Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage Google Ads campaigns and lead SEO strategy to boost online sales.
- Company: Join CLA Security Fencing Systems, a leading UK manufacturer.
- Benefits: Competitive salary, permanent role, and opportunity to shape in-house marketing.
- Why this job: Make a real impact in a fast-growing company with your digital marketing expertise.
- Qualifications: 3+ years in Google Ads and SEO, proven ecommerce growth experience required.
- Other info: Work in a supportive environment with opportunities for professional development.
The predicted salary is between 30000 - 40000 £ per year.
Senior Digital Marketing Specialist (Google Ads & SEO)
We’re CLA Security Fencing Systems — a UK-based manufacturer of premium security fencing products. After two years working with outside agencies, we’re ready to bring our marketing in-house and are looking for an experienced Digital Marketing Specialist to join our team.
This is a senior-level, hands-on role where you will manage our Google Ads campaigns (£12k monthly spend) and lead our overall SEO strategy to grow our online sales.
Responsibilities
Google Ads (PPC)
- Plan, build, and manage campaigns across Search, Shopping, Display, and Performance Max
- Conduct keyword and competitor research, and manage negative keywords
- Write high-performing ad copy and create product feeds
- Set up and manage conversion tracking (Google Tag Manager, GA4, Google Ads)
- Monitor performance (ROAS, CPA, CTR, conversion rate) and optimise daily
- Report on campaign results and recommend data-driven improvements
SEO
- Develop and implement a long-term SEO growth strategy
- Conduct technical SEO audits (site structure, Core Web Vitals, indexing issues)
- Optimise product and category pages for target keywords
- Manage link-building strategies and improve domain authority
- Research competitors and deliver a content roadmap
- Track and report on organic rankings, traffic, and conversions
Requirements
- Minimum 3 years of experience managing both Google Ads and SEO
- Proven experience managing £10k+ per month in ad spend
- Strong understanding of Google Ads, Merchant Center, GA4, Tag Manager, Search Console, and SEO tools (Ahrefs/SEMRush/Screaming Frog)
- Proven results driving ecommerce growth (must provide case studies of ecommerce campaigns you’ve managed)
- Confident analysing data and making commercial decisions
- Able to work independently, full-time on-site at our offices
Salary & Benefits
- £30,000 – £40,000 per year salary
- Full-time, permanent role
- Work directly with the Marketing manager and build our in-house marketing function.
- Join a supportive, fast-growing UK manufacturer
How to Apply
Please apply via Indeed and upload case studies of ecommerce companies you’ve worked with, along with your CV and a brief cover letter.
#J-18808-Ljbffr
Senior Digital Marketing Specialist (Google Ads & SEO) employer: CLA Security Fencing Systems
Contact Detail:
CLA Security Fencing Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist (Google Ads & SEO)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your Google Ads and SEO successes. This will give you an edge when chatting with potential employers and prove you can deliver results.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by rehearsing common questions related to digital marketing. Be ready to discuss your strategies and how you've tackled challenges in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at CLA Security Fencing Systems.
We think you need these skills to ace Senior Digital Marketing Specialist (Google Ads & SEO)
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your experience with Google Ads and SEO in your CV and cover letter. We want to see those impressive case studies of ecommerce campaigns you've managed, so don’t hold back!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use the job description as a guide and sprinkle in relevant keywords to show us you’re the perfect fit for our Senior Digital Marketing Specialist position.
Be Data-Driven: Since we’re all about results, make sure to include specific metrics and achievements in your application. Show us how you’ve optimised campaigns and driven growth in previous roles – numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at CLA Security Fencing Systems
✨Know Your Stuff
Make sure you brush up on your Google Ads and SEO knowledge. Be ready to discuss specific campaigns you've managed, especially those with significant ad spend. Prepare to share case studies that highlight your successes and the strategies you used.
✨Show Your Analytical Skills
Since this role involves a lot of data analysis, be prepared to talk about how you monitor performance metrics like ROAS and CPA. Bring examples of how you've used data to make decisions and optimise campaigns in the past.
✨Be Ready for Technical Questions
Expect questions about technical SEO audits and tools like GA4 and Tag Manager. Brush up on your knowledge of site structure, Core Web Vitals, and indexing issues so you can confidently discuss how you would approach these tasks.
✨Demonstrate Your Independence
This role requires someone who can work independently. Be ready to share examples of how you've successfully managed projects on your own. Highlight your ability to take initiative and drive results without constant supervision.