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For Companies At a Glance
- Tasks: Lead membership recruitment, engagement, and loyalty initiatives while crafting compelling content.
- Company: Join CIWEM, a global network of 11,500 water and environmental experts making a difference.
- Benefits: Enjoy a hybrid work model with two days in London and opportunities for professional growth.
- Why this job: Make a real impact in the environmental sector while collaborating with passionate professionals.
- Qualifications: Experience in membership marketing and strong communication skills are essential.
- Other info: Be part of a dynamic team dedicated to sustainability and community engagement.
The predicted salary is between 28800 - 43200 £ per year.
Location - Hybrid - Two days per week in London
CIWEM is looking for a dynamic Membership Marketing Manager to join our team and champion our global network of 11,500 water and environmental experts. Reporting to the Director of Marketing and Communications, you’ll take the lead on attracting new members, enhancing engagement, and nurturing loyalty within our community. This role involves crafting compelling content, developing strategic campaigns, conducting market research, and providing valuable insights to drive growth and advocacy. As CIWEM's brand guardian, you’ll ensure our identity and values shine through in every aspect of our communications. You’ll also provide strategic marketing support to our 12 UK branches, collaborating closely with the marcomms team to achieve impactful results. If you’re ready to make a real difference in the environmental sector, we want to hear from you!
Main duties and responsibilities
- Membership Retention and Recruitment: Support membership recruitment and retention strategies. Build member relationships to aid projects like case studies, testimonials, and content creation.
- Audience Segmentation and Data Analysis: Use CRM for audience segmentation, persona development, and content mapping. Analyse member data to enhance content relevancy and determine member lifetime value.
- Marketing Analytics and Campaigns: Track acquisition, retention, and engagement metrics to optimise campaigns. Create and manage segmented campaigns personalised to members’ professional backgrounds.
- Project Management: Produce marketing materials focused on loyalty, growth, and professional development. Oversee communications related to member onboarding, training, and recognition programmes.
- Content Strategy and Development: Identify and utilise user-generated content, case studies, and testimonials. Drive engagement by strategically deploying this content across platforms.
- Industry Engagement and Knowledge Sharing: Stay updated with industry trends by attending conferences and webinars, sharing insights to inform strategic decisions.
- General Contribution: Undertake broader tasks as needed to support team objectives and adapt to business requirements.
Person Specifications
- Proven experience in membership recruitment, retention, or running multi-channel marketing campaigns, including planning, implementation, and reporting.
- Strong interpersonal, communication, and copywriting skills, with high attention to detail and the ability to engage effectively with colleagues, stakeholders, and external partners.
- Ability to use insights, analytics, and data to inform marketing strategies, enhance brand visibility, and deliver customer-focused outcomes.
- Excellent organisational and time management skills, capable of independently managing multiple projects, meeting tight deadlines, and solving problems proactively.
Marketing Membership Manager employer: CIWEM (The Chartered Institution of Water and Environmental Management)
Contact Detail:
CIWEM (The Chartered Institution of Water and Environmental Management) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Membership Manager
✨Tip Number 1
Familiarise yourself with CIWEM's mission and values. Understanding their focus on water and environmental issues will help you align your discussions and demonstrate your passion for the sector during interviews.
✨Tip Number 2
Network with current or former employees of CIWEM. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when tailoring your approach.
✨Tip Number 3
Stay updated on the latest trends in membership marketing and environmental issues. Being knowledgeable about current events and innovations in these areas will allow you to speak confidently about how you can contribute to CIWEM's goals.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've managed in the past. Highlighting your experience with audience segmentation and data analysis will showcase your ability to drive engagement and retention effectively.
We think you need these skills to ace Marketing Membership Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in membership recruitment and retention, as well as your skills in multi-channel marketing campaigns. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the environmental sector and your understanding of CIWEM's mission. Mention how your skills align with the role and provide examples of past achievements that relate to membership engagement and loyalty.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your copywriting abilities. Use clear, concise language and pay attention to detail in your writing to demonstrate your capability.
Highlight Data-Driven Insights: Emphasise your experience with data analysis and CRM tools in your application. Provide examples of how you've used insights to inform marketing strategies and improve member engagement in previous roles.
How to prepare for a job interview at CIWEM (The Chartered Institution of Water and Environmental Management)
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in membership recruitment and retention. Highlight specific campaigns you've managed, focusing on the strategies you used and the results achieved. This will demonstrate your capability to drive growth and engagement.
✨Demonstrate Data-Driven Decision Making
Since the role involves using analytics for audience segmentation and campaign optimisation, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any tools or CRM systems you've worked with to analyse member data.
✨Engage with CIWEM's Mission
Research CIWEM and its values thoroughly. Be ready to articulate how your personal values align with their mission in the environmental sector. Showing genuine interest in their work will set you apart as a candidate who is not just looking for a job, but is passionate about making a difference.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and project management abilities. Prepare scenarios where you've successfully managed multiple projects under tight deadlines, and be ready to explain your approach to overcoming challenges in those situations.
