At a Glance
- Tasks: Create and deliver exciting marketing campaigns for major motoring events.
- Company: Join a dynamic global business that values passion, care, imagination, and trust.
- Benefits: Enjoy 25 days holiday, wellbeing initiatives, and a supportive work environment.
- Other info: Flexible working hours and opportunities for personal growth.
- Why this job: Be part of thrilling events and make your mark in the marketing world.
- Qualifications: 2-3 years of marketing experience with strong digital skills.
The predicted salary is between 29700 - 36300 £ per year.
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity: We're looking for a commercially sharp, creative, and confident marketer with astute copywriting instincts and a solid grasp of the core principles of marketing; someone who knows how to turn a good idea into a campaign that sells tickets. You'll join our Motoring Portfolio as Senior Marketing Executive, taking a hands-on role in the campaigns behind three premier shows:
- Lancaster Insurance Classic Motor Show - the UK's biggest classic car show and the world's largest gathering of vehicle clubs
- Practical Classics Classic Car & Restoration Show - the UK's biggest event dedicated to restoring, maintaining and preserving classic cars.
- Race Retro – The Motorsport Show - the UK's pre-season home for circuit racing, rallying and club motorsport, bringing together racing drivers and enthusiasts alike.
Together, these three shows cover over 150,000 sqm of gross floor space, showcase around 4,500 vehicles, host 1,300 exhibitors and 380 vehicle clubs, and welcome more than 110,000 visitors a year.
About the Shows:
- Lancaster Insurance Classic Motor Show: We are the UK's largest indoor car show, held annually at the NEC Birmingham. This year's show runs from 13 to 15 November 2026, spanning seven halls with 320+ vehicle clubs and over 3,000 classic vehicles on display. The show regularly welcomes TV celebrities such as Richard Hammond and celebrates the heritage and culture of classic motoring.
- Practical Classics Classic Car & Restoration Show: We are the UK's biggest 'season opener' show, covering everything to do with restoring and maintaining a classic car, from expert advice to the parts and tools needed to get the job done. For many owners, it's the first stop of the year when planning their next project or getting their classic ready for the summer season.
- Race Retro: We are the UK's only pre-season event combining live rally action, top motorsport brands, iconic race cars and interviews with motorsport legends. A different crowd again, drawn by competition and speed as much as motorsport history.
The Candidate: We're looking for an experienced, enthusiastic and competent marketer who understands the core principles of great marketing and has a strong set of digital skills to match. You'll take a key role in delivering campaigns that drive visitor attendance and ticket sales within budget, across three genuinely different audiences, so the ability to pivot tone and messaging so it resonates authentically with each one matters far more than a one-size-fits-all approach.
You'll bring initiative and fresh ideas, get stuck into the customer-centric campaign, and manage your time independently across more than one project at once. We're looking for around 2 to 3 years of hands-on marketing experience, ideally gained in a fast-paced consumer environment. A tenacious, can-do approach matters as much as the day-to-day marketing skillset.
Key Responsibilities:
- Contribute to the development of customer-centric marketing strategies
- Plan and deliver multi-channel campaigns on time and to budget
- Create compelling content across website, email, social, print and digital channels
- Help drive CRO and SEO on our event websites, using GA4 (and Clarity) to track the customer journey and spot what's working in real time
- Plan, implement and analyse email marketing campaigns
- Deliver end-to-end paid digital campaigns across search, display and social, working with agreed budgets and optimising towards ticket sales
- Manage organic and paid social media, working with our video editor to produce engaging reels and YouTube Shorts
- Write clear creative briefs and work with our in-house design team to bring campaign assets to life
- Build and maintain relationships with partners, sponsors, media, content creators, YouTubers, car clubs and exhibitors
- Liaise with Marketing Operations and report on campaign performance, providing clear insight and recommendations
- Support onsite marketing and event delivery live events.
Knowledge, Skills & Behaviours:
- Proven experience delivering multi-channel marketing campaigns
- Strong copywriting, proofreading and analytical skills
- Experience building email campaigns and using marketing automation (Pardot desirable)
- Website optimisation using GA4 to improve CRO and spot activation opportunities in real time (desirable)
- Working knowledge of SEO (desirable)
- Understanding of customer data, segmentation and reporting (Treasure Data desirable)
- Confident working with performance tracking and response reporting
- Comfortable managing multiple stakeholders
- Experience or interest in cars, motoring or motorsport is an advantage, but not essential.
About Clarion Events: Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Benefits:
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Our Values:
- PASSION: We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.
- CARE: We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.
- IMAGINATION: Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.
- TRUST: We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straightforward. You can always rely on us.
Equal Opportunities: We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
Senior Marketing Executive in London employer: Clarion Events
At Clarion Events, we pride ourselves on fostering a vibrant and inclusive work culture where our core values of PASSION, CARE, IMAGINATION, and TRUST guide our daily operations. As a Senior Marketing Operations Manager in EMEA, you will benefit from a supportive environment that prioritises employee well-being, offering unique perks such as an end-of-year shutdown, summer hours, and opportunities for personal growth through charity work. Join us to lead a dynamic team in a role that not only drives operational excellence but also contributes to meaningful customer experiences across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarion Events and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarion Events are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarion Events on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarion Events. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarion Events. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarion Events:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarion Events’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarion Events
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarion Events will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarion Events, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
