At a Glance
- Tasks: Drive programmatic revenue and build relationships with DSPs and agencies.
- Company: Join the world's largest independent motorsport media company.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Dynamic role with a passionate audience and global reach.
- Why this job: Be part of a transformative team in the exciting world of motorsport media.
- Qualifications: 3+ years in programmatic media sales and strong relationship-building skills.
The predicted salary is between 80000 - 100000 € per year.
Motorsport Network is the world's largest independent motorsport and automotive media company, connecting more than 42 million fans every month through brands including Autosport, Motorsport.com, Motor1, and InsideEVs. At a time of transformation and growth in global motorsport and media, we're redefining how racing stories are told, blending Autosport's 75-year legacy of trusted journalism with data, digital innovation, and storytelling technology.
The Director of Sales Programmatic will be tasked with driving programmatic revenue for Motorsport Network. This role is responsible for creating new relationships with DSPs, Agency PBUs (Programmatic Buying Units), and brand teams in the UK and EU markets. This is a commercial role, not an ad operations position. The successful candidate will combine programmatic expertise with strong commercial relationships with media buyers. This is an opportunity to join a global programmatic business at a company with scale, substantial brand equity, and a uniquely passionate audience. The Programmatic Account Executive will play a key role on the Commercial team to help Motorsport Network monetize its platforms.
Key Responsibilities (What You Are Doing)- Hunt and prospect for new programmatic business opportunities from DSPs, agencies, and brand teams
- Build and grow relationships to maximize revenue opportunities
- Manage pipeline, forecasting, and revenue tracking through Salesforce, ensuring accuracy and consistency
- Consistently meet and exceed revenue goals in a fast-paced environment
- Execute strategic sales plans and deliver compelling, data-informed presentations to prospects
- Provide insights and feedback to leadership to inform strategies and product development
- 3+ years of programmatic experience in media sales, advertising, or a related field
- Proven ability to build and maintain strong relationships with DSPs, clients, and agency partners
- Strong sales acumen with experience delivering persuasive presentations
- Excellent communication and interpersonal skills, with strong attention to detail and follow-through
- Proficiency in Excel, PowerPoint, and familiarity with Salesforce is a plus
- Working knowledge of programmatic advertising across the Display and Video markets
This role is based in London with a hybrid in-office schedule.
Director of Sales Programmatic in London employer: ClarityAlliance
Motorsport Network is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration. With a focus on employee growth, we provide ample opportunities for professional development in the fast-paced world of programmatic media sales. Located in London, our team enjoys the unique advantage of being part of a globally recognised brand while connecting with a passionate audience of motorsport enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Programmatic in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and peers. Don’t be shy—introduce yourself and share your passion for programmatic sales!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about programmatic trends, engage with relevant content, and connect with decision-makers in the DSP and agency space. It’s all about visibility!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive programmatic revenue and build relationships. Tailor your pitch to show you understand their unique challenges.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us grow. Your next big opportunity could be just a click away!
We think you need these skills to ace Director of Sales Programmatic in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Sales Programmatic. Highlight your programmatic experience and any relevant achievements that showcase your ability to drive revenue and build relationships.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about motorsport and how your skills align with our mission. Be sure to mention specific experiences that demonstrate your sales acumen and relationship-building prowess.
Showcase Your Data Skills:Since this role involves data-informed presentations, don’t forget to highlight your proficiency in Excel and any experience you have with Salesforce. We want to see how you can leverage data to drive results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at ClarityAlliance
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic advertising knowledge. Understand the latest trends, technologies, and key players in the market. Being able to discuss these topics confidently will show that you're not just familiar with the industry but are genuinely passionate about it.
✨Build Your Pitch
Prepare a compelling sales pitch tailored to Motorsport Network's unique audience. Think about how you can leverage data and storytelling to engage potential clients. Practising this pitch will help you articulate your ideas clearly during the interview.
✨Showcase Your Relationship Skills
Since building relationships is crucial for this role, come prepared with examples of how you've successfully developed partnerships in the past. Highlight specific instances where your interpersonal skills led to increased revenue or successful collaborations.
✨Familiarise Yourself with Salesforce
If you're not already comfortable with Salesforce, take some time to learn the basics. Being able to discuss how you would manage pipeline and revenue tracking using this tool will demonstrate your readiness for the role and your attention to detail.
