Senior Marketing Executive

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity: We're looking for a commercially sharp, creative, and confident marketer with astute copywriting instincts and a solid grasp of the core principles of marketing; someone who knows how to turn a good idea into a campaign that sells tickets. You'll join our Motoring Portfolio as Senior Marketing Executive, taking a hands-on role in the campaigns behind three premier shows:

• Lancaster Insurance Classic Motor Show - the UK's biggest classic car show and the world's largest gathering of vehicle clubs
• Practical Classics Classic Car & Restoration Show - the UK's biggest event dedicated to restoring, maintaining and preserving classic cars.
• Race Retro – The Motorsport Show - the UK's pre-season home for circuit racing, rallying and club motorsport, bringing together racing drivers and enthusiasts alike.

Together, these three shows cover over 150,000 sqm of gross floor space, showcase around 4,500 vehicles, host 1,300 exhibitors and 380 vehicle clubs, and welcome more than 110,000 visitors a year.

The Candidate: We're looking for an experienced, enthusiastic and competent marketer who understands the core principles of great marketing and has a strong set of digital skills to match. You'll take a key role in delivering campaigns that drive visitor attendance and ticket sales within budget, across three genuinely different audiences, so the ability to pivot tone and messaging so it resonates authentically with each one matters far more than a one-size-fits-all approach.

You'll bring initiative and fresh ideas, get stuck into the customer-centric campaign, and manage your time independently across more than one project at once. We're looking for around 2 to 3 years of hands-on marketing experience, ideally gained in a fast-paced consumer environment. A tenacious, can-do approach matters as much as the day-to-day marketing skillset.

Key Responsibilities:

• Contribute to the development of customer-centric marketing strategies
• Plan and deliver multi-channel campaigns on time and to budget
• Create compelling content across website, email, social, print and digital channels
• Help drive CRO and SEO on our event websites, using GA4 (and Clarity) to track the customer journey and spot what's working in real time
• Plan, implement and analyse email marketing campaigns
• Deliver end-to-end paid digital campaigns across search, display and social, working with agreed budgets and optimising towards ticket sales
• Manage organic and paid social media, working with our video editor to produce engaging reels and YouTube Shorts
• Write clear creative briefs and work with our in-house design team to bring campaign assets to life
• Build and maintain relationships with partners, sponsors, media, content creators, YouTubers, car clubs and exhibitors
• Liaise with Marketing Operations and report on campaign performance, providing clear insight and recommendations
• Support onsite marketing and event delivery live events.

Knowledge, Skills & Behaviours:

• Proven experience delivering multi-channel marketing campaigns
• Strong copywriting, proofreading and analytical skills
• Experience building email campaigns and using marketing automation (Pardot desirable)
• Website optimisation using GA4 to improve CRO and spot activation opportunities in real time (desirable)
• Working knowledge of SEO (desirable)
• Understanding of customer data, segmentation and reporting (Treasure Data desirable)
• Confident working with performance tracking and response reporting
• Comfortable managing multiple stakeholders
• Experience or interest in cars, motoring or motorsport is an advantage, but not essential

About Clarion Events: Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits:

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

Our Values:

• PASSION: We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.
• CARE: We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.
• IMAGINATION: Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.
• TRUST: We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straightforward. You can always rely on us.

Equal Opportunities: We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.