At a Glance
- Tasks: Lead demand marketing for IP Management software and drive engagement through innovative campaigns.
- Company: Join Clarivate, a leader in innovation and intellectual property management.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on career development and global initiatives.
- Why this job: Make a real impact in a dynamic team focused on advancing innovation.
- Qualifications: 7+ years in demand marketing, with strong CRM and analytics skills.
The predicted salary is between 60000 - 80000 £ per year.
Clarivate is seeking a Senior Demand Marketing Manager to lead demand marketing for the IP Management software portfolio. This role will own demand generation planning and execution across global and regional initiatives, partnering closely with sales and marketing teams to drive engagement, strengthen pipeline and support business growth.
About You – experience, education, skills, and accomplishments:
- Bachelor’s degree
- 7+ years of experience in demand or field marketing within a mid-to-large corporation
- Experience working with and knowledge of CRM and marketing automation tools
- Understanding of marketing performance reporting, campaign analytics, and funnel measurement
It would be great if you also had:
- An MBA or advanced degree
- Marketing experience in software, data or services
- B2B marketing experience
- Experience with a global/multi-national organization
What will you be doing in this role?
- Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio.
- Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand.
- Collaborate with sales and cross-functional marketing teams to ensure campaigns are aligned, targeted, and commercially relevant.
- Work with regional sales teams to identify pipeline opportunities, improve lead conversion, and help progress open opportunities.
- Analyze campaign, funnel, and pipeline performance to optimize activity and inform future planning.
About the team:
The Clarivate IP marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry, product, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of work:
This is a full-time, 1 year maternity cover position based in our London, UK office. This is a hybrid position with office attendance of 2-3 times a week. This position may require occasional business travel. This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover) in London employer: Clarivate
Clarivate is an exceptional employer that values innovation and professional growth, offering a supportive work culture where employees can thrive. With the flexibility of remote work or a hybrid model in London, you will enjoy a healthy work-life balance alongside comprehensive benefits such as private medical insurance and generous vacation days. Join us to lead impactful COA projects while mentoring the next generation of associates in a dynamic and rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover) in London
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarivate are looking for.
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We think you need these skills to ace Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarivate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarivate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarivate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarivate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarivate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Clarivate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
