At a Glance
- Tasks: Lead demand marketing for innovative IP Management software and drive global initiatives.
- Company: Join Clarivate, a global leader in transformative intelligence and innovation.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative team environment with excellent career advancement potential.
- Why this job: Make a real impact by shaping marketing strategies that fuel groundbreaking innovations.
- Qualifications: 7+ years in demand marketing, with strong CRM and analytics skills.
The predicted salary is between 50000 - 70000 £ per year.
Clarivate is seeking a Senior Demand Marketing Manager to lead demand marketing for the IP Management software portfolio. This role will own demand generation planning and execution across global and regional initiatives, partnering closely with sales and marketing teams to drive engagement, strengthen pipeline and support business growth.
About You – experience, education, skills, and accomplishments:
- Bachelor’s degree required
- 7+ years of experience in demand or field marketing within a mid-to-large corporation
- Experience working with and knowledge of CRM and marketing automation tools
- Understanding of marketing performance reporting, campaign analytics, and funnel measurement
It would be great if you also had:
- An MBA or advanced degree
- Marketing experience in software, data or services
- B2B marketing experience
- Experience with a global/multi-national organization
What will you be doing in this role?
- Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio.
- Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand.
- Collaborate with sales and cross-functional marketing teams to ensure campaigns are aligned, targeted, and commercially relevant.
- Work with regional sales teams to identify pipeline opportunities, improve lead conversion, and help progress open opportunities.
- Analyze campaign, funnel, and pipeline performance to optimize activity and inform future planning.
About the team:
The Clarivate IP marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry, product, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of work:
This is a full-time, 1 year maternity cover position based in our London, UK office. This is a hybrid position with office attendance of 2-3 times a week. This position may require occasional business travel. This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
About Us:
Clarivate is a global leader in trusted and transformative intelligence. We bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation. Whether it’s providing insights to transform the water industry or accelerating the delivery of a critical vaccine, our aim is to fuel the world’s greatest breakthroughs by harnessing the power of human ingenuity.
Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover) in London employer: Clarivate Analytics
At Clarivate, we pride ourselves on being an exceptional employer, particularly for the Director of Marketing Content & Thought Leadership role in our vibrant London office. Our commitment to employee growth is evident through comprehensive benefits such as private medical insurance, generous pension contributions, and a supportive work culture that encourages collaboration across global teams. With a focus on insight-led content and strategic priorities in the Life Sciences & Healthcare sectors, we offer a dynamic environment where your expertise can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover) in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarivate Analytics are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarivate Analytics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarivate Analytics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarivate Analytics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarivate Analytics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarivate Analytics
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarivate Analytics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Clarivate Analytics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
