The General Manager will lead a complex operation across Plymouth sites, overseeing Mercedes‑Benz passenger car and van sales & service. This demanding yet rewarding role requires strong people relationships, leadership and operational excellence.
About the Business
City West Country a privately owned, ambitious automotive group with over 40 years of heritage and a clear growth agenda. Operating across the South West, we represent a portfolio of leading and emerging brands and continue to invest in new opportunities for market expansion.
Our culture combines pace, accountability and entrepreneurial thinking with strong values and long-term leadership. This is a business where high performers can genuinely influence direction and outcomes.
With an annual turnover exceeding £368 million, CWC are ranked as the 47th largest dealer group in the UK according to the AM-online AM100 report, and hold the 50th position in the Scoosh Top 100 Car Dealers rankings.
The Role – Commercial Ownership & Leadership
As General Manager, you will operate as the leader of the business unit with full P&L responsibility. You will deliver the commercial direction, drive revenue performance, and ensure operational delivery aligns with growth targets and strategic objectives.
You will:
- Be responsible for the full commercial performance of the dealership, across sales, aftersales and customer experience
- Lead and develop a high-performing management team, building capability and accountability at every level
- Drive revenue growth, margin improvement and cost control through clear strategy and disciplined execution
- Identify and capitalise on market opportunities across all revenue streams
- Build strong manufacturer partnerships and ensure brand standards are commercially leveraged
- Create a performance culture driven by data, KPIs and continuous improvement
- Enhance customer retention and lifetime value through excellence in delivery and service
This is a role for a leader who sees the bigger picture, challenges the status quo, and consistently raises the bar
What We’re Looking For
We are looking for a proven commercial leader with the credibility and presence to lead a complex, multi-channel operation.
You will bring:
- A strong track record of delivering sustainable revenue and profit growth at General Manager or senior Head of Department level
- Deep understanding of dealership economics, including P&L ownership, margin management, and cost control
- Demonstrable success in leading large, multi-functional teams and developing future leaders
- Strong strategic capability – able to translate market insight into business performance
- High levels of resilience, pace, and accountability in a results-driven environment
- Credibility with OEM partners and a strong grasp of brand-led performance frameworks
What’s on Offer
- Competitive salary with a meaningful, performance-linked bonus structure
- Senior Managers car scheme
- Pension (7% employer contribution)
- 25 days holiday + bank holidays (increasing with service)
- EAP and broader wellbeing support
- Access to benefits platform and lifestyle perks
- Ongoing leadership development and career progression
Join Us
If you are a commercially driven leader ready to take full responsibility for a significant operation and deliver the next phase of growth, we want to hear from you.
General Manager - Mercedes-Benz of Plymouth employer: City West Country
At Mercedes-Benz in Probus, Truro, we pride ourselves on being an exceptional employer that values our Sales Consultants as key drivers of customer satisfaction and business success. Our supportive work culture fosters collaboration and personal growth, offering ongoing training and development opportunities to enhance your skills in the automotive industry. With a focus on building long-term relationships with customers, you will enjoy a rewarding career in a prestigious brand known for its commitment to excellence.
