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For Companies At a Glance
- Tasks: Lead data-driven marketing strategies and optimise campaign performance for exciting events.
- Company: Join Clarion Events, a global leader in innovative event management.
- Benefits: Enjoy 25 days' holiday, competitive salary, and a dynamic work environment.
- Why this job: Make an impact in a fast-paced role while collaborating with a passionate team.
- Qualifications: Experience in marketing automation, CRM, and strong analytical skills required.
- Other info: Embrace diversity and grow your career in an inclusive culture.
The predicted salary is between 36000 - 60000 £ per year.
At Clarion, our people are at the absolute heart of what we do. We are proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity
We are looking for a commercially minded, data-driven Marketing Operations Manager (maternity cover) to join our team. This role is ideal for someone who thrives in a fast‑paced environment, enjoys taking initiative, solving data challenges, and delivering impactful insights.
Partnering closely with, and managing the Marketing Operations Executive, you will take ownership of our marketing data ecosystem. You will play a critical role in analysing and reporting key metrics across sales and customer journeys, sharing insights to help the business make data‑informed decisions, drive performance, and scalable growth.
You will work across four divisions: Retail, Imago, Enthusiast, and Payments, gaining experience in both trade and consumer events, while contributing to some of the UK’s most exciting brands.
You will be joining an ambitious team, with an ethos of building success through collaboration internally and externally. We are seeking an individual whose personal values align with ours; we lead by example by creating an inclusive environment that empowers our team, business, and community to thrive.
If these values sound like you and it is a culture that you would enjoy being part of, then we would love to hear from you!
Key Responsibilities
- Data Strategy & Audience Targeting: Develop and refine audience segmentation strategies to optimise campaign performance and event engagement. Oversee the creation and enhancement of audience segments used for targeting, personalisation, and lifecycle campaigns.
- Data Management: Ensure all data entry points support accurate reporting, attribution, and segmentation in line with the established taxonomy and data protocols. Oversee ongoing data hygiene efforts and establish best practices for data management efficiency. Liaise with the Data team to connect and align data fields across platforms.
- Tracking & Attribution: Guide campaign managers in establishing reliable conversion tracking throughout the lead lifecycle. Own the end‑to‑end tracking strategy, ensuring GTM, OneTrust, and GA4 implementations are robust, accurate, and scalable.
- Reporting & Analytics: Aligns with business objectives and KPIs to optimise the marketing measurement roadmap and support organisation goals. Deliver and maintain interactive PowerBI dashboards covering event performance, customer behaviour, database health, and Google Analytics channel performance.
- Data Privacy: Ensure marketing practices comply with relevant regulations, including GDPR, and maintain adherence to the latest guidance. Implement new data privacy policies and regulations as required.
- People Management: Manage the workload and development of the Senior Marketing Operations Executive. Provide regular feedback through 1-to-1 meetings.
Requirements
- Experience in marketing automation and CRM technology (Pardot, Salesforce desired).
- Proficiency in marketing and reporting platforms (GA4, Salesforce, Power BI desired).
- Meticulous attention to detail, ensuring accuracy in deliverables.
- Strong organisational and time management skills - able to manage multiple projects simultaneously.
- Confident communicator with excellent verbal and written communication skills.
- Strong critical thinking and problem‑solving skills.
- Familiarity with data privacy regulations such as GDPR.
- Proven ability to learn new tools and software quickly and independently.
- Insight obsessed - driven to understand 'why' and takes the initiative to identify trends and gaps.
About Clarion Events
Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market‑leading events since 1947. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Benefits: 25 days’ holiday plus...
Marketing Operations Manager FTC in London employer: Clarion Events
Contact Detail:
Clarion Events Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Make sure you can articulate how your skills align with their mission. Show them you're not just another candidate, but someone who truly fits into their culture.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Marketing Operations Manager FTC in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Operations Manager role. Highlight your experience with data management and marketing automation tools, as these are key to what we’re looking for!
Showcase Your Passion: We love seeing candidates who share our core values of passion, care, imagination, and trust. Don’t be shy about sharing examples of how you embody these values in your work or personal projects.
Be Data-Driven: Since this role is all about data, make sure to include specific metrics or achievements from your previous roles. Show us how you’ve used data to drive decisions and improve campaign performance!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Clarion Events
✨Know Your Data Inside Out
As a Marketing Operations Manager, you'll be dealing with a lot of data. Make sure you brush up on your knowledge of marketing automation and CRM technologies like Pardot and Salesforce. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with reporting platforms such as GA4 and Power BI. Bring examples of how you've analysed customer behaviour and trends to optimise campaigns. This will demonstrate your ability to deliver impactful insights.
✨Emphasise Collaboration
Clarion values teamwork, so be prepared to share examples of how you've successfully collaborated with others in previous roles. Highlight any experiences where you managed a team or worked closely with different departments to achieve common goals.
✨Be GDPR Savvy
Understanding data privacy regulations is crucial for this role. Brush up on GDPR and be ready to discuss how you've ensured compliance in your past work. This shows that you take data privacy seriously and can implement best practices.
