At a Glance
- Tasks: Lead exciting product marketing campaigns and drive customer engagement.
- Company: Join a global leader in transformative intelligence and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with excellent career advancement potential.
- Why this job: Make a real impact in academia and government while advancing your marketing career.
- Qualifications: 5 years of product marketing experience and a related degree.
The predicted salary is between 55000 - 65000 £ per year.
Clarivate is seeking a dynamic Product Marketing Manager to support our Academia and Government division! The Product Marketing Manager is responsible for supporting go-to-market activities and organizational enablement of Clarivate's A&G portfolio, and you'll play an important role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.
As a key member of the team, you will lead the execution of multi-channel product marketing campaigns designed to effectively position products and services to customers. This position is highly cross-functional, working globally in partnership with product management, sales, customer education, and the broader marketing organization to create compelling content, optimize marketing strategies, and drive customer engagement.
If you have experience in this field, we would love to speak with you.
About You - experience, education, skills, and accomplishments:
- Bachelor's degree in a related field
- 5 years of experience in Product Marketing within a mid-to-large sized corporation
It would be great if you also had:
- Product Marketing experience in software, data, or services
- B2B and B2C Product Marketing experience
- Prior experience working in the Higher Education industry
- Prior experience optimizing content for SEO/GEO
- Experience with a global/multi-national organization
Key Responsibilities:
- Develops and manages product marketing strategies that align with business goals and objectives.
- Leads the planning and execution of product-specific campaigns, including digital, events, and content marketing.
- Works closely with related teams to ensure product marketing efforts are strategically aligned.
- Oversees the creation of product-specific content, including case studies, webinars, and industry reports.
- Manages relationships with partners and associations to enhance marketing efforts and drive brand visibility.
- Analyzes campaign performance data to identify areas for improvement and inform future strategies.
- Provides insights and recommendations for optimizing product marketing tactics and strategies.
About the Team:
The Clarivate Research & Analytics product marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions that drive research excellence and academic success. As part of the Research & Analytics organization within Academia & Government, we collaborate closely with demand, field and brand marketing colleagues across Clarivate to deliver compelling narratives that support solution selling. You will report to the Senior Director, Product Marketing.
Hours of Work:
This is a full-time permanent position based in London, UK and will require hybrid working in our London office (2-3 days per week in office, rest of week remote). This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Clarivate is a global leader in trusted and transformative intelligence. We bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation.
Product Marketing Manager in London employer: Clarivate Analytics
Clarivate is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Product Marketing Manager role in London. With a strong commitment to employee growth, we offer opportunities for professional development and the chance to work on impactful projects that drive research excellence. Our hybrid working model promotes a healthy work-life balance, while our global presence ensures that you will be part of a diverse team dedicated to making meaningful contributions to academia and government sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our goals. Tailor your answers to highlight your relevant experience!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience, especially in product marketing and any specific achievements that align with our goals at Clarivate.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share your passion for product marketing and how your background can help us achieve our objectives in the Academia and Government division.
Showcase Your Campaign Experience:We want to see examples of multi-channel campaigns you've executed. Include metrics or outcomes to demonstrate your impact and how you’ve driven customer engagement in previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Clarivate Analytics
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in the products you'll be marketing. Research Clarivate's A&G portfolio thoroughly and understand how it fits into the market. Be ready to discuss how you would position these products and what strategies you would implement to drive customer engagement.
✨Showcase Your Cross-Functional Experience
This role requires collaboration with various teams like product management and sales. Prepare examples from your past experiences where you've successfully worked cross-functionally. Highlight how you’ve led campaigns or projects that involved multiple stakeholders and how you navigated any challenges.
✨Prepare for Data-Driven Discussions
Since analysing campaign performance is key, brush up on your data analysis skills. Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring specific examples of metrics you've tracked and how they influenced your decisions.
✨Demonstrate Your Understanding of the Market
Familiarise yourself with current trends in the higher education sector and how they impact product marketing. Be ready to share insights on what you think are the biggest challenges and opportunities in this space, and how you would leverage them in your role at Clarivate.
