At a Glance
- Tasks: Lead sales performance and drive team success at BYD Plymouth dealership.
- Company: Join BYD, a leading car company committed to sustainable transport and innovation.
- Benefits: Competitive salary, bonus structure, company car, and generous holiday allowance.
- Other info: Join a family-owned business recognised as an Outstanding Company to Work For.
- Why this job: Make an impact in a fast-paced environment with growth opportunities.
- Qualifications: Proven sales leadership experience in automotive with a track record of success.
The predicted salary is between 38250 - 46750 £ per year.
We are looking for a proven Sales Professional to take responsibility for sales performance at our BYD Plymouth dealership. This is a critical leadership role focused on driving volume, profit, and team performance within a fast-paced, premium brand environment. This role will require maximising every revenue opportunity, maintaining pace and intensity across the sales operations, and building a team that consistently delivers against ambitious targets.
Based at BYD Plymouth, you will lead the full sales function, with accountability for commercial performance, stock management, margin control and team delivery across the site.
About the Business: BYD (Build Your Dreams) is a leading car company, renowned for their commitment to sustainable transportation and innovative technology. In 2025, BYD had record-breaking sales across the UK.
City West Country are a privately owned, award-winning automotive group with over 40 years of industry experience, operating successful dealerships across Exeter, Taunton, Plymouth and Truro and now in our brand-new dealership in Paignton. We pride ourselves on strong family values and have been recognised as an Outstanding Company to Work For by Best Companies for the past three years.
The Role – Sales Leadership & Commercial Delivery: As Sales Manager, you will be responsible for all aspects of the sales operation, ensuring that performance is consistently delivered across volume, margin and customer outcomes. You will:
- Take responsibility for sales volume, profitability and departmental KPIs
- Drive a high-performance sales culture, setting pace, standards and expectations daily
- Maximise revenue through strong control of stock, pricing, F&I and conversion
- Lead, coach and develop people to improve individual and team output
- Use data and performance insight to identify gaps, act quickly and drive improvement
- Ensure full alignment with manufacturer standards while optimising commercial return
- Maintain strong operational discipline across processes, compliance and reporting
This role requires a leader who thrives on targets, performance management and delivering measurable results.
What We’re Looking For: We are seeking a commercially driven sales leader with a proven track record of delivering results in a volume or premium dealership environment. You will bring:
- Strong experience in automotive sales leadership, ideally at Sales Manager level
- A consistent track record of delivering sales targets, margin performance and F&I penetration
- Ability to drive energy, accountability and performance standards across a team
- Strong commercial awareness, with a clear understanding of dealership economics and profit levers
- Confidence in managing stock profiles, pricing strategy and pipeline conversion
- Resilience, pace and the ability to perform in a target-driven, high-pressure environment
What’s on Offer: Competitive salary with a performance-driven bonus structure, company car scheme, 25 days holiday + bank holidays (increasing with service), alternate Saturday working, benefits platform, EAP and wellbeing support, ongoing leadership development and progression opportunities.
Join Us: If you are a results-driven sales leader looking to step into a high-impact role where performance is recognised and rewarded, we want to hear from you.
Sales Manager - BYD Plymouth employer: City West Country
At Mercedes-Benz in Probus, Truro, we pride ourselves on being an exceptional employer that values our Sales Consultants as key drivers of customer satisfaction and business success. Our supportive work culture fosters collaboration and personal growth, offering ongoing training and development opportunities to enhance your skills in the automotive industry. With a focus on building long-term relationships with customers, you will enjoy a rewarding career in a prestigious brand known for its commitment to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - BYD Plymouth
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager - BYD Plymouth at City West Country, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including City West Country. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager - BYD Plymouth. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager - BYD Plymouth
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for City West Country:When writing your cover letter, make sure to tailor your message specifically for City West Country. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at City West Country
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show City West Country that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show City West Country that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with City West Country’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
