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For Companies At a Glance
- Tasks: Drive global events and create impactful marketing campaigns.
- Company: Join Citywire, a leader in the asset management industry.
- Benefits: Generous holiday, flexible working, well-being support, and competitive pension.
- Why this job: Make a real impact in a dynamic environment with diverse teams.
- Qualifications: Experience in digital marketing and proficiency in HubSpot.
- Other info: Collaborative culture that values every voice and promotes growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for an energetic, organised and collaborative Marketing Manager to join our team for a 12‑month maternity cover. A significant focus of this role will be driving the success of 110+ global events each year. You will be the engine behind multi‑channel campaigns that boost event registrations, engagement, and overall brand impact. The ideal candidate will bring a collaborative approach to help deliver strategic marketing initiatives across Citywire’s diverse portfolio.
What You’ll Be Doing
- Strategically develop and execute marketing campaigns for our global events to drive brand awareness, engagement and lead generation in line with Citywire’s objectives.
- Use HubSpot to implement dynamic, targeted email campaigns by building responsive templates, segmenting audiences, and crafting engaging, high‑quality copy.
- Monitor email engagement metrics and adjust strategies to optimise open rates, click‑through rates, and overall campaign effectiveness.
- Collaborate with the Events team to create campaigns that boost registrations and foster engagement, whilst coordinating with the wider Citywire team to ensure consistent and relevant messaging across all touchpoints for virtual events.
- Monitor and analyse campaign data to track performance, identify areas for improvement and measure ROI, while reporting insights to our Head of Digital Marketing to ensure continuous improvement of our marketing strategies.
What You’ll Bring
- A proven track record of running multi‑channel digital marketing campaigns.
- Proficiency in HubSpot (or equivalent) for building emails, landing pages, and automated workflows.
- Strong copywriting and content creation skills with a keen eye for detail.
- A collaborative mindset with the confidence to work across diverse departments.
- A data‑driven approach to improving performance and “what good looks like”.
- Highly organised and able to manage multiple campaigns at pace in a fast‑moving environment.
Meet Citywire
We cover and connect all sides of the $100 trillion global asset management industry – through our news, events, and insights. At Citywire, we uphold a culture rooted in honesty, integrity, and fairness, where every voice is valued and heard. Our culture promotes constructive dialogue and collaboration on a global scale. Join the team at the Heart of Wealth.
Our Perks
- Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years' service, and 30 days after five years' service, in addition to bank holidays.
- Flexible working options.
- Annual allowance for well‑being activities or gym memberships, with assistance available for monthly or annual costs.
- Eye‑test and glasses allowance.
- Competitive private pension scheme.
- Critical illness cover and group life assurance from day one of employment.
- Well‑being support: Access to an independent Employee Assistance Programme, available 24/7.
- Cycle to work scheme and annual travel card loans.
- Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings.
- After two years of continuous service, access group income protection, private medical, and dental insurance.
Citywire is an equal opportunities employer.
Marketing Manager - 12 Month FTC employer: Citywire
Contact Detail:
Citywire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections you make, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove engagement and registrations. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to Citywire directly through our website. Express your interest in the Marketing Manager position and share how you can contribute to our global events.
✨Tip Number 4
Prepare for the interview by researching Citywire’s recent campaigns and events. Bring ideas to the table on how you could enhance their marketing strategies, especially using tools like HubSpot. Show us you’re ready to hit the ground running!
We think you need these skills to ace Marketing Manager - 12 Month FTC
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and events shine through. We want to see how excited you are about driving brand awareness and engagement, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in multi-channel campaigns and HubSpot. We’re looking for someone who can hit the ground running, so connect your past achievements to what we’re doing at Citywire.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see your skills and experience at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Citywire.
How to prepare for a job interview at Citywire
✨Know Your Campaigns
Before the interview, brush up on your experience with multi-channel digital marketing campaigns. Be ready to discuss specific examples where you successfully drove engagement and registrations, especially for events. This will show that you understand the role's focus on event marketing.
✨Master HubSpot
Since proficiency in HubSpot is key for this position, make sure you can talk about your experience using it. Prepare to share how you've built email campaigns, segmented audiences, and monitored metrics. If possible, bring examples of successful campaigns you've executed using the platform.
✨Show Your Collaborative Spirit
This role requires a collaborative approach, so think of instances where you've worked closely with different teams. Be ready to explain how you fostered communication and cooperation to achieve common goals, particularly in a fast-paced environment.
✨Be Data-Driven
Highlight your analytical mindset by discussing how you've used data to improve campaign performance. Prepare to share specific metrics you've tracked, what insights you gained, and how you adjusted strategies based on those insights. This will demonstrate your ability to measure ROI effectively.