CRM Campaign & Planning Manager

b Overview /b p In this role you will own the UK CRM contact strategy and plan across channels, aligning campaigns with commercial priorities. You’ll drive audience segmentation, personalisation and A/B testing to boost performance while ensuring compliant data handling. You will manage end-to-end campaign delivery and tie CRM activity to revenue and customer value, working closely with cross-functional teams. This is a hands-on, impact-driven position within a globally recognized beauty company that values responsible beauty and customer focus. /p b Pay / Benefits /b ul li flexible work environment with up to 2 days remote /li li 25 days annual leave /li li development and training opportunities /li li generous staff discount /li li Employee Assistance Programme /li li We Care Day – Volunteering /li /ul b Responsibilities /b ul li Own the integrated UK CRM calendar and omnichannel campaigns across Ecommerce, Wholesale, Premium Outlets and seasonal moments /li li Translate commercial priorities into clear CRM briefs and contact strategies /li li Lead audience segmentation, personalisation and A/B testing to improve targeting and campaign results /li li Manage CRM contact pressure, suppression rules and governance for positive customer experience and data compliance /li li Oversee end-to-end campaign delivery (briefing, build, QA, deployment, reporting, optimisation) /li li Embed Club Clarins loyalty objectives to drive sign-ups, points activity, redemptions and tier engagement /li li Track and report campaign performance linking CRM activity to revenue, retention and CLV /li li Collaborate cross-functionally with Ecommerce, Marketing, Creative, Data, Digital, Retail and Customer Care /li li Line manage CRM Coordinator and manage external partners and vendors /li li Identify opportunities for proactive CRM growth (replenishment, cross-sell, reactivation) and continuous optimisation /li /ul b Key requirements /b ul li 5+ years’ CRM experience with proven delivery of multi-channel campaigns that drive growth and retention /li li Strong expertise in segmentation, targeting, personalisation, lifecycle journeys and contact-pressure management /li li Experience managing integrated calendars and briefing agencies or partners /li li Campaign analysis, A/B testing, optimisation and performance reporting with commercial awareness /li li Proficiency with CRM platforms, marketing automation, customer data/analytics and data privacy best practice /li li Advanced Excel PowerPoint; HTML/email production knowledge is desirable /li /ul ul li Highly organised and able to multi-task /li li Customer oriented with a results-driven mindset /li li Commercially aware and trend-savvy /li li Segmentation and targeting /li li Personalisation and lifecycle journeys /li li A/B testing and optimisation /li /ul