At a Glance
- Tasks: Lead and elevate our development marketing brand while driving quality leads.
- Company: Award-winning employer with a strong commitment to innovation and teamwork.
- Benefits: Competitive salary, car allowance, flexible hours, and career growth opportunities.
- Other info: Hybrid role based in Manchester with travel required; apply before 9th September 2026.
- Why this job: Shape impactful marketing strategies and make a difference in the housing sector.
- Qualifications: Proven marketing leadership experience and strong strategic thinking skills.
The predicted salary is between 64043 - 80054 £ per year.
Location: Hybrid with Manchester base location
Salary: £64,043 to £80,054 plus £5,000 car allowance per annum (in exceptional circumstances we would consider a salary of up to 10% above the top of the advertised range)
Hours: 36 hours per week - flexible options considered
Contract Type: Permanent
This is a great opportunity to join our team, Employer of the Year Housing Heroes awards 2025 and Winner 2026 Inspiring Places to Work UK & Ireland.
We're looking for an experienced marketing leader to launch our new schemes internationally and domestically, shape and elevate our development marketing brand and drive quality leads to support sales targets. Working closely with the Director of Marketing and Residential Communications, the Director of Sales & Marketing, the Regional Director of Sales for the North and the wider development marketing team, you'll play a pivotal role in defining the Latimer marketing strategy and positioning the brand as a leader in the sector.
This role requires someone who can build strong, productive relationships that enable effective project management, break down silos and gather the insight needed to piece together the bigger picture. You'll lead the regional development marketing team, delivering first-class marketing communications and campaigns that support sales and development objectives.
Your ability to think laterally and approach challenges with creativity will be essential, helping you find solutions, solve problems and keep complex programmes moving forward. You'll be responsible for developing and implementing regional and national marketing strategies that respond to commercial priorities, timelines and customer needs, ensuring every campaign is aligned, compelling and commercially effective.
To succeed, you'll bring strong strategic and critical thinking skills and be confident managing multiple budgets and suppliers, ensuring briefs are sharp, objectives are measurable and value for money is consistently achieved. You'll have a proven track record in delivering integrated marketing campaigns across all channels, with consistent brand messaging and robust measurement of impact.
Solid knowledge of social media, e-marketing and digital analytics will be essential, alongside experience in both consumer and B2B PR. You'll have a strong understanding of residential development marketing both within shared ownership and private sales - from positioning developments and brands to influencing customer perception - and the ability to negotiate, influence and collaborate with a wide range of stakeholders.
Degree-level education or equivalent experience will support your success in this senior, strategic role and overseas property marketing experience is a definite advantage. This is an opportunity to lead, shape and elevate a brand with purpose.
If you're ready to bring strategic insight, creative thinking and strong leadership to a team driving meaningful impact, we'd love to hear from you. Please review the full role profile and Behaviours & Mandatory Accountabilities on our website before applying.
Salaries are just the starting point. Here at Clarion we're dedicated to rewarding hard work and commitment, and providing benefits that support you and your lifestyle.
This is a hybrid role with a base location at our offices in Manchester. Candidates will be expected to work from the office at least 3 days per week with some travel around the northern region and to London head office required.
You must be eligible to work in the UK to apply for this vacancy; Clarion are not able to offer visa sponsorship. You are required to reside in England or Wales for the duration of your employment.
Act now - apply today! This vacancy may close early without notice.
Head of Development Marketing employer: Clarion Housing
As a Customer Care & Quality Team Leader at our hybrid location in Islington, London or Manchester, you will thrive in a supportive work culture that prioritises employee development and well-being. We offer competitive salaries, flexible working arrangements, and numerous opportunities for professional growth, making us an excellent employer for those seeking a meaningful career in customer service leadership.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Development Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarion Housing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarion Housing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarion Housing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarion Housing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Development Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarion Housing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarion Housing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarion Housing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarion Housing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarion Housing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarion Housing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
