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- Tasks: Join our team to plan and execute innovative events that drive business growth.
- Company: Civica creates software for public services, impacting over 100 million citizens globally.
- Benefits: Enjoy a hybrid work environment, personal development opportunities, and volunteer days.
- Why this job: Shape your career in a fast-paced role while making a difference in communities worldwide.
- Qualifications: Experience in B2B tech marketing and event management is essential; creativity and collaboration are key.
- Other info: This is an 8-month fixed-term position with a focus on learning and inclusivity.
The predicted salary is between 28800 - 42000 £ per year.
We’re Civica, and we create software that helps deliver critical services for citizens all around the world. From local government to education, health, and care, over 5,000 public bodies across the globe use our software to provide essential services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work, supporting the needs of citizens and those who serve them every day. Building on 21 years of continuous growth and success, we’re at a pivotal point in our journey to realise that aspiration.
Based in full-time position fixed-term 8-month hybrid.
This is an exciting opportunity for a creative and results-driven professional to join our highly skilled Central Marketing team as the New Customer Acquisitions Event Marketing Executive .
Working collaboratively across marketing functions, you’ll design and deliver innovative online and offline events aimed at generating Marketing Qualified Leads (MQLs) to fuel our business growth. Partnering with teams in customer insights, product marketing, branding, and operations, you’ll create engaging, high-impact events that make Civica stand out.
Responsibilities
- You’ll take ownership of event planning and supporting communications campaigns: Conceptualising and delivering multi-touch campaigns that promote events and maximise MQL generation.
- Working with external suppliers, exhibition organisers, and internal stakeholders to fulfil the requirements of complex event and campaign briefs.
- Collaborating with Marketing Operations to ensure timely and budget-friendly delivery.
- Running email, A/B testing and using insights to optimise participation and ROI.
- Analysing event performance metrics to refine strategies and enhance results.
This is an excellent career development opportunity for a marketing professional passionate about events, who thrives in a fast-paced environment and is ready to shape a role they can truly make their own.
Requirements
- Proven campaign marketing expertise with a collaborative working style: experience, preferably in B2B tech/SaaS market.
- Proven expertise in delivering online and offline marketing events, ideally with international audiences.
- Strong project management and problem-solving skills with a track record of delivering on time and within budget.
- A creative mindset with a “test and learn” approach to continuously improve outcomes.
- Excellent communication skills to engage and influence stakeholders effectively.
At Civica, we’re passionate about what we do and the citizens we help to serve. If you’d like to champion the use of technology in public services to improve outcomes for citizens and public sector organisations, this is your opportunity.
Join us to unlock your potential, grow your career, and make a real difference to people and communities around the world.
We know that when our people are happy, they work better and have greater job satisfaction. Here’s what you can expect:
- Diversity & Inclusion: We’re all different—and we love this about us. We provide an inclusive, safe, and welcoming environment to all Civicans, new and old.
- Focus on Learning: There are heaps of opportunities to help you grow and be your best. We encourage you to drive your personal development and career.
- Giving Culture: We encourage you to “give back” with benefits such as our Days of Difference leave, where you can volunteer for a charity of your choice.
- Flexible Work: We have the technology and tools to support you working in our hybrid environment.
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Marketing Executive (Event Management) employer: Civica UK Ltd
Contact Detail:
Civica UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Event Management)
✨Tip Number 1
Familiarize yourself with Civica's mission and values. Understanding how we support citizens and public services will help you align your event marketing strategies with our goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing both online and offline events. Highlight specific examples where you've successfully generated Marketing Qualified Leads (MQLs) through innovative campaigns, as this is crucial for the role.
✨Tip Number 3
Demonstrate your collaborative skills by discussing past projects where you worked with cross-functional teams. This will illustrate your ability to partner effectively with various stakeholders, which is essential for this position.
✨Tip Number 4
Prepare to discuss your approach to analyzing event performance metrics. Being able to articulate how you use data to refine strategies and improve outcomes will show that you're results-driven and ready to contribute to our growth.
We think you need these skills to ace Marketing Executive (Event Management)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Executive position. Understand the key responsibilities and required skills, especially focusing on event management and campaign marketing expertise.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B tech/SaaS marketing and event management. Emphasize any previous roles where you successfully delivered online and offline events, showcasing your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for event marketing and your understanding of Civica's mission. Use specific examples from your past experiences to demonstrate how you can contribute to generating Marketing Qualified Leads (MQLs).
Showcase Your Creativity: In your application, include examples of innovative campaigns or events you've managed. Highlight your 'test and learn' approach and how it has led to improved outcomes in your previous roles.
How to prepare for a job interview at Civica UK Ltd
✨Showcase Your Event Management Skills
Be prepared to discuss your previous experience in planning and executing both online and offline events. Highlight specific examples where you successfully generated Marketing Qualified Leads (MQLs) and how you collaborated with different teams to achieve those results.
✨Demonstrate Your Creative Mindset
Civica values creativity, so come ready to share innovative ideas for event concepts. Think about how you can apply a 'test and learn' approach to improve event outcomes and be ready to discuss any past experiences where you implemented this strategy.
✨Prepare for Collaboration Questions
Since the role involves working with various stakeholders, be ready to answer questions about your collaborative working style. Share examples of how you've effectively engaged and influenced stakeholders in previous roles, especially in a B2B tech or SaaS environment.
✨Understand Civica's Mission
Familiarize yourself with Civica's mission and the impact of their software on public services. Be prepared to discuss how your personal values align with their goal of improving outcomes for citizens and public sector organizations.
