At a Glance
- Tasks: Lead creative campaigns that convert engagement into sales while collaborating with marketing teams.
- Company: Join a dynamic global business that values passion, care, imagination, and trust.
- Benefits: Enjoy 25 days holiday, wellbeing initiatives, and a supportive work environment.
- Other info: Flexible working hours and opportunities for charity work and personal development.
- Why this job: Make an impact in the Defence sector while honing your marketing skills.
- Qualifications: Experience in campaign management, data analysis, and excellent communication skills.
The predicted salary is between 40500 - 49500 £ per year.
We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
You'll work closely with the wider marketing and content teams to ensure we're converting attention and engagement from high-quality prospects into purchases. This role will own the campaign strategy for specific products and will be accountable for driving audience quality and conversion across their campaigns.
The Campaign Manager will play a key role across the Defence sector (with focus on DSEI Gateway and the Apex events). They will be analytical, and data orientated with a history of testing and campaign optimization, but with creative flair and exceptional attention to detail.
- Creating (with support from the Head of Marketing) and managing the campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
- Accountable for delivery of the campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
- Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
- Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
- Owning all the marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
- Managing the product marketing budget with support from the Head of Marketing.
- Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).
- Exceptional project management skills – organized, proactive and able to multi-task.
- Knowledge of marketing performance metrics and optimisation tactics.
- Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
- Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and more.
- Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
- Proven ability to learn new tools and software quickly and independently.
About Clarion Events: Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Benefits:
- 25 days' holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Our Values:
- PASSION: We deliver all our events with passion for people, the environment and businesses.
- CARE: We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support.
Freelance Campaign Manager in London employer: Clarion Events
At Clarion Events, we pride ourselves on fostering a vibrant and inclusive work culture that embodies our core values of Passion, Care, Imagination, and Trust. As a Business Administrator in our People team, you'll enjoy a hybrid working model, generous benefits including extra leave for personal celebrations, and opportunities for professional growth within a dynamic global business. Join us to make meaningful connections while contributing to innovative events that resonate with diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Campaign Manager in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Campaign Manager in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Clarion Events.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Clarion Events and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Campaign Manager at Clarion Events.
How to prepare for a job interview at Clarion Events
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Clarion Events.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Clarion Events. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Clarion Events.
