We are looking for a proven Sales Professional to take responsibility for sales performance at our BYD Plymouth dealership. This is a critical leadership role focused on driving volume, profit, and team performance within a fast-paced, premium brand environment.
This role will require maximising every revenue opportunity, maintaining pace and intensity across the sales operations, and building a team that consistently delivers against ambitious targets.
Based at BYD Plymouth, you will lead the full sales function, with accountability for commercial performance, stock management, margin control and team delivery across the site.
About the Business
BYD (Build Your Dreams) is a leading car company. Founded in 1995, BYD are renowned for their commitment to sustainable transportation and innovative technology. In 2025 BYD had record breaking sales across the UK and things are only getting better.
So why work for us?
City West Country are a privately owned, award‑winning automotive group with over 40 years of industry experience, operating successful dealerships across Exeter, Taunton, Plymouth and Truro and now in our brand-new dealership in Paignton. That’s right, while others are streamlining their operations, we are growing, and we need the right Technicians to join us on this journey.
Owned by a father‑and‑son team, we pride ourselves on strong family values. For the past three years, we have also been recognised as an Outstanding Company to Work For by Best Companies! With an annual turnover exceeding £368 million, CWC are ranked as the 47th largest dealer group in the UK according to the AM-online AM100 report , and hold the 50th position in the Scoosh Top 100 Car Dealers rankings.
The Role – Sales Leadership & Commercial Delivery
As Sales Manager, you will be responsible for all aspects of the sales operation, ensuring that performance is consistently delivered across volume, margin and customer outcomes.
You will:
- Take responsibility for sales volume, profitability and departmental KPIs
- Drive a high-performance sales culture, setting pace, standards and expectations daily
- Maximise revenue through strong control of stock, pricing, F&I and conversion
- Lead, coach and develop people to improve individual and team output
- Use data and performance insight to identify gaps, act quickly and drive improvement
- Ensure full alignment with manufacturer standards while optimising commercial return
- Maintain strong operational discipline across processes, compliance and reporting
This role requires a leader who thrives on targets, performance management and delivering measurable results.
What We’re Looking For
We are seeking a commercially driven sales leader with a proven track record of delivering results in a volume or premium dealership environment.
You will bring:
- Strong experience in automotive sales leadership, ideally at Sales Manager level
- A consistent track record of delivering sales targets, margin performance and F&I penetration
- Ability to drive energy, accountability and performance standards across a team
- Strong commercial awareness, with a clear understanding of dealership economics and profit levers
- Confidence in managing stock profiles, pricing strategy and pipeline conversion
- Resilience, pace and the ability to perform in a target-driven, high-pressure environment
What’s on Offer
- Competitive salary with a performance-driven bonus structure
- 25 days holiday + bank holidays (increasing with service)
- Alternate Saturday working
- Benefits platform, EAP and wellbeing support
- Ongoing leadership development and progression opportunities
Join Us
If you are a results-driven sales leader looking to step into a high-impact role where performance is recognised and rewarded, we want to hear from you.
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Sales Manager - BYD Plymouth employer: City West Country Ltd
City West Country Ltd is an exceptional employer located in Taunton, offering a dynamic work environment where teamwork and innovation thrive. With a strong focus on employee development, we provide ample opportunities for growth and advancement within the company, alongside a commitment to maintaining high technical and quality standards that ensure our team members take pride in their work. Join us to be part of a supportive culture that values excellence and delivers outstanding customer experiences.
