At a Glance
- Tasks: Manage and optimise engaging digital content for our Latimer websites.
- Company: Join Clarion, the Employer of the Year at the Housing Heroes awards 2025.
- Benefits: Competitive salary, flexible hours, and a supportive work environment.
- Other info: Hybrid role with excellent career growth opportunities and a vibrant team culture.
- Why this job: Shape user-centred digital experiences that make a real difference for residents.
- Qualifications: Experience in digital content management and strong writing skills required.
The predicted salary is between 50849 - 60384 £ per year.
Location: Hybrid with London base location
Salary: £50,849 to £60,384 per annum
Hours: 36 hours per week - flexible options considered
Contract Type: Permanent
This is a great opportunity to join our team - Employer of the Year Housing Heroes awards 2025. Bring Clarion's digital experience to life by shaping accessible, engaging and user-centred content across our Latimer websites.
Are you a digital content specialist who loves using data, insight and creative thinking to improve online user journeys? Do you enjoy managing web platforms, optimising content for performance, and ensuring digital experiences truly work for residents and customers?
About the role
As one of two Digital Performance & Web Content Managers, you'll lead the day-to-day management of our Latimer websites. You'll make sure our housing schemes, digital services and information are accurate, accessible and aligned with Clarion's strategic priorities whilst supporting the Group and Housing Association websites as needed. You'll combine editorial expertise, robust writing skills, technical knowledge and performance insight to create trusted, effective digital communications for prospective buyers, homeowners, stakeholders and wider audiences. Working closely with sales and marketing teams and our Lead Digital Performance & Web Manager, you'll create, plan, shape and publish high-quality content that improves visibility, engagement and conversion. You will play a critical role in supporting Latimer's commercial objectives by ensuring our national property sales websites effectively drive enquiries, reservations, contain accurate plot information and lead-to-sale conversion across multiple developments.
What you'll be doing
- Creating, managing and optimising digital content across our Latimer websites, ensuring all outputs meet accessibility, UX, usability and brand standards. This includes overseeing content and functionality for high-volume, commercially focused property-sales webpages, microsites and plot-listing environments.
- Creating, editing and publishing high-quality content in line with Clarion's style guidelines.
- Overseeing website functionality, usability and accessibility to maintain continuity and meet development standards.
- Supporting campaign delivery by publishing and optimising digital assets to maximise performance.
- Working closely with Sales and Marketing teams to ensure digital journeys support scheme launches, seasonal campaigns, plot availability updates, incentive messaging and lead-generation activity.
What you'll bring
- Proven track record in creating and managing digital content and web platforms within complex organisations. Ideally this includes experience managing national property sales websites or new-homes digital platforms, with measurable impact on enquiries, conversion and commercial performance.
- Experience with sales-funnel data, lead-management workflows and integration with property-sales CRM systems is highly desirable.
- A strong understanding of the buyer journey for shared ownership and private sale homes, and the ability to optimise digital touchpoints to maximise conversion and commercial outcomes.
- Strong CMS experience and expertise in digital writing for SEO, UX and web optimisation.
- Experience using CRM systems and leveraging data, insight and automation.
- Strong editorial judgement, ability to manage stakeholders and content across multiple platforms and audiences.
If this sounds like an opportunity for you then please review the full role profile and Behaviours & Mandatory Accountabilities on our website before applying.
Salaries are just the starting point. Here at Clarion we're dedicated to rewarding hard work and commitment, and providing benefits that support you and your lifestyle.
This is a hybrid role with a base location at our offices in Camden, London. Candidates will be expected to work from the office 3 days per week. Occasional travel may be required.
You must be eligible to work in the UK to apply for this vacancy; Clarion are not able to offer visa sponsorship. You are required to reside in England or Wales for the duration of your employment.
Digital Performance & Web Content Manager (Latimer) in Southampton employer: Clarion Housing
At Clarion Housing Group, we pride ourselves on being an Employer of the Year, offering a dynamic and inclusive work culture that fosters creativity and collaboration. As a Digital Performance & Web Content Manager, you'll enjoy flexible working options in a hybrid role based in London, alongside opportunities for professional growth and development within a supportive team dedicated to enhancing digital experiences for our residents and customers. With a commitment to rewarding hard work and providing comprehensive benefits, Clarion is an excellent choice for those seeking meaningful and impactful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance & Web Content Manager (Latimer) in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarion Housing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarion Housing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarion Housing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarion Housing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Performance & Web Content Manager (Latimer) in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarion Housing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarion Housing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarion Housing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarion Housing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarion Housing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarion Housing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
