Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and scale CLARK's paid search strategy across multiple international markets.
- Company: Join a high-growth Insurtech company with a fun, innovative culture.
- Benefits: Enjoy 27 days of leave, private medical insurance, and more!
- Why this job: Make a real impact in a dynamic environment while driving growth.
- Qualifications: 5+ years in paid search with leadership experience and budget management.
- Other info: Be yourself in an open workplace that values diversity and creativity.
The predicted salary is between 43200 - 72000 £ per year.
CLARK UK is a high-growth Insurtech company which is part of the pan-European Insurtech group, Clark.de. The company aims to improve how protection is handled and has a lively, friendly team that is dedicated to protecting individuals and families. The company culture blends innovation and high performance with a fun work environment.
We are seeking a strategic, data-driven Head of Paid Search to own and scale CLARK’s PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax, App Campaigns, Demand Gen), as well as leadership capability - balancing rigorous optimisation with the ability to set vision, forecast growth, and influence senior stakeholders.
Experience in insurance, fintech or other high-regulation, high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments, manage strict compliance considerations across different regulatory landscapes, and optimise toward down-funnel commercial outcomes. This role is reporting into the Director, Paid Media and is a vital part of Clark Central Growth organisation.
Key Responsibilities- Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy.
- Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels.
- Lead, mentor, and develop a high-performing in-house global paid search team.
- Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories.
- Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing.
- Develop sophisticated keyword, audience and creative strategies tailored to local market propositions.
- Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight.
- Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics.
- 5+ years in Paid Search with proven ownership of multi-million budgets.
- Demonstrated success driving growth across multiple markets, managing localisation, performance variance, and regulatory differences.
- Experience optimising across web and native app, ideally with MMP fluency (Appsflyer, Adjust, Kochava etc).
- Strong capabilities with Google Ads, Microsoft Ads and GA4.
- Hands-on experience operating in conversion-optimised environments (tROAS, tCPA) and LTV-based forecasting.
- Prior leadership experience managing teams, agencies, or internal partners across regions.
- Direct experience scaling performance programmes in insurance, fintech, or other regulated high-value sectors.
- Experience working across additional paid media channels (paid social, programmatic, display and video).
- German as first or second language, besides English.
Your Benefits – What We Offer:
- 27 Days of Annual Leave
- Private Medical Insurance
- Death in Service
- Income Protection
- Enhanced Parental Leave
- EV Scheme
- Employee Assistance Programme
- and more!
(These benefits may differ based on the country of employment)
Why CLARK? Because YOU matter here. What makes us special: at CLARK, you can simply be yourself. Our dress code? Come as you are! Because diversity and equal opportunity are more than just words to us – they shape our daily work.
In other words: no matter where you come from or how you tick, as a CLARKee, you’ll experience an open work environment where you can realize your potential, share your ideas, and truly make an impact.
Sounds like your kind of place? Then we’re looking forward to meeting you!
Head of Paid Search in London employer: CLARK UK
Contact Detail:
CLARK UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Search in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at CLARK. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success in managing PPC campaigns. Bring data to the table that demonstrates how you've driven growth in previous roles.
✨Tip Number 3
Get ready for the interview! Research CLARK’s culture and values, and think about how your experience aligns with their goals. Be prepared to discuss how you can contribute to their innovative and high-performance environment.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at CLARK.
We think you need these skills to ace Head of Paid Search in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Paid Search role. Highlight your achievements in managing PPC budgets and campaigns, especially in regulated industries like insurance or fintech.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about paid search and how you can contribute to CLARK's mission. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since this role is data-driven, make sure to emphasise your analytical skills. Discuss your experience with tools like Google Ads and Microsoft Ads, and how you've used data to optimise campaigns and drive growth.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves and you can easily track your progress!
How to prepare for a job interview at CLARK UK
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of paid search strategies, especially in relation to Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the budgets involved, and how you optimised for performance across different markets.
✨Showcase Your Leadership Skills
Since this role involves leading a global team, be prepared to share examples of how you've successfully mentored and developed others. Highlight any experiences where you balanced team dynamics with achieving high-performance results.
✨Understand the Regulatory Landscape
Given the nature of the insurance and fintech sectors, it's crucial to demonstrate your understanding of compliance considerations. Be ready to discuss how you've navigated regulatory challenges in previous roles and how that experience can benefit CLARK.
✨Bring Data to the Table
As a data-driven role, come equipped with metrics and results from your past campaigns. Discuss how you've used data to forecast growth, optimise budgets, and influence stakeholders, showcasing your analytical skills and strategic thinking.
