Head of Marketing & Digital (International Humanitarian Charity) in Stanmore

Civitas Recruitment are delighted to be working with an international humanitarian aid charity delivering life-changing programmes across the Middle East, East Africa and South Asia. The charity supports communities through orphan sponsorship, clean water, schools, housing, food parcels, medical aid and microfinance. This is a pivotal opportunity for an experienced marketing and digital fundraising professional to lead a major brand transformation.

The successful candidate will help reposition the charity as a recognised UK humanitarian organisation, broadening its reach beyond its current donor base and building engagement with the wider public, corporate partners, major donors, trusts and foundations. The role will suit someone with outstanding creative judgement, strong digital fundraising expertise and the confidence to own brand, campaigns, content, website performance and donor acquisition. You will manage freelancers and external agencies, work closely with a creatively experienced CEO, and help shape a high-quality marketing function with strategic visibility.

• Lead the charity’s brand, visual identity, tone of voice and creative direction, ensuring all marketing reflects the standards of a leading humanitarian organisation.
• Develop and deliver annual marketing and digital fundraising strategies, including Ramadan, Qurbani, winter, emergency and year-round acquisition campaigns.
• Own paid digital activity across Meta, Google, Google Ad Grants, TikTok, YouTube and other relevant channels, with a focus on donor acquisition, ROAS and conversion performance.
• Oversee the website, donation pages, landing pages, SEO, email marketing, donor journeys, CRM activity and lapsed donor reactivation.
• Set the social media strategy and content direction, briefing and managing freelance and agency support to maintain a consistently high creative standard.
• Direct video, photography and storytelling content, including occasional international field travel to capture authentic programme stories.
• Report on campaign performance, income, cost per acquisition, donor lifetime value and conversion metrics.

The ideal candidate will bring at least five years’ experience in marketing, digital fundraising, brand or a senior creative role, with a track record of delivering high-quality supporter-facing campaigns. You will have demonstrable experience of brand growth or repositioning, paid digital campaign management, website and donation funnel ownership, and managing freelancers, agencies or small remote teams. You will be highly creative, commercially aware and comfortable using data to improve performance. Strong copywriting, visual literacy, campaign planning and technical confidence across platforms such as Meta Ads Manager, Google Ads, GA4, WordPress and email marketing systems will be important. Charity, international development or humanitarian experience would be advantageous, but evidence of excellent work and measurable results will matter most.

This role requires someone who is both strategic and hands-on: ambitious enough to grow the charity’s public profile, but practical enough to execute, brief, review and improve work at pace. A genuine commitment to humanitarian values and the ability to communicate authentically with diverse audiences are essential.

Please apply immediately or contact Civitas Recruitment for a full job description and an initial discussion. The process is expected to include an initial interview, a strategic creative exercise and a final interview. The successful candidate will be required to complete appropriate references and a DBS check. Civitas Recruitment is committed to equality, diversity and inclusion. We welcome applications from candidates of all backgrounds and communities.