At a Glance
- Tasks: Lead EMEA marketing strategy, drive brand engagement, and create impactful events for academia.
- Company: Join Clarivate, a global leader in academic and library marketing.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative team environment focused on data-driven decision-making and innovation.
- Why this job: Make a real impact in the academic sector while leading innovative marketing strategies.
- Qualifications: 10+ years in B2B marketing with expertise in field marketing and events.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a creative and execution-driven Director of Field Marketing to lead our EMEA regional marketing strategy to drive brand engagement and leads from the library and academic markets using a mix of tradeshows, digital marketing, and proprietary events. This leader will own field marketing across EMEA, with a strong focus on Account-Based Marketing (ABM) and pipeline creation and acceleration, while also scaling a flagship proprietary events program which will be a must-attend experience for librarians, researchers, and academic leaders. This role is both strategic and hands-on, requiring deep expertise in regional demand generation, global coordination, event brand building, and audience-centric experiences tailored to the unique needs of academia.
About You – experience, education, skills, and accomplishments
- 10+ years in B2B marketing, with a strong focus on field marketing and events
- Proven success managing and leading marketing teams in a global organization
- Demonstrated expertise in Account-Based Marketing (ABM) at scale
- Track record of building and executing large-scale events or conference strategies
- Experience marketing to academic, research, or library audiences strongly preferred
- Experience in organizing/running a customer advisory board
- Experience in running targeted executive events covering agenda creation, securing speakers and creating compelling content for your target audience
Skills & Capabilities
- Strategic thinker with the ability to translate vision into execution
- Strong commercial acumen with a focus on pipeline and revenue impact
- Deep understanding of regional market dynamics in EMEA
- Expertise in event marketing, brand building, and audience engagement
- Excellent stakeholder management and cross-functional leadership skills
What will you be doing in this role?
EMEA Field Marketing Leadership
- Own and execute the EMEA field marketing strategy aligned to global demand generation and revenue targets
- Lead a team of field marketers across EMEA region with a focus on skill development, collaboration and reporting
- Partner closely with regional sales leadership to drive pipeline creation, acceleration, and expansion
- Build campaigns that support a large customer base and drive in-person engagement to support retention and upsell across a large customer base.
- Lead the development and execution of integrated, multi-channel campaigns including digital, events, and partner marketing
- Drive account-based marketing (ABM) programs targeting key academic institutions, consortia, and government organizations
- Establish clear KPIs and reporting frameworks tied to pipeline, conversion, and ROI
- Lead the proprietary Clarivate event “brand” designed specifically for the EMEA region covering:
- Curate thought leadership programming, including:
- Elevate event experiences through:
- Community-driven content
- Networking and peer exchange
- Strategic partnerships with institutions and associations
Account-Based Marketing (ABM)
- Design and scale a regional ABM strategy with for EMEA
- Partner with Sales Development Representatives (SDRs), Sales, and Digital teams to orchestrate high-value engagement with named accounts
- Leverage intent data, segmentation, and personalization to improve account penetration and deal velocity
- Integrate ABM efforts across events, content, and digital channels
Cross-Functional & Global Collaboration
- Partner with:
- Global demand generation and digital marketing teams
- Product marketing and content teams
- Sales and SDR leadership
- Ensure strong alignment between global campaigns and regional execution
- Collaborate with North America and APAC teams to scale best practices globally
Team Leadership & Development
- Foster a culture of data-driven decision-making, accountability, and innovation
- Establish repeatable processes and playbooks for scaling programs globally
About the Team
This role will lead a team of 5 Field Marketing Managers within our A&G segment based across the EMEA region.
Hours of Work
Full-time, permanent role based out of our London office on a hybrid basis, 2 days per week in the office.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Director, Field Marketing - Academia & Government (EMEA) in London employer: Clarivate
Clarivate is an exceptional employer that values innovation and professional growth, offering a supportive work culture where employees can thrive. With the flexibility of remote work or a hybrid model in London, you will enjoy a healthy work-life balance alongside comprehensive benefits such as private medical insurance and generous vacation days. Join us to lead impactful COA projects while mentoring the next generation of associates in a dynamic and rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Field Marketing - Academia & Government (EMEA) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarivate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarivate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarivate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarivate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Field Marketing - Academia & Government (EMEA) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarivate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarivate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarivate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarivate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarivate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarivate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
