Head of Sales and Distribution
Head of Sales and Distribution

Head of Sales and Distribution

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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City Wonders

At a Glance

  • Tasks: Lead the Sales and Distribution team to drive profitable revenue growth and build strong partnerships.
  • Company: Join City Wonders, a top-rated tour operator delivering unforgettable experiences across Europe and NYC.
  • Benefits: Competitive salary, travel opportunities, and a dynamic work environment focused on growth.
  • Why this job: Make a real impact in the tourism industry while leading a passionate team.
  • Qualifications: 5+ years in B2B sales, team management experience, and a passion for travel.
  • Other info: Flexible working arrangements and opportunities for professional development.

The predicted salary is between 36000 - 60000 £ per year.

City Wonders is one of the largest and most-respected tour operators delivering amazing guest experiences in multiple European cities as well as New York City. We specialize in innovative high-quality tours featuring unique customer benefits and world-class customer service. These brand pillars differentiate City Wonders in the marketplace.

City Wonders is seeking an experienced forward-thinking Head of Sales and Distribution. The right candidate will have exceptional relationship development abilities, an analytical mind, proven management experience, and is also someone who is commercially driven. This position is responsible for profitable revenue generation. This is a full-time position based within western Europe or the UK.

What will you be responsible for every day in City Wonders?

  • Manage the Sales and Distribution team to optimize profitable revenue growth.
  • Work with your team to ensure strong multi-tiered relationships with distribution partners.
  • Act as the primary day-to-day Director-level contact with key accounts to secure and implement primary product placement initiatives on each distributor, including but not limited to product rollout, merchandising and marketing initiatives.
  • Drive profitable revenue production, ensuring the distributors load, promote, and sell products consistent with the company's overall sales strategy.
  • Contribute to the development of our online distribution strategy, focused on a return-on-investment approach to reach the distribution revenue objectives.
  • Demonstrate a strong external focus, including tourism industry involvement, to ensure that City Wonders maintains and grows its leadership position.
  • Gather and share marketplace intelligence and distributor feedback with key internal stakeholders to improve our products and positioning.
  • Develop and maintain knowledge of our products, services, and brand, to ensure distributors are kept up to date with the latest information on itinerary, content, selling points, and pricing.
  • Analyze sales data to conduct periodic business reviews with distributors.
  • Work closely with Destination Management (Product Development) and Revenue Management teams to continuously optimize product presence and pricing through distribution partners.
  • Continuously review performance metrics to spot issues and trends, then make relevant recommendations.
  • Work with other company teams to take advantage of revenue opportunities and quickly resolve issues.

Do you have the right skills and fit?

  • 5+ years of B2B sales experience required with a primary focus on profitable revenue growth.
  • 3+ years of managing a team to deliver strong and consistent results.
  • Online travel distribution or OTA experience a plus.
  • Experience strategy for a global customer base is a plus, particularly for EMEA and US originations.
  • Proficiency with technology, including Microsoft Office 365 applications, such as Excel, Word, and PowerPoint.
  • Positive "can do" attitude with strong emotional intelligence (EQ) skills.
  • Excellent written and oral communication skills in English.
  • Solid presentation, persuasion, sales, and relationship building skills; strong distributor and internal stakeholder relationships will be key for success in this role.
  • Self-motivated and highly organized.
  • Analytical with proven track record for delivering results.
  • Flexibility to travel.
  • Bachelor's degree in tourism related field or business.
  • Must have already established the legal right to work in the EU or UK prior to applying.

Head of Sales and Distribution employer: City Wonders

City Wonders is an exceptional employer that prioritises employee growth and development within a vibrant work culture, making it an ideal place for the Head of Sales and Distribution role. With a focus on innovative high-quality tours and world-class customer service, employees benefit from a collaborative environment that encourages creativity and strategic thinking. Located in western Europe or the UK, City Wonders offers unique opportunities to engage with key industry players while driving profitable revenue growth in a dynamic and supportive setting.
City Wonders

Contact Detail:

City Wonders Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales and Distribution

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks, attend events, and join online forums. Building relationships can open doors that a CV just can't.

✨Tip Number 2

Show off your skills in interviews! Prepare to discuss your past successes and how they relate to the role. Use specific examples to demonstrate your analytical mind and relationship-building abilities.

✨Tip Number 3

Research City Wonders inside out! Know their products, services, and market position. This will help you tailor your approach and show you're genuinely interested in contributing to their success.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at City Wonders.

We think you need these skills to ace Head of Sales and Distribution

Relationship Development
Analytical Skills
Management Experience
Commercial Acumen
Sales Strategy Development
Online Distribution Strategy
Market Intelligence Gathering
Product Knowledge
Sales Data Analysis
Performance Metrics Review
Team Collaboration
B2B Sales Experience
Emotional Intelligence (EQ)
Communication Skills
Presentation Skills

Some tips for your application 🫡

Show Your Sales Savvy: When you're writing your application, make sure to highlight your B2B sales experience. We want to see how you've driven profitable revenue growth in the past, so share specific examples that showcase your success!

Team Management Matters: Don’t forget to mention your team management skills! We’re looking for someone who can lead a team effectively, so include any relevant experiences where you’ve motivated and guided others to achieve strong results.

Be Data-Driven: Since this role involves analysing sales data, it’s a good idea to demonstrate your analytical skills in your application. Share instances where you've used data to make informed decisions or improve performance – we love a numbers-driven approach!

Keep It Professional Yet Personal: While we appreciate professionalism, don’t shy away from letting your personality shine through. A positive 'can do' attitude and strong communication skills are key, so make sure your application reflects that. And remember, apply through our website for the best chance!

How to prepare for a job interview at City Wonders

✨Know Your Numbers

As a Head of Sales and Distribution, you'll need to demonstrate your analytical skills. Brush up on key sales metrics and be ready to discuss how you've used data to drive revenue growth in previous roles. This shows you’re not just about relationships but also about results.

✨Showcase Your Leadership Style

Prepare to talk about your management experience. Think of specific examples where you’ve led a team to success, especially in a B2B context. Highlight your ability to motivate and develop your team, as this is crucial for the role.

✨Understand the Market

Research City Wonders and its competitors thoroughly. Be prepared to discuss current trends in the tourism industry and how they might impact sales strategies. This will show that you have a strong external focus and are ready to contribute to the company’s leadership position.

✨Be Ready to Discuss Strategy

Think about your approach to online distribution and how you would develop a return-on-investment strategy. Prepare to share your ideas on optimising product presence and pricing through distribution partners, as this aligns with the company's goals.

Head of Sales and Distribution
City Wonders
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