At a Glance
- Tasks: Lead marketing strategies and initiatives to drive growth and client engagement.
- Company: Join a respected national law firm with a focus on diversity and individual potential.
- Benefits: Flexible benefits, comprehensive learning programmes, and a supportive work-life balance.
- Other info: Collaborative culture that values diversity and personal growth.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in senior marketing roles, with strong leadership and project management skills.
The predicted salary is between 51750 - 63250 £ per year.
We have an exciting new opportunity for an experienced Marketing Manager to join our Marketing team. As Marketing Manager, you will serve as a key strategic partner to the Head of Marketing, playing a central role in shaping, driving and executing the firm's marketing strategy.
Day to day, you'll be successful in this role by:
- Supporting the firm's growth strategy.
- Working with head(s) of marketing/BD to co-create annual sector/team marketing plans aligned to firm strategy.
- Leading the delivery of marketing initiatives, ensuring accuracy, and that activity is measurable and aligned to firm objectives.
- Proactively driving forward sustainable growth.
- Working closely with Business Development Team to track market trends, competitor activity and sector-specific developments to inform strategy and identify growth opportunities.
- Demonstrating a deep understanding of key audiences (private client, business and referrer), mapping their needs, behaviours and engagement channels.
- Working collaboratively with BD colleagues to coordinate targeted campaigns, pitch support, cross-selling initiatives and profile-raising.
- Collaborating with the fee earners and the business development team to create and execute targeted marketing campaigns and sector-specific initiatives that support growth visibility and client engagement.
- Developing high-quality marketing materials, including brochures, presentations and assisting with content aimed at promoting the firm prospects, clients and the wider market.
- Using analytics tools to track campaign performance, website behaviour, conversions and ROI, providing clear insights and recommendations to improve effectiveness and inform decision-making.
- Identifying opportunities to enhance the firm's external visibility, search performance and audience engagement, including optimisation of SEO, content positioning, channel mix and user experience.
- Overseeing relationships with external agencies, providing day to day direction, quality oversight and performance monitoring.
- Working with Business Development to analyse financial, client and practice-area data to identify trends, performance gaps and opportunities.
- Producing regular reports for senior leadership, including campaign ROI and pipeline insight.
- Leading day‐to‐day management of the Communication team, acting as the primary point of escalation for operational queries and issues.
- Setting clear goals and performance expectations, ensuring team members are aligned and accountable for delivering against individual and professional growth.
- Coaching, mentoring and motivating the team, fostering a collaborative, inclusive and high‐performing team culture that reflects firm values.
- Overseeing recruitment, onboarding and ongoing training to build capability and ensure smooth integrations of new team members.
The role is right for you if:
- Minimum 5+ years of experience in a Senior Marketing role within a law firm or professional services setting.
- At least 2+ years of management or supervisory experience leading a marketing or communications team.
- Minimum 5+ years' experience developing and delivering effective content across key external channels – website, social media, newsletters and related platforms.
- Proficiency in using CRM, marketing tools and Microsoft office suite.
- Proven experience delivering integrated marketing campaigns and measurable growth outcomes.
- Strong understanding of marketing, including SEO, CMS, social media, and analytics platforms.
- Excellent copy writing, editing and communication skills, able to adapt tone and style for multiple external audiences.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
Desirable:
- Degree in Marketing, Communications, Business or related field.
- Understanding of sector-specific marketing within the professional services, including regulatory and reputational considerations.
You'll be joining a national law firm that enjoys a strong reputation, made possible by our exceptional people – each chosen for their industry knowledge and passion for their field. We want to help you to reach your full potential, love the work you do and deliver the best results for your clients.
A career at Clarke Willmott will feel different to other law firms. We thrive on our individual differences and diversity because as a team, we are united by our shared values and mutual respect. Our mission is to help you realise your full potential whilst maintaining a positive work-life balance. We provide a comprehensive learning and development programme and a range of wellbeing initiatives to support your career journey. In return, your dedication and commitment to the continued success of the firm will be rewarded with a comprehensive range of flexible benefits.
Sales/marketing manager - Leidinggevende in Bristol employer: Clarke Willmott
Clarke Willmott is an excellent employer, offering a dynamic work environment in Bristol where collaboration and ethical practices are at the forefront of our operations. Employees benefit from comprehensive training and development opportunities, fostering personal and professional growth while working with a diverse client base. Our supportive culture encourages teamwork and innovation, making it a rewarding place to advance your career in credit control.
