At a Glance
- Tasks: Own email marketing and referral channels for a leading B2B gaming event.
- Company: Join Clarion Events, a dynamic global business with a passion for innovation.
- Benefits: Enjoy 25 days holiday, wellbeing initiatives, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact in the exciting world of gaming events while developing your marketing skills.
- Qualifications: Strong email marketing skills and a keen interest in data analysis.
The predicted salary is between 40500 - 49500 £ per year.
We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
An exciting opportunity has arisen for a Marketing Executive to own email marketing and referral channels for ICE Barcelona.
ICE is one of the world's leading B2B gaming events, attracting over 65,000 attendees.
Reporting to the Head of Campaign Marketing, you'll work closely with the wider campaign team, event directors, sales, content and our external designers.
We're looking for someone organised and detail-focused, with strong email skills and a genuine interest in data.
You'll protect our sender reputation while driving registrations, and keep improving results through testing.
Write and proofread email copy and subject lines that drive registrations, following brand and style guides.
Build and check every email before it goes out, so content, links and rendering are accurate.
Test subject lines, content and send times, and use the results to improve performance.
Referral channels Own the ICE referral channels, from set-up and promotion through to tracking and reporting.
Work with sales and partners to get exhibitors and partners promoting ICE to their networks.
Reporting and optimisation Report weekly on email and referral performance, including opens, clicks, registrations driven and deliverability health.
Hit deadlines across a busy send calendar and flag risks early.
Knowledge, Skills and Behaviours Demonstrates knowledge of email marketing best practices, audience segmentation, campaign optimisation, deliverability, and referral marketing strategies.
Strong analytical skills with the ability to interpret performance data, identify trends, and make evidence-based recommendations for improvement.
Excellent written communication skills, with the ability to create compelling marketing copy and maintain high standards of accuracy and attention to detail.
Effective stakeholder management and collaboration skills, working successfully with sales teams, designers, partners, suppliers, and wider marketing teams.
Highly organised, proactive, and results-focused, able to manage multiple priorities, meet deadlines, and continuously seek opportunities to improve campaign performance.
About Clarion Events Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. () Clarion Events embrace diversity and equal opportunities in all that we do.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Clarion is private equity backed and owned by Blackstone.
Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. () Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Benefits25 days' holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year)Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e. g. birthday, Eid, Diwali, etc.
Summer Hours in August (3pm finish on Fridays)Helping Our World (HOW) Days – one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library (MYNDUP)Mentoring Programme Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination – offered on site once a year for all employees Our Values PASSIONWe deliver all our events with passion for people, the environment and businesses.
CAREWe care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will:
Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
CRM Marketing Consultant - Hybrid working in London employer: Clarion Events
At Clarion Events, we pride ourselves on fostering a vibrant and inclusive work culture that embodies our core values of Passion, Care, Imagination, and Trust. As a Business Administrator in our People team, you'll enjoy a hybrid working model, generous benefits including extra leave for personal celebrations, and opportunities for professional growth within a dynamic global business. Join us to make meaningful connections while contributing to innovative events that resonate with diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Consultant - Hybrid working in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarion Events and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarion Events are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarion Events on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarion Events. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Consultant - Hybrid working in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarion Events. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarion Events:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarion Events’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarion Events
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarion Events will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarion Events, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
