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- Tasks: Be the face of McConnell’s Irish Whisky, driving brand awareness and building relationships.
- Company: Revived Irish Whisky brand with a rich history and innovative spirit.
- Benefits: Exciting opportunities for travel, networking, and personal growth in the whisky industry.
- Other info: Dynamic role with potential for international travel and participation in trade events.
- Why this job: Join a passionate team and share the story of a legendary brand making a comeback.
- Qualifications: Experience in brand advocacy, social media skills, and a love for Irish Whisky.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Originally born in 1776, the McConnell’s brand fell on hard times along with the rest of the Irish Whisky industry in the mid-20th century, ultimately closing its gates in 1938. However fast forward 80+ years and thanks to the resilient entrepreneurial spirit Belfast is renowned for, the once world-famous McConnell’s Irish Whisky brand was revived in 2020 and we’re ready to make our mark on the world of whisky. Since its relaunch the brand is already available in over 40 markets worldwide, winning 49 Global Whisky Industry Awards along the way. The brand reached another seminal moment in April 2024 as we opened our brand home, transforming an old Victorian prison at the Crumlin Road Gaol into our award-winning state of the art Irish Whisky distillery in the heart of Belfast.
We are seeking a passionate Brand Ambassador to be the face and the voice of our brand, re-telling the story of McConnell’s Irish Whisky through driving brand awareness and building brand advocacy amongst trade and consumers. The Brand Ambassador’s priority market will be Northern Ireland, with some focus on Dublin and periodic international trips to support trade events. The Brand Ambassador will be responsible for building and strengthening relationships with key customers, trade partners and consumers, whilst working closely with our distributor partners to support commercial objectives.
You will drive brand education and development, through delivering engaging brand trainings, creating and sharing brand-led content and brand activations, and growing a network of influential trade partners and brand advocates within the local whiskey community.
The Brand Ambassador will partner closely with distributor sales teams to achieve sales targets, executing a structured journey plan to bring new accounts on-board and supporting Travel Retail channels by engaging shoppers and implementing brand sampling. You will support event organisation for key trade shows and festivals, ensuring brand materials, product, and POS are in place for all events.
The successful candidate will have a proven track record in on-trade/off-trade engagement and advocacy building, with a passion for Irish Whisky and premium spirits. Experience working with trade partners and distributors is essential and will require a highly motivated self-starter with an ability to build effective relationships quickly and proficiency in social media engagement and content creation.
This role will require high energy and adaptability, with a commitment to representing the McConnell’s Irish Whisky brand values.
To apply, please submit a CV and tailored supporting document to , or for a confidential discussion to explore suitability for the role, please contact Michael at .
Closing date for applications is 5pm on Monday 13th October.
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Brand Ambassador employer: Clarendon Executive
Contact Detail:
Clarendon Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Ambassador
✨Tip Number 1
Get to know the brand inside out! Dive deep into McConnell’s history, values, and products. The more you know, the better you can represent us and connect with potential customers.
✨Tip Number 2
Network like a pro! Attend whisky events, trade shows, and local gatherings. Building relationships with key players in the industry will help you spread the word about McConnell’s and create brand advocates.
✨Tip Number 3
Show off your social media skills! Create engaging content that showcases our brand and connects with our audience. Use platforms like Instagram and Facebook to share your passion for Irish Whisky and attract followers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Tailor your approach to highlight your experience in building relationships and your love for premium spirits.
We think you need these skills to ace Brand Ambassador
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Ambassador role. Highlight your experience in brand advocacy and any relevant work with trade partners. We want to see how your background aligns with our mission at McConnell’s!
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about Irish Whisky and what makes you the perfect fit for our team. Share your story and how you can help us drive brand awareness and build relationships.
Show Off Your Social Media Skills: Since social media engagement is key for this role, don’t forget to mention any experience you have in creating content or engaging with audiences online. We love seeing creativity and enthusiasm in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Clarendon Executive
✨Know Your Whisky
Dive deep into the history and unique qualities of McConnell’s Irish Whisky. Be prepared to discuss its revival story, the awards it has won, and what sets it apart in the market. This shows your passion and commitment to the brand.
✨Build Relationships
Since the role focuses on building relationships with trade partners and consumers, think of examples from your past experiences where you successfully engaged with clients or customers. Share these stories to demonstrate your ability to connect and advocate for a brand.
✨Showcase Your Social Media Skills
As a Brand Ambassador, you'll need to create engaging content. Bring examples of your previous work in social media engagement or content creation. Discuss how you can leverage these skills to promote McConnell’s and grow its presence online.
✨Prepare for Event Scenarios
Expect questions about event organisation and brand activations. Think of past events you've been involved in and how you contributed to their success. Be ready to share ideas on how you would approach trade shows and festivals for McConnell’s.