At a Glance
- Tasks: Lead creative campaigns that convert engagement into purchases across the Defence sector.
- Company: Join Clarion Events, a global leader in innovative event organisation.
- Benefits: Enjoy 25 days holiday, wellbeing initiatives, and a supportive work environment.
- Other info: Diverse workplace with opportunities for personal and professional growth.
- Why this job: Make an impact with your creativity and analytical skills in a dynamic team.
- Qualifications: Experience in campaign management, data analysis, and excellent communication skills.
The predicted salary is between 40500 - 49500 £ per year.
We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
You'll work closely with the wider marketing and content teams to ensure we're converting attention and engagement from high-quality prospects into purchases. This role will own the campaign strategy for specific products and will be accountable for driving audience quality and conversion across their campaigns.
The Campaign Manager will play a key role across the Defence sector (with focus on DSEI Gateway and the Apex events). They will be analytical, and data orientated with a history of testing and campaign optimization, but with creative flair and exceptional attention to detail.
- Creating (with support from the Head of Marketing) and managing the campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
- Accountable for delivery of the campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
- Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
- Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
- Owning all the marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
- Managing the product marketing budget with support from the Head of Marketing.
- Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).
- Exceptional project management skills – organized, proactive and able to multi-task.
- Knowledge of marketing performance metrics and optimisation tactics.
- Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
- Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and more.
- Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
- Proven ability to learn new tools and software quickly and independently.
About Clarion Events: Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Benefits:
- 25 days' holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Our Values:
- PASSION: We deliver all our events with passion for people, the environment and businesses.
- CARE: We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support.
Campaign Manager (CRM) in London employer: Clarion Events
At Clarion Events, we pride ourselves on fostering a vibrant and inclusive work culture that embodies our core values of Passion, Care, Imagination, and Trust. As a Business Administrator in our People team, you'll enjoy a hybrid working model, generous benefits including extra leave for personal celebrations, and opportunities for professional growth within a dynamic global business. Join us to make meaningful connections while contributing to innovative events that resonate with diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager (CRM) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clarion Events and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clarion Events are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clarion Events on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clarion Events. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager (CRM) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clarion Events. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clarion Events:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clarion Events’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clarion Events
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clarion Events will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clarion Events, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
