At a Glance
- Tasks: Drive programmatic revenue and build relationships with DSPs and agencies.
- Company: Join the world's largest independent motorsport and automotive media company.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Dynamic role with a passionate audience and global impact.
- Why this job: Be part of a transformative team redefining motorsport storytelling.
- Qualifications: 3+ years in programmatic media sales and strong relationship-building skills.
The predicted salary is between 80000 - 120000 € per year.
Motorsport Network is the world’s largest independent motorsport and automotive media company, connecting more than 42 million fans every month through brands including Autosport, Motorsport.com, Motor1, and InsideEVs. At a time of transformation and growth in global motorsport and media, we’re redefining how racing stories are told, blending Autosport’s 75-year legacy of trusted journalism with data, digital innovation, and storytelling technology.
The Director of Sales Programmatic will be tasked with driving programmatic revenue for Motorsport Network. This role is responsible for creating new relationships with DSPs, Agency PBUs (Programmatic Buying Units), and brand teams in the UK and EU markets. This is a commercial role, not an ad operations position. The successful candidate will combine programmatic expertise with strong commercial relationships with media buyers. This is an opportunity to join a global programmatic business at a company with scale, substantial brand equity, and a uniquely passionate audience. The Programmatic Account Executive will play a key role on the Commercial team to help Motorsport Network monetize its platforms.
Key Responsibilities (What You Are Doing)
- Hunt and prospect for new programmatic business opportunities from DSPs, agencies, and brand teams
- Build and grow relationships to maximize revenue opportunities
- Manage pipeline, forecasting, and revenue tracking through Salesforce, ensuring accuracy and consistency
- Consistently meet and exceed revenue goals in a fast-paced environment
- Execute strategic sales plans and deliver compelling, data-informed presentations to prospects
- Provide insights and feedback to leadership to inform strategies and product development
Qualifications (What We’re Looking For)
- 3+ years of programmatic experience in media sales, advertising, or a related field
- Proven ability to build and maintain strong relationships with DSPs, clients, and agency partners
- Strong sales acumen with experience delivering persuasive presentations
- Excellent communication and interpersonal skills, with strong attention to detail and follow-through
- Proficiency in Excel, PowerPoint, and familiarity with Salesforce is a plus
- Working knowledge of programmatic advertising across the Display and Video markets
This role is based in London with a hybrid in-office schedule.
Director of Sales Programmatic employer: ClarityAlliance
Motorsport Network is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration. With a strong focus on employee growth, the company provides ample opportunities for professional development within the fast-paced world of motorsport media. Located in London, employees benefit from a vibrant city atmosphere while being part of a global team that values passion and creativity in storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Programmatic
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and peers. Don’t be shy—introduce yourself and share your passion for programmatic sales!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about programmatic trends, engage with relevant content, and connect with decision-makers in the DSP and agency space. It’s all about visibility!
✨Tip Number 3
Prepare for interviews by practising your pitch. Highlight your programmatic experience and how you’ve built relationships in the past. Use real examples to demonstrate your sales acumen and success!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can drive programmatic revenue. Your next big opportunity could be just a click away!
We think you need these skills to ace Director of Sales Programmatic
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Sales Programmatic. Highlight your programmatic experience and any relevant achievements that showcase your ability to build relationships with DSPs and agencies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about motorsport and how your skills align with our mission at Motorsport Network. Be sure to mention specific examples of your sales successes.
Showcase Your Data Skills:Since this role involves data-informed presentations, don’t forget to mention your proficiency in Excel and PowerPoint. If you have experience with Salesforce, make that clear too – we love a candidate who can manage their pipeline effectively!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at ClarityAlliance
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic advertising knowledge. Be ready to discuss the latest trends, technologies, and how they apply to Motorsport Network's goals. This shows you're not just familiar with the basics but are genuinely passionate about the field.
✨Build a Relationship Mindset
Since this role is all about building relationships, think of examples from your past where you've successfully nurtured client connections. Prepare to share these stories during the interview to demonstrate your ability to create and maintain strong partnerships.
✨Data-Driven Presentations
Get comfortable with presenting data in a compelling way. You might be asked to deliver a mock presentation or discuss how you would approach a sales pitch. Use visuals and data to back up your points, showing that you can combine storytelling with analytics.
✨Familiarise Yourself with Salesforce
If you’re not already proficient in Salesforce, take some time to learn the basics. Being able to discuss how you would manage your pipeline and track revenue accurately will impress the interviewers and show that you’re ready to hit the ground running.
