At a Glance
- Tasks: Optimise CRM systems and drive marketing campaigns to enhance patient engagement.
- Company: Join Clariness, a dynamic international company focused on healthcare innovation.
- Benefits: Enjoy flexible hours, personal development budgets, and regular team events.
- Other info: Collaborate with a diverse team in a supportive and inclusive culture.
- Why this job: Make a real impact in healthcare by improving access to clinical trials.
- Qualifications: 5+ years in CRM and marketing operations with strong analytical skills.
The predicted salary is between 40500 - 49500 £ per year.
Clariness is looking for a CRM & Marketing Operations Manager (f/m/d) based in Berlin, Hamburg, Cape Town, UK, or Serbia.
- Full-time; unlimited -
About the role
As a CRM & Marketing Operations Manager, you will play a key role in optimizing our CRM ecosystem, customer data, and marketing operations to support patient recruitment and engagement.
Working closely with Marketing, Patient Recruitment, Analytics, IT, and Compliance teams, you will develop audience segmentation strategies, optimize multi-channel campaigns, and drive data-informed decision-making to maximize marketing performance.
This role is ideal for someone who enjoys combining data, technology, and marketing to deliver personalized customer experiences while ensuring high standards of data quality, governance, and regulatory compliance.
- As a CRM & Marketing Operations Manager , you would be responsible for:
- Owning and optimizing the CRM platform and customer database, ensuring data quality, governance, and compliance.
- Developing and managing audience segmentation strategies to support CRM initiatives and multi-channel marketing campaigns.
- Planning, executing, and optimizing email, SMS, and digital marketing campaigns to drive patient recruitment and engagement.
- Designing and maintaining automated customer journeys, lifecycle campaigns, and personalized communication strategies.
- Monitoring campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI.
- Ensuring CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations.
- Collaborating closely with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to continuously improve marketing technologies and campaign performance.
We would like you to have
- Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field.
- 5+ years of experience in CRM, marketing operations, customer database management, or a similar role.
- Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns.
- Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement.
- Strong analytical skills with experience using reporting and marketing analytics tools to support data-driven decision-making.
- Experience working with CRM, marketing automation, analytics, and advertising platforms such as Hub Spot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools.
- Experience working with U. S. digital marketing campaigns and a good understanding of U. S. consumer behavior, advertising platforms, and market-specific regulations.
- Excellent communication, project management, and stakeholder management skills.
- Experience working in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements, is a strong advantage.
- Excellent written and spoken English skills.
You may ask now, why should I work for you? Let us give you a few reasons – and you'll learn more during the process.
- A varied and exciting job with a lot of personal responsibility in an international company, where you can develop and expand your skills.
- Professional and personal development opportunities - incl. personal development budget.
- Flexible working hours and mobile working.
- Regular team events and open feedback culture.
- A versatile field of activity and challenging projects.
- A supportive and open company culture, providing the opportunity to collaborate with a diverse and professional team.
- Impact healthcare by accelerating medical innovation through improved access to clinical trials, potentially bringing needed treatments to patients faster.
How to apply & what to expect
- Apply via link (CV only; no cover letter required).
- Introductory call (30 min) → Technical interview → Senior Leadership Interview → Take Home Test → Demo Day → Decision.
- We aim to move promptly and keep you updated at every step.
At Clariness, we are proud to be an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, sexual orientation, national origin, disability or age.
For more information, feel free to reach out to recruiting@clariness. com .
Have we sparked your interest?
Would you like to become part of our dynamic, curious, and international culture with plenty of room for your ideas and creativity in an inspiring atmosphere?
If so, we look forward to receiving your application with details of your desired salary and possible starting date, preferably via our application portal.
Clariness Gmb H will treat the above information strictly confidential and will especially observe the applicable provisions of the applicable data protection laws.
Further information about the use of the applicant data, you will find in the data protection declaration online at https://www. clariness. com/privacy-policy/
CRM & Marketing Operations Manager (f/m/d) in London employer: Clariness
At Clariness, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Graphic Design Lead for Clinical Communications, you will not only have the opportunity to lead a talented team but also contribute to meaningful healthcare projects that make a difference. With a focus on employee growth and development, we offer comprehensive training and support, ensuring you thrive in your role while enjoying the unique advantages of working in a dynamic and purpose-driven environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Marketing Operations Manager (f/m/d) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Clariness and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Clariness are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Clariness on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Clariness. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Marketing Operations Manager (f/m/d) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Clariness. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Clariness:Show us that you’ve done your homework! In your application, briefly mention what you admire about Clariness’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Clariness
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Clariness will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Clariness, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
