At a Glance
- Tasks: Lead exciting product marketing campaigns and drive customer engagement.
- Company: Join a global leader in transformative intelligence and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with excellent career advancement potential.
- Why this job: Make a real impact in academia and government sectors with your marketing expertise.
- Qualifications: 5 years of product marketing experience and a related degree required.
The predicted salary is between 50000 - 60000 £ per year.
Clarivate is seeking a dynamic Product Marketing Manager to support our Academia and Government division! The Product Marketing Manager is responsible for supporting go-to-market activities and organizational enablement of Clarivate's A&G portfolio, and you'll play an important role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.
As a key member of the team, you will lead the execution of multi-channel product marketing campaigns designed to effectively position products and services to customers. This position is highly cross-functional, working globally in partnership with product management, sales, customer education, and the broader marketing organization to create compelling content, optimize marketing strategies, and drive customer engagement.
If you have experience in this field, we would love to speak with you.
About You - experience, education, skills, and accomplishments:
- Bachelor's degree in a related field
- 5 years of experience in Product Marketing within a mid-to-large sized corporation
It would be great if you also had:
- Product Marketing experience in software, data, or services
- B2B and B2C Product Marketing experience
- Prior experience working in the Higher Education industry
- Prior experience optimizing content for SEO/GEO
- Experience with a global/multi-national organization
Key Responsibilities:
- Develops and manages product marketing strategies that align with business goals and objectives.
- Leads the planning and execution of product-specific campaigns, including digital, events, and content marketing.
- Works closely with related teams to ensure product marketing efforts are strategically aligned.
- Oversees the creation of product-specific content, including case studies, webinars, and industry reports.
- Manages relationships with partners and associations to enhance marketing efforts and drive brand visibility.
- Analyzes campaign performance data to identify areas for improvement and inform future strategies.
- Provides insights and recommendations for optimizing product marketing tactics and strategies.
About the Team:
The Clarivate Research & Analytics product marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions that drive research excellence and academic success. As part of the Research & Analytics organization within Academia & Government, we collaborate closely with demand, field and brand marketing colleagues across Clarivate to deliver compelling narratives that support solution selling. You will report to the Senior Director, Product Marketing.
Hours of Work:
This is a full-time permanent position based in London, UK and will require hybrid working in our London office (2-3 days per week in office, rest of week remote). This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Clarivate is a global leader in trusted and transformative intelligence. We bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation.
Whether it's providing insights to transform the water industry or accelerating the delivery of a critical vaccine, our aim is to fuel the world's greatest breakthroughs by harnessing the power of human ingenuity.
Product Marketing Manager employer: Clarivate Analytics
Clarivate is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Product Marketing Manager role in London. With a strong commitment to employee growth, we offer opportunities for professional development and the chance to work on impactful projects that drive research excellence. Our hybrid working model promotes work-life balance, while our global presence ensures that you will be part of a diverse team dedicated to making meaningful contributions in academia and government sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our goals. Tailor your answers to highlight your relevant experience!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your relevant experience in product marketing, especially in B2B and B2C contexts. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how you can contribute to our team. Be specific about your achievements and how they relate to the role.
Showcase Your Campaign Experience:Since this role involves executing multi-channel campaigns, share examples of successful campaigns you've led. We love seeing data-driven results, so include any metrics that demonstrate your impact!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Clarivate Analytics
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in the products you'll be marketing. Research Clarivate's A&G portfolio thoroughly and understand how it fits into the market. Be ready to discuss how you would position these products and what strategies you would implement to drive customer engagement.
✨Showcase Your Cross-Functional Experience
This role requires collaboration with various teams like product management and sales. Prepare examples from your past experiences where you've successfully worked cross-functionally. Highlight how you’ve led campaigns or projects that involved multiple stakeholders to demonstrate your ability to navigate complex organisational structures.
✨Prepare for Data-Driven Discussions
Since analysing campaign performance is key, brush up on your data analysis skills. Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring specific examples of metrics you've tracked and how they influenced your decisions, as this will show your analytical mindset.
✨Craft Compelling Content Examples
Content creation is a big part of this role, so come armed with examples of product-specific content you've developed, such as case studies or webinars. Be ready to discuss your thought process behind creating these materials and how they contributed to successful marketing campaigns.
