At a Glance
- Tasks: Lead exciting product marketing campaigns and drive customer engagement in a dynamic team.
- Company: Join Clarivate, a global leader in transformative intelligence and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on research excellence and academic success.
- Why this job: Make a real impact in academia and government while advancing your marketing career.
- Qualifications: 7 years of product marketing experience and a related degree required.
The predicted salary is between 50000 - 60000 £ per year.
Clarivate is seeking a dynamic Product Marketing Manager to support our Academia and Government division!
The Product Marketing Manager is responsible for supporting go-to-market activities and organizational enablement of Clarivate's A&G portfolio, and you'll play an important role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.
As a key member of the team, you will lead the execution of multi-channel product marketing campaigns designed to effectively position products and services to customers.
This position is highly cross-functional, working globally in partnership with product management, sales, customer education, and the broader marketing organization to create compelling content, optimize marketing strategies, and drive customer engagement.
If you have experience in this field, we would love to speak with you.
About You – experience, education, skills, and accomplishments…
- Bachelor’s degree in a related field
- 7 years of experience in Product Marketing within a mid-to-large sized corporation
- It would be great if you also had…
- Product Marketing experience in software, data, or services
- B2B and B2C Product Marketing experience
- Prior experience working in the Higher Education industry
- Prior experience optimizing content for SEO/GEO
- Experience with a global/multi-national organization
- What will you be doing in this role?…
- Develops and manages product marketing strategies that align with business goals and objectives.
- Leads the planning and execution of product-specific campaigns, including digital, events, and content marketing.
- Works closely with related teams to ensure product marketing efforts are strategically aligned.
- Oversees the creation of product-specific content, including case studies, webinars, and industry reports.
- Manages relationships with partners and associations to enhance marketing efforts and drive brand visibility.
- Analyzes campaign performance data to identify areas for improvement and inform future strategies.
- Provides insights and recommendations for optimizing product marketing tactics and strategies.
- About the Team
The Clarivate Research & Analytics product marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives.
Together, we help our customers make faster, more informed decisions that drive research excellence and academic success.
As part of the Research & Analytics organization within Academia & Government, we collaborate closely with demand, field and brand marketing colleagues across Clarivate to deliver compelling narratives that support solution selling.
You will report to the Senior Director, Product Marketing.
Hours of Work
This is a full-time permanent position based in London, UK and will require hybrid working in our London office (2-3 days per week in office, rest of week remote).
This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours. #LI-Hybrid, #LI-Onsite
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment.
We comply with applicable laws and regulations governing non-discrimination in all locations.
Clarivate is a global leader in trusted and transformative intelligence.
We bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation.
Whether it's providing insights to transform the water industry or accelerating the delivery of a critical vaccine, our aim is to fuel the world’s greatest breakthroughs by harnessing the power of human ingenuity.
- For more information, please visit clarivate. com
- #J-18808-Ljbffr
Senior Product Marketing Manager employer: Clarivate Analytics
At Clarivate, we pride ourselves on being an exceptional employer, particularly for the Director of Marketing Content & Thought Leadership role in our vibrant London office. Our commitment to employee growth is evident through comprehensive benefits such as private medical insurance, generous pension contributions, and a supportive work culture that encourages collaboration across global teams. With a focus on insight-led content and strategic priorities in the Life Sciences & Healthcare sectors, we offer a dynamic environment where your expertise can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarivate Analytics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarivate Analytics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarivate Analytics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarivate Analytics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarivate Analytics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarivate Analytics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarivate Analytics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarivate Analytics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarivate Analytics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarivate Analytics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
