At a Glance
- Tasks: Boost customer engagement through digital channels and optimise online campaigns.
- Company: Join Claranet, a leading tech company focused on business modernisation.
- Benefits: Tailored benefits package, including healthcare, pension, and gym discounts.
- Other info: Be part of a diverse team committed to inclusivity and professional growth.
- Why this job: Make a real impact in digital marketing while working with innovative technology.
- Qualifications: Experience in digital campaigns and familiarity with marketing tools required.
The predicted salary is between 30000 - 40000 £ per year.
About Claranet
Founded at the beginning of the dot com bubble in 1996, Claranet has grown from an Internet Service Provider (ISP) in the UK to being one of the leading business modernisation experts, delivering solutions across 11+ countries. Claranet is committed to understanding customer problems, delivering answers quickly, and making a lasting impact on their business. The company continually invests in its people and the latest technologies, ensuring customers have access to the best talent and services.
Working for Claranet
Claranet prides itself on going the extra mile for and with its employees. The company offers an extensive benefits package that can be tailored to individual needs, including a matching contribution pension scheme, healthcare, insurance, dental, discounted gyms, and app-supported benefit access. Claranet is dedicated to building a more diverse and inclusive workforce and is a proud member of Tech Talent Charter.
Our Vision
The vision is to become the most trusted technology solutions partner, renowned for being the best and brightest, having a lasting impact with customers, and delivering exceptional returns to stakeholders.
Position Summary
As Digital Marketing Executive, you will be responsible for increasing the quantity and quality of customer and prospect engagement through all digital channels. You will work closely with the UK Marketing team and the Group Brand team to ensure all digital channels are kept up to date and aligned with the Claranet UK marketing strategy.
Role Mission
The strategy is to build long-term, trusted relationships with customers by delivering market-leading, integrated managed services. The Digital Marketing Executive will support the digital strategy and optimise online campaign performance by analysing data, developing campaign strategies, and reporting on campaign performance.
Objectives and Key Results
- Drive an increase in traffic and click-through rate to the Claranet website.
- Work with the Content Marketing Executive to improve traffic flows and impression rates by promoting effective copywriting habits that apply SEO science to content creation.
- Drive brand awareness and generate marketing leads for the sales teams.
- Optimise the usage of marketing tools to maximise Return on Marketing Investment (ROMI).
Duties and Responsibilities
Essential duties and responsibilities include:
- Work with the Head of Marketing and PR to develop a complete and lasting digital marketing strategy.
- Recommend and implement changes and improvements to the digital marketing strategy to yield maximum results.
- Execute digital campaigns built in-house and in collaboration with agency partners and ensure appropriate measures are in place to report progress.
- Develop and maintain digital campaign and web measurement strategies.
- Collect and analyse customer, marketing, and web behaviour data, reporting outcomes to campaign owners for continuous improvement.
- Measure the efficiency and effectiveness of all marketing activities via Salesforce and digital marketing tools.
- Provide insights on the performance of the Claranet UK website.
- Review performance against the goals set out in the digital marketing strategy.
- Act as the main administrator for the Claranet UK website and all marketing tooling.
- Keep up to date with the latest marketing technology solutions and recommend improvements.
Position Specifications
Behavioural competencies include being flexible and creative, learning and adapting quickly, self-motivated, and able to manage conflict constructively.
Critical competencies include knowledge and experience in carrying out standard relevant tasks confidently, experience working with digital campaigns and channels, and a working knowledge of Drupal CMS and Salesforce Pardot.
Digital Marketing Executive (9-12 month FTC) in London employer: Claranet limited
Claranet Limited is an exceptional employer located in the vibrant City of London, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, including training in cutting-edge Azure technologies, while enjoying a supportive environment that prioritises data security and ethical practices. With a commitment to employee well-being and professional development, Claranet stands out as a rewarding place for those seeking meaningful careers in data engineering.
