements in driving customer engagement and retention.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Senior Email Growth Lead position. Share specific examples of successful campaigns you've led and how you’ve used tools like Klaviyo and Google Analytics to optimise performance.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, make sure to include any relevant metrics or data that demonstrate your ability to analyse and improve email marketing performance. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Clarks group
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around CRM strategies and tools like Klaviyo and Google Analytics. Be ready to discuss specific campaigns you've led and the results they achieved, as this will show your expertise and analytical skills.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've successfully managed and motivated others in previous positions. Highlight any challenges you faced and how you overcame them to drive team performance.
✨Demonstrate Your Analytical Mindset
Prepare to discuss how you use data to inform your email marketing strategies. Bring examples of how you've optimised campaigns based on analytics, and be ready to explain your thought process behind those decisions.
✨Understand the Company’s Brand and Audience
Research the footwear company thoroughly. Understand their brand values, target audience, and current email marketing efforts. This will help you tailor your responses and demonstrate that you're genuinely interested in contributing to their success.
