At a Glance
- Tasks: Boost customer engagement through digital channels and optimise online campaigns.
- Company: Join Claranet, a leading tech company focused on business modernisation.
- Benefits: Tailored benefits package, including healthcare, pension, and gym discounts.
- Other info: Be part of a diverse team committed to inclusivity and professional growth.
- Why this job: Make a real impact in digital marketing while working with innovative technology.
- Qualifications: Experience in digital campaigns and familiarity with marketing tools required.
The predicted salary is between 30000 - 40000 £ per year.
About Claranet
Founded at the beginning of the dot com bubble in 1996, Claranet has grown from an Internet Service Provider (ISP) in the UK to being one of the leading business modernisation experts, delivering solutions across 11+ countries. Claranet is committed to understanding customer problems, delivering answers quickly, and making a lasting impact on their business. The company continually invests in its people and the latest technologies, ensuring customers have access to the best talent and services.
Working for Claranet
Claranet prides itself on going the extra mile for and with its employees. The company offers an extensive benefits package that can be tailored to individual needs, including a matching contribution pension scheme, healthcare, insurance, dental, discounted gyms, and app-supported benefit access. Claranet is dedicated to building a more diverse and inclusive workforce and is a proud member of Tech Talent Charter.
Our Vision
The vision is to become the most trusted technology solutions partner, renowned for being the best and brightest, having a lasting impact with customers, and delivering exceptional returns to stakeholders.
Position Summary
As Digital Marketing Executive, you will be responsible for increasing the quantity and quality of customer and prospect engagement through all digital channels. You will work closely with the UK Marketing team and the Group Brand team to ensure all digital channels are kept up to date and aligned with the Claranet UK marketing strategy.
Role Mission
The strategy is to build long-term, trusted relationships with customers by delivering market-leading, integrated managed services. The Digital Marketing Executive will support the digital strategy and optimise online campaign performance by analysing data, developing campaign strategies, and reporting on campaign performance.
Objectives and Key Results
- Drive an increase in traffic and click-through rate to the Claranet website.
- Work with the Content Marketing Executive to improve traffic flows and impression rates by promoting effective copywriting habits that apply SEO science to content creation.
- Drive brand awareness and generate marketing leads for the sales teams.
- Optimise the usage of marketing tools to maximise Return on Marketing Investment (ROMI).
Duties and Responsibilities
Essential duties and responsibilities include:
- Work with the Head of Marketing and PR to develop a complete and lasting digital marketing strategy.
- Recommend and implement changes and improvements to the digital marketing strategy to yield maximum results.
- Execute digital campaigns built in-house and in collaboration with agency partners and ensure appropriate measures are in place to report progress.
- Develop and maintain digital campaign and web measurement strategies.
- Collect and analyse customer, marketing, and web behaviour data, reporting outcomes to campaign owners for continuous improvement.
- Measure the efficiency and effectiveness of all marketing activities via Salesforce and digital marketing tools.
- Provide insights on the performance of the Claranet UK website.
- Review performance against the goals set out in the digital marketing strategy.
- Act as the main administrator for the Claranet UK website and all marketing tooling.
- Keep up to date with the latest marketing technology solutions and recommend improvements.
Position Specifications
Behavioural competencies include being flexible and creative, learning and adapting quickly, self-motivated, and able to manage conflict constructively.
Critical competencies include knowledge and experience in carrying out standard relevant tasks confidently, experience working with digital campaigns and channels, and a working knowledge of Drupal CMS and Salesforce Pardot.
Digital Marketing Executive (9-12 month FTC) in London employer: Claranet limited
Claranet Limited is an exceptional employer located in the vibrant City of London, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, including training in cutting-edge Azure technologies, while enjoying a supportive environment that prioritises data security and ethical practices. With a commitment to employee well-being and professional development, Claranet stands out as a rewarding place for those seeking meaningful careers in data engineering.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive (9-12 month FTC) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Claranet limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Claranet limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Claranet limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Claranet limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive (9-12 month FTC) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Claranet limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Claranet limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Claranet limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Claranet limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Claranet limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Claranet limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
