At a Glance
- Tasks: Drive product marketing strategies and launch innovative AI-powered solutions.
- Company: Join Clarivate, a leader in Intellectual Property intelligence.
- Benefits: Enjoy a hybrid work model, competitive salary, and career growth opportunities.
- Other info: Dynamic team environment with a focus on innovation and customer satisfaction.
- Why this job: Make an impact in the tech world while collaborating with diverse teams.
- Qualifications: 7+ years in Product Marketing; experience in software or AI is a plus.
The predicted salary is between 60000 - 80000 € per year.
Clarivate is seeking a dynamic Senior Product Marketing Manager to support our Intellectual Property division! The Senior Product Marketing Manager is responsible for supporting go-to-market activities and organizational enablement of Clarivate’s patent and brand intelligence portfolio, and you’ll play an important role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.
As a key member of the Clarivate IP Intelligence team, you will contribute to the adoption, expansion, and retention of Clarivate intelligence software, services, data and new AI-powered capabilities. You will support impactful product launches, go-to-market initiatives and sales enablement that demonstrate how Clarivate IP intelligence accelerates decision making across the innovation life cycle. You will build and maintain an in-depth understanding of buyer personas, use cases and competitive landscapes to build effective, differentiated positioning that aligns to customer needs.
A trusted business partner, you will craft and communicate unique value propositions and partner with the broader marketing organization to increase awareness, drive demand and reinforce Clarivate’s market-leading position. By creating effective product positioning, sales tools and compelling content that connects with target buyers, you will enable revenue growth. This position is highly cross-functional, working globally in partnership with product management, sales, customer education, and the broader marketing organization.
About You – experience, education, skills, and accomplishments:
- Bachelor’s degree required
- 7+ years of experience in Product Marketing or Product Management within a mid-to-large corporation
It would be great if you also had:
- An MBA or advanced degree
- Product Marketing experience in software, data or AI
- B2B Product Marketing experience
- Prior experience in the IP (intellectual property) industry
- Experience with a global/multi-national organization
What will you be doing in this role?
- Own GTM strategy and outcomes for the launch of new products and new AI-powered capabilities in support of new business and retention goals, working in collaboration with product, demand marketing and sales teams
- Create compelling messaging and clear, differentiated value propositions that align with our buyers' needs.
- Lead the development of content to drive awareness for our solutions and enable efficient buyer journeys and successful conversion.
- Develop and launch sales tools that enable successful prospecting and allow sales to clearly present the value of our solutions to target buyers.
- Lead ongoing market and competitor research to inform positioning, messaging and sales enablement.
- Collaborate with demand marketing to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions.
- Partner with product to monitor and drive adoption of new solutions; develop adoption campaigns and in-person and virtual user engagement events.
- Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive battle cards, web content, social media content, and more.
About the Team
The Clarivate IP Intelligence marketing team partners closely with product, sales, and demand marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation.
As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of Work
This is a full-time permanent position based in London, UK. The role is hybrid: 2-3 days per week in the office, the rest of the week remote. This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Senior Product Marketing Manager, Compumark employer: Clarivate Analytics
Clarivate is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Senior Product Marketing Manager role in London. With a strong commitment to employee growth, Clarivate offers opportunities for professional development and cross-functional collaboration, ensuring that team members can thrive in their careers while contributing to impactful product launches and market strategies. The hybrid work model provides flexibility, allowing employees to balance their professional and personal lives effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, Compumark
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Clarivate or similar companies. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Prepare for interviews by researching Clarivate’s products and recent news. Show us you’re genuinely interested in the role by discussing how your skills align with their goals, especially around product marketing and AI capabilities.
✨Tip Number 3
Practice your pitch! Be ready to articulate your unique value proposition clearly. We want to hear how your experience in product marketing can drive growth and customer satisfaction at Clarivate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and contributing to our mission.
We think you need these skills to ace Senior Product Marketing Manager, Compumark
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in software or AI, and showcase how you've driven revenue growth and customer satisfaction in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our goals at Clarivate. Be specific about your achievements and how they relate to the job description.
Showcase Your Cross-Functional Experience:Since this role involves working closely with various teams, make sure to highlight any cross-functional projects you've been part of. Share examples of how you collaborated with product management, sales, or marketing to achieve successful outcomes.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s straightforward, and you can easily attach your CV and cover letter. Plus, it shows us you’re serious about joining the Clarivate team!
How to prepare for a job interview at Clarivate Analytics
✨Know Your Product Inside Out
Before the interview, dive deep into Clarivate’s patent and brand intelligence portfolio. Understand the key features, benefits, and how they stand out in the market. This knowledge will help you articulate your thoughts on product positioning and demonstrate your genuine interest in the role.
✨Craft Your Value Proposition
Prepare to discuss how you can contribute to the go-to-market strategy and sales enablement. Think about your past experiences and how they align with the responsibilities of the Senior Product Marketing Manager. Be ready to share specific examples of how you've created compelling messaging or driven product adoption.
✨Research the Competition
Familiarise yourself with competitors in the IP intelligence space. Understanding their strengths and weaknesses will allow you to speak confidently about how Clarivate can differentiate itself. This insight will also show that you’re proactive and strategic in your thinking.
✨Engage with Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you’ve successfully partnered with product management, sales, or marketing teams to achieve common goals. Highlighting your teamwork skills will resonate well with the interviewers.
