Senior Marketing Executive - full or part time in London

We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you. The Opportunity: This role, which will report to the Commercial Marketing Manager, will work across the Defence sector, supporting the execution of demand generation activity for our digital product that creates high-intent demand, while also working on the Sponsorship segment on the event marketing side.You’ll work closely with the Commercial Marketing Manager and the wider marketing team to ensure campaigns are executed effectively and leads are engaged. You will be working alongside our commercial function to support Sponsorship deliverables and supporting the digital sales fulfilment aspects.The ideal candidate will be curious, detail-oriented and eager to develop, with a genuine passion for digital marketing and a desire to grow their career in a fast-moving environment where your work directly drives impact.Lead Generation & Pipeline Growtho Execute multi-channel demand generation campaigns to deliver a consistent flow of qualified leads for our digital advertising productso Partner closely with the sales team to align on target audiences, lead quality, and conversion goals.o Look for ways to optimise the marketing funnel, from awareness through to sales handoff.Campaign Strategy & Execution o Plan and deliver integrated marketing campaigns across digital, content, events, email, and social channels for our clients to fulfil digital sales and sponsorshipo Continuously test, measure, and refine campaigns to improve performance and ROI.o Manage campaign calendars aligned with commercial priorities and product launches.Product Marketing & Engagemento Drive awareness and engagement for key products through compelling messaging and positioning.o Collaborate with product and sales teams to translate product features into customer-focused value propositions.o Create and oversee content that supports buyer journeys (e.g. case studies, whitepapers, webinars).Performance & Analyticso Work in collaboration with the analytics teams to track, analyse, and report on key metrics for client campaigns, including lead volume, conversion rates, cost per lead, and campaign ROIo Use insights and data to inform decision-making and improve future activity.o Manage marketing automation and CRM integration to ensure accurate lead tracking and attribution.Stakeholder Collaborationo Act as a marketing partner to the sales team, ensuring alignment on goals, messaging, and feedback loops.o Work cross-functionally with product, operations, and leadership teams to support commercial objectives.Spex Marketingo Work closely with Sponsorship Activation Manager to ensure all sponsorship deliverables are fulfilledo Work closely with the portfolio’s sales team creating campaigns that enable them to meet commercial objectives and KPIs and ensure conversion rates for MQLs to SQLs are managed, maintained, and optimisedKnowledge, Skills & Behaviours:· Experience in B2B marketing with a focus on lead generation and a successful track record of delivering strong customer value· An understanding of the buyer customer journey and decision making framework to build relevant campaign content and touchpoints through marketing automation· Practical knowledge of utilising tools associated with B2B marketing campaign delivery including content management systems, email marketing, SEM, social media and Google Analytics· Proficiency in CRM and marketing automation (Salesforce and Pardot highly desirable)· Strong understanding of digital marketing channels, Optimization and lifecycle marketing.· Analytical mindset with the ability to translate data into actionable insights.· Curiosity and strong willingness to learn and be collaborativeAbout Clarion Events Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. () Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. () Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Benefits25 days’ holiday plus bank holidaysEnd of year wellbeing shutdown (closed for the last week of the year)Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.Summer Hours in August (3pm finish on Fridays)Helping Our World (HOW) Days - one paid day per quarter to carry out charity workPension SchemePrivate Medical InsuranceHealth Cash PlanWellbeing Library (MYNDUP)Mentoring ProgrammeSeason Ticket LoanCycle to Work SchemesFree on-site gym and shower facilitiesFree eyesight testsFree flu vaccination - offered on site once a year for all employeesOur ValuesPASSIONWe deliver all our events with passion for people, the environment and businesses. CAREWe care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.When recruiting new employees or providing opportunities for promotion, we will:• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;•