Senior Campaign Manager (JR102590)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity

World Gaming (a division within Clarion Events) is the home of three market-leading event brands: ICE, ICE Barcelona - January 19 - 21, 2026, and IGB LIVE. We have an amazing opportunity for a brilliant, seasoned senior campaign manager to take over the creation, delivery, and success of the ICE marketing campaign. ICE is the place the world of gaming goes to do business and plays host to 65,000+ gaming professionals each year in the city of Barcelona as part of World Gaming week. This is the marketing leading event and the most respected long-standing show in the gaming calendar.

The Candidate

The Senior Campaign Manager will play a key role across ICE. This role will create and manage the campaign strategy for each event which will allow the marketing team to hit their goals. The ideal candidate will be a marketing all-rounder, with proven leadership abilities and a proven track record of delivering growth. Reporting into the Head of Marketing and Brand Director, Jody Frost, they’ll work alongside the marketing team to deliver the marketing objectives across their products.

Key Responsibilities

• Campaign Strategy & Leadership: Creating and managing the ICE marketing campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
• Campaign Delivery & Optimization: Accountable for delivery of the global ICE campaign plans - effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
• Data-Driven: Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
• Customer-Centric: Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
• Management and Reporting: You will be responsible for the management and development of two marketing executives, fostering their progression and creating development plans to ensure the ongoing improvement of the team.

Knowledge, Skills & Behaviours

• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots.
• Excellent direct response copywriter and copy editor.
• Experience creating and delivering campaigns across multiple marketing channels.
• Exceptional project management skills - organized, proactive and able to multi-task.
• In depth knowledge of marketing performance metrics and optimisation tactics.
• Excellent communicator – great verbal and written communications skills.
• Obsessed with feedback – we love to continuously learn, develop, deliver and receive feedback.
• Be a critical thinker with strong problem-solving skills.
• Excellent time management skills and the ability to prioritize relevant tasks.
• Experience with marketing technology including email marketing automation, CRM, social media management, website analytics, chatbots and AI technologies.

Values

• We love the unexpected.
• We’re adventurous and willing to try new things.
• We embrace and drive change.
• We aim to surprise and delight.
• We’re open and happy to share.
• We engage with stakeholders outside the event.
• We build sharing communities.
• We’re committed to caring.
• We take personal responsibility to get things done.
• We continuously learn.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Benefits include:

• 25 days’ holiday plus bank holidays.
• End of year wellbeing shutdown.
• Celebration day off.
• Summer Hours in August.
• Helping Our World (HOW) Days.
• Pension Scheme.
• Private Medical Insurance.
• Health Cash Plan.
• Wellbeing Library (MYNDUP).
• Mentoring Programme.
• Subsidised Café.
• Season Ticket Loan.
• Cycle to Work Schemes.
• Free on-site gym and shower facilities.
• Free eyesight tests.
• Free flu vaccination.