At a Glance
- Tasks: Drive product marketing strategies and launch innovative AI-powered solutions.
- Company: Join Clarivate, a leader in Intellectual Property intelligence.
- Benefits: Enjoy a hybrid work model, competitive salary, and career growth opportunities.
- Other info: Dynamic team environment with a focus on innovation and customer satisfaction.
- Why this job: Make an impact in the tech world while collaborating with diverse teams.
- Qualifications: 7+ years in Product Marketing; experience in software or AI is a plus.
The predicted salary is between 60000 - 80000 £ per year.
Clarivate is seeking a dynamic Senior Product Marketing Manager to support our Intellectual Property division! The Senior Product Marketing Manager is responsible for supporting go-to-market activities and organizational enablement of Clarivate’s patent and brand intelligence portfolio, and you’ll play an important role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.
As a key member of the Clarivate IP Intelligence team, you will contribute to the adoption, expansion, and retention of Clarivate intelligence software, services, data and new AI-powered capabilities. You will support impactful product launches, go-to-market initiatives and sales enablement that demonstrate how Clarivate IP intelligence accelerates decision making across the innovation life cycle. You will build and maintain an in-depth understanding of buyer personas, use cases and competitive landscapes to build effective, differentiated positioning that aligns to customer needs.
A trusted business partner, you will craft and communicate unique value propositions and partner with the broader marketing organization to increase awareness, drive demand and reinforce Clarivate’s market-leading position. By creating effective product positioning, sales tools and compelling content that connects with target buyers, you will enable revenue growth. This position is highly cross-functional, working globally in partnership with product management, sales, customer education, and the broader marketing organization.
About You – experience, education, skills, and accomplishments:
- Bachelor’s degree required
- 7+ years of experience in Product Marketing or Product Management within a mid-to-large corporation
It would be great if you also had:
- An MBA or advanced degree
- Product Marketing experience in software, data or AI
- B2B Product Marketing experience
- Prior experience in the IP (intellectual property) industry
- Experience with a global/multi-national organization
What will you be doing in this role?
- Own GTM strategy and outcomes for the launch of new products and new AI-powered capabilities in support of new business and retention goals, working in collaboration with product, demand marketing and sales teams
- Create compelling messaging and clear, differentiated value propositions that align with our buyers' needs.
- Lead the development of content to drive awareness for our solutions and enable efficient buyer journeys and successful conversion.
- Develop and launch sales tools that enable successful prospecting and allow sales to clearly present the value of our solutions to target buyers.
- Lead ongoing market and competitor research to inform positioning, messaging and sales enablement.
- Collaborate with demand marketing to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions.
- Partner with product to monitor and drive adoption of new solutions; develop adoption campaigns and in-person and virtual user engagement events.
- Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive battle cards, web content, social media content, and more.
About the Team
The Clarivate IP Intelligence marketing team partners closely with product, sales, and demand marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation.
As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of Work
This is a full-time permanent position based in London, UK. The role is hybrid: 2-3 days per week in the office, the rest of the week remote. This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Senior Product Marketing Manager, Compumark employer: Clarivate Analytics
At Clarivate, we pride ourselves on being an exceptional employer, particularly for the Director of Marketing Content & Thought Leadership role in our vibrant London office. Our commitment to employee growth is evident through comprehensive benefits such as private medical insurance, generous pension contributions, and a supportive work culture that encourages collaboration across global teams. With a focus on insight-led content and strategic priorities in the Life Sciences & Healthcare sectors, we offer a dynamic environment where your expertise can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, Compumark
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarivate Analytics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarivate Analytics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarivate Analytics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarivate Analytics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager, Compumark
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarivate Analytics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarivate Analytics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarivate Analytics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarivate Analytics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarivate Analytics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarivate Analytics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
