Senior Campaign Manager (Jr102590) in England

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity: World Gaming (a division within Clarion Events) is the home of three market-leading event brands: ICE, ICE Barcelona, and IGB LIVE. We have an amazing opportunity for a brilliant, seasoned senior campaign manager to take over the creation, delivery and success of the ICE marketing campaign. ICE is the place the world of gaming goes to do business and plays host to 65,000+ gaming professionals each year in the city of Barcelona as part of World Gaming week. This is the marketing leading event and the most respected long-standing show in the gaming calendar.

For the gaming industry's top operators and suppliers, across both land-based and online gaming and gambling communities, the regulatory community, it is the must-attend global event of the year and plays an essential role in the ongoing development and health of the gaming community, actively driving the agenda around safer gaming initiatives, diversity, and regulation decisions.

The Candidate: The Senior Campaign Manager will play a key role across ICE. This role will create and manage the campaign strategy for each event which will allow the marketing team to hit their goals. The ideal candidate will be a marketing all-rounder, with proven leadership abilities and a proven track record of delivering growth.

Key Responsibilities:

• Campaign Strategy & Leadership: Creating and managing the ICE marketing campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
• Campaign Delivery & Optimization: Accountable for delivery of the global ICE campaign plans - effectively briefing, managing, and optimizing the output of the internal team and external resources.
• Data-Driven: Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
• Customer-Centric: Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
• Management and Reporting: Responsible for the management and development of two marketing executives, fostering their progression and creating development plans.

Knowledge, Skills & Behaviours:

• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots.
• Excellent direct response copywriter and copy editor.
• Experience creating and delivering campaigns across multiple marketing channels.
• Exceptional project management skills - organized, proactive and able to multi-task.
• Excellent communicator – great verbal and written communications skills.
• Obsessed with feedback – continuously learn, develop, deliver and receive feedback.
• Excellent time management skills and the ability to prioritize relevant tasks.

Values: We love the unexpected, we're adventurous and willing to try new things, we embrace and drive change, we aim to surprise and delight, we're open and happy to share, we engage with stakeholders outside the event, we build sharing communities, we embrace others' ideas, we're committed to caring, we take personal responsibility to get things done, we always think about every step of the experience, we strive to understand and meet customers' needs, we continuously learn, we actively seek inspiration from all quarters, we constantly strive to improve what we do and how we do it.

About Clarion Events: Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events. Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.