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- Tasks: Execute B2B marketing strategies across social media, email, and branding to drive leads.
- Company: Join Citywire, a leader in the global asset management industry, promoting integrity and collaboration.
- Benefits: Enjoy flexible working, generous holiday, well-being allowances, and competitive pension schemes.
- Why this job: Be part of a creative team that values your voice and fosters global impact.
- Qualifications: Experience in digital marketing, particularly B2B, with skills in CRM and campaign analysis.
- Other info: Access to tech purchase schemes and comprehensive well-being support.
The predicted salary is between 28800 - 43200 £ per year.
Junior Digital Marketing Manager
We are looking for a creative and data-driven Junior Digital Marketing Manager to execute impactful B2B marketing strategies across our brand, subscriptions, and products. From social media and paid campaigns to branding and email marketing, you will ensure our digital channels effectively generate awareness, drive leads, and promote our business objectives. Working collaboratively across departments, you’ll have a vital role in maintaining and enhancing our brand presence globally.
What you’ll be doing:
- Creating and implementing multi-channel marketing strategies to drive brand awareness, lead generation, and engagement in line with our business objectives.
- Developing creative and high-quality copy for email marketing and social channels, tailoring messaging to resonate with diverse audiences.
- Supporting product marketing initiatives, working closely with product teams on go-to-market strategies, positioning, and promotional campaigns.
- Collaborating with the design team to maintain brand consistency across marketing campaigns and create engaging assets, including guidelines, posts, and house banners for the website.
- Creating and running effective paid LinkedIn ad campaigns to promote subscriptions, products, and client projects, while also leveraging organic social media.
- Managing email marketing campaigns using HubSpot, including automation workflows, audience segmentation, and A/B testing to optimise performance.
- Regularly analysing data from campaigns to monitor effectiveness, track ROI, and identify learnings, sharing actionable insights with relevant departments and Head of Digital Marketing.
What we’re looking for:
- Proven Digital Marketing Experience: A demonstrated background in B2B digital marketing across email, social media, and paid campaigns, with experience creating and executing impactful strategies.
- Paid Social Expertise: Experience or knowledge in running paid social campaigns, particularly on LinkedIn, with a focus on driving engagement, lead generation, and brand awareness.
- Product Marketing Experience: Experience or knowledge promoting digital products, working closely with product teams to develop go-to-market strategies and campaigns that resonate with global audiences, particularly across the UK, US, and EMEA regions.
- CRM Proficiency: Hands-on experience with a CRM platform, ideally HubSpot, including use of workflows, segmentation, and email creation is ideal, but willingness to learn quickly is vital.
- Creative Flair: The ability to craft compelling copy for various digital channels and collaborate with design teams to develop engaging marketing assets.
- Analytical Mindset: Solid skills in monitoring campaign performance, interpreting data, and using insights to inform future designs and strategies.
- Organised and Collaborative: Highly organised with strong project management skills and a proven ability to work cross-functionally across teams and departments.
- Global Perspective: An understanding of global markets and the ability to tailor campaigns to different regions effectively.
Meet Citywire
We cover – and connect – all sides of the $100 trillion global asset management industry – through our news, events and insights.
At Citywire, we uphold a culture rooted in honesty, integrity , and fairness , where every voice is valued and heard. Our culture promotes constructive dialogue and collaboration on a global scale.
Join the team at the Heart of Wealth.
Our perks:
- Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years’ service, and 30 days after five years’ service, in addition to bank holidays.
- Flexible working options.
- £480 annual allowance for well-being activities or gym memberships, with assistance available for monthly or annual costs.
- Eye-test and glasses allowance.
- Competitive private pension scheme.
- Critical illness cover and group life assurance from day one of employment.
- Well-being support: Access to an independent Employee Assistance Programme, available 24/7.
- Cycle to work scheme and annual travel card loans.
- Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings.
- After two years of continuous service, access group income protection, private medical, and dental insurance.
Citywire is an equal opportunities employer.
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Junior Digital Marketing Manager employer: Citywire Financial Publishers Limited
Contact Detail:
Citywire Financial Publishers Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in B2B digital marketing, especially on platforms like LinkedIn. Understanding what works in your target market can help you stand out during the interview process.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific metrics and outcomes from your campaigns.
✨Tip Number 3
Highlight any experience you have with HubSpot or similar CRM platforms. If you don’t have direct experience, be prepared to discuss how quickly you can learn new tools and your approach to mastering them.
✨Tip Number 4
Demonstrate your creative flair by bringing a portfolio of your best copywriting and marketing materials. This will give you an edge in showing how you can contribute to their branding and messaging efforts.
We think you need these skills to ace Junior Digital Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Junior Digital Marketing Manager position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven digital marketing experience, particularly in B2B settings. Showcase specific examples of successful campaigns you've managed, especially those involving email marketing, social media, and paid campaigns.
Showcase Your Creativity: Since the role requires creative flair, include samples of your work or describe projects where you developed engaging copy and marketing assets. This could be anything from email campaigns to social media posts that drove engagement.
Demonstrate Analytical Skills: Mention your experience with data analysis and how you've used insights to improve campaign performance. If you have experience with tools like HubSpot, highlight this to show your CRM proficiency and willingness to learn.
How to prepare for a job interview at Citywire Financial Publishers Limited
✨Showcase Your Digital Marketing Experience
Be prepared to discuss your previous B2B digital marketing experiences, especially in email, social media, and paid campaigns. Highlight specific strategies you've executed and the results they achieved.
✨Demonstrate Paid Social Expertise
Since the role emphasizes running paid LinkedIn campaigns, come equipped with examples of past campaigns you've managed. Discuss your approach to targeting, engagement, and lead generation.
✨Highlight Your Analytical Skills
Prepare to talk about how you monitor campaign performance and use data to inform your strategies. Share specific metrics you've tracked and how you've applied insights to improve future campaigns.
✨Emphasize Collaboration and Creativity
This role requires working closely with various teams. Be ready to share examples of how you've collaborated on projects and how your creative flair has contributed to successful marketing assets.
