At a Glance
- Tasks: Drive sales and build client relationships for The Baby Show events.
- Company: Join Clarion Events, a leading global event organiser with a focus on innovation.
- Benefits: Enjoy 25 days holiday, wellbeing shutdown, and flexible summer hours.
- Other info: Opportunities for personal growth and involvement in diverse projects across the company.
- Why this job: Be part of a dynamic team shaping exciting consumer events in the parenting sector.
- Qualifications: Proven sales experience, strong communication skills, and a proactive attitude required.
The predicted salary is between 36000 - 60000 £ per year.
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity: We are excited to offer a fantastic opportunity for an ambitious and driven Senior Sales Executive to join the team behind The Baby Show - the UK’s leading portfolio of consumer events in the parenting sector. This role presents a unique chance to contribute to the continued success and growth of these high-profile events, held three times a year. As part of a vibrant, supportive, and results-driven sales team, the successful candidate will take ownership of driving exhibition and sponsorship revenue, cultivating strong client relationships, and helping shape the commercial future of the shows. This is more than a sales role - it’s a dynamic position within a fast-paced environment that offers significant personal and professional development. Working collaboratively with Marketing, Operations, and Finance, you’ll play a key role in delivering successful events. As a valued member of Clarion Events’ Enthusiast Department, there may also be opportunities to contribute to other exciting projects across our diverse event portfolio.
The Candidate: The ideal candidate will be a results-driven sales professional with a strong track record of success in high-volume outbound calling and lead conversion. Confident, assertive, and customer-focused, they will combine excellent communication skills with a proactive and enthusiastic approach to sales. They will bring a tenacious, ‘can-do’ attitude to the role, demonstrating creativity in problem-solving and a strong desire to exceed targets. With the ability to stay calm and focused under pressure, the candidate will consistently deliver high-quality work even during busy periods. Strong organisational skills, the ability to multi-task, and a disciplined approach to managing workload are essential for success.
Key Responsibilities:
- Source and secure new business while managing incremental growth from existing clients.
- Conduct high-volume tele-sales calls to current and prospective exhibitors, consistently aiming to meet and exceed sales revenue targets across a diverse portfolio of brands.
- Build and maintain strong, positive relationships with exhibitors, sponsors, and internal show teams.
- Achieve and surpass agreed KPIs and sales targets.
- Demonstrate exemplary personal sales behaviours and maintain accurate records within Salesforce.
- Vet and selectively source new exhibitors that align with the brand values and target audience of the events.
- Support the Sales Manager in managing and curating the floor plan in collaboration with sales and operations teams.
- Stay informed on market trends and proactively research new client opportunities.
- Handle enquiries via phone and email, managing mailings and general correspondence efficiently.
- Liaise closely with marketing, operations, finance, and other show team members to ensure seamless event execution.
- Resolve exhibitor conflicts both remotely and onsite, ensuring positive outcomes.
- Maintain high standards of customer care and service.
- Complete all sales administration accurately and promptly, regularly updating and reporting on sales pipelines.
- Provide support to the wider sales team as needed.
- Attend industry events, including occasional weekends, and visit relevant UK and international exhibitions.
- Conduct client visits when appropriate, often alongside team members.
- Collaborate with the finance department to assist with deposit collection where necessary.
- Always represent Clarion Events professionally.
Knowledge, Skills & Behaviours:
- Proven track record of success as a Senior Sales Executive.
- Experience in the exhibitions industry is desirable.
- Strong understanding of events and the sales process for contracting exhibitors.
- Proficient in using CRM systems such as Salesforce.
- Ability to maintain a high and consistent output, even under pressure.
- Appreciates the importance of face-to-face customer engagement in exhibition sales.
- Hardworking and detail-oriented with a conscientious approach to sales.
- Skilled in Salesforce, Microsoft Word, Excel, and PowerPoint.
- Excellent written and verbal communication skills.
- Works well with guidance but is also self-motivated.
- Creative and positive with a problem-solving mindset.
About Clarion Events: Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Benefits:
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Senior Sales Executive (JR101987) in London employer: Clarion Events
At Clarion Events, we prioritise our people and foster a vibrant work culture defined by our core values of Passion, Care, Imagination, and Trust. As a Senior Sales Executive, you'll thrive in a dynamic environment that not only encourages personal and professional growth but also offers unique benefits such as 25 days of holiday, a wellbeing shutdown, and opportunities for community engagement through our Helping Our World Days. Join us in shaping the future of leading consumer events while enjoying a supportive team atmosphere and comprehensive health benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Executive (JR101987) in London
✨Tip Number 1
Familiarise yourself with Clarion Events and their core values: Passion, Care, Imagination, and Trust. When you understand these values, you can tailor your conversations and demonstrate how your personal approach aligns with their culture during interviews or networking.
✨Tip Number 2
Network within the exhibitions industry by attending relevant events and conferences. This will not only help you meet potential colleagues but also give you insights into current trends and challenges in the sector, which you can discuss during your application process.
✨Tip Number 3
Showcase your sales achievements through quantifiable results. Be prepared to discuss specific examples of how you've exceeded targets in previous roles, as this will resonate well with the results-driven nature of the Senior Sales Executive position.
✨Tip Number 4
Research The Baby Show and its audience thoroughly. Understanding the demographics and needs of exhibitors and attendees will allow you to speak knowledgeably about how you can contribute to the event's success, making you a more attractive candidate.
We think you need these skills to ace Senior Sales Executive (JR101987) in London
Some tips for your application 🫡
Align with Core Values:Clarion Events places a strong emphasis on their core values of Passion, Care, Imagination, and Trust. Make sure to reflect these values in your application by providing examples of how you embody them in your professional experience.
Highlight Relevant Experience:Focus on showcasing your track record in sales, particularly in high-volume outbound calling and lead conversion. Use specific metrics or achievements to demonstrate your success in previous roles, especially if you have experience in the exhibitions industry.
Demonstrate Communication Skills:Since excellent communication skills are crucial for this role, ensure your application is well-written and free of errors. Consider including a brief cover letter that highlights your ability to engage with clients effectively and your proactive approach to sales.
Showcase Problem-Solving Abilities:Clarion Events values creativity in problem-solving. In your application, provide examples of challenges you've faced in sales and how you successfully navigated them. This will illustrate your tenacity and 'can-do' attitude.
How to prepare for a job interview at Clarion Events
✨Show Your Passion
Clarion values passion highly, so make sure to express your enthusiasm for the role and the events industry. Share specific examples of what excites you about working in sales for exhibitions and how you align with their core values.
✨Demonstrate Your Sales Success
Prepare to discuss your track record in sales, particularly in high-volume outbound calling and lead conversion. Bring concrete examples of how you've exceeded targets in previous roles, as this will resonate well with the interviewers.
✨Highlight Your Teamwork Skills
Since collaboration is key at Clarion, be ready to talk about your experience working with cross-functional teams. Discuss how you've successfully partnered with marketing, operations, or finance to achieve common goals.
✨Be Ready for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities, especially under pressure. Prepare to share instances where you've creatively resolved conflicts or challenges in a sales context, showcasing your proactive approach.
