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- Tasks: Lead marketing strategies to enhance brand awareness and engage supporters for a humanitarian cause.
- Company: A UK-based charity transforming lives through eye care in underprivileged communities.
- Benefits: Competitive salary up to £52k, flexible home-based work, and the chance to make a real impact.
- Why this job: Join a mission-driven team and use your marketing skills to support sight restoration globally.
- Qualifications: 5+ years in marketing, with strong leadership and campaign management experience.
- Other info: Opportunity to work on impactful campaigns, especially during significant periods like Ramadan.
Our client is a UK-based international development healthcare charity supporting sight restoration and prevention of blindness operating within Pakistan. With a mission to provide high-quality, free eye care to underprivileged communities, the organisation has transformed the lives of millions. As it strengthens its presence in the UK, it is seeking a seasoned marketing leader to help grow its reach, deepen supporter engagement, and enhance its brand.
This is a senior-level opportunity for a strategic and hands-on marketing professional to lead content, campaigns, and digital engagement. The Head of Marketing will be responsible for growing brand awareness, managing multi-channel campaigns, and delivering high-quality communications that reflect the organisations mission and impact. The role involves managing a small budget and external agencies, while working closely with leadership to align messaging with key goals.
Key responsibilities include:
- Overseeing brand strategy and positioning
- Leading on email, web, social, SEO, and PPC
- Delivering integrated campaigns particularly during high-impact periods such as Ramadan
The role requires strong project management skills and the ability to evaluate campaign performance through analytics and KPI reporting.
The ideal candidate will be an experienced marketing leader with at least five years in the sector, including two or more in a managerial role. You will be well-versed in all areas of marketing, from content creation and digital marketing to branding and campaign execution. Youll bring a strong track record of leading successful campaigns, managing budgets, and using data insights to drive performance. Prior experience and knowledge of the Islamic giving community and managing Ramadan campaigns will be a distinct advantage.
You should have a clear passion for humanitarian causes, excellent communication and interpersonal skills, and the cultural sensitivity required to work within faith-based environments. Knowledge of tools like Mailchimp, CRMs, analytics software, as well as familiarity with Adobe Creative Suite and HTML/CSS would be advantageous.
For further information, please contact Syed at Civitas Recruitment for a full JD. Interviews will be held on a rolling basis.
Head of Marketing (Islamic International Eye Care Charity, Home based in the UK) employer: Civitas Recruitment Ltd
Contact Detail:
Civitas Recruitment Ltd Recruiting Team
We think you need these skills to ace Head of Marketing (Islamic International Eye Care Charity, Home based in the UK)
How to prepare for a job interview at Civitas Recruitment Ltd
✨Know the Organisation Inside Out
Before your interview, make sure you thoroughly research the Islamic International Eye Care Charity. Understand their mission, values, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in their work.
✨Showcase Your Marketing Expertise
Prepare to discuss specific marketing strategies you've implemented in the past. Highlight your experience with multi-channel campaigns, especially during high-impact periods like Ramadan. Be ready to share metrics that demonstrate your success in growing brand awareness and engagement.
✨Demonstrate Cultural Sensitivity
Given the nature of the organisation, it's crucial to convey your understanding of the Islamic giving community. Share any relevant experiences or insights that showcase your ability to connect with diverse audiences and respect cultural nuances in your marketing approach.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their current marketing challenges or how they measure the success of their campaigns. This shows that you're not just interested in the role, but also in contributing to their strategic goals.
