At a Glance
- Tasks: Drive brand awareness and create engaging content for our exciting automotive brands.
- Company: Join City West Country, an award-winning automotive group with strong family values.
- Benefits: Enjoy 25 days holiday, employee car scheme, and exclusive discounts on big brands.
- Other info: Be part of a diverse team that values equality and personal growth.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience with CMS, eMarketing platforms, and a passion for creativity.
The predicted salary is between 30000 - 30000 £ per year.
Salary: £30,000.00
Hours: Monday to Friday 08:30-17:00
Location: Exeter
This is a fantastic opportunity to join City West Country Ltd in our Exeter Head Office as a Marketing Specialist on a six month maternity cover contract. In this role, you'll take ownership of marketing activity across our newly acquired Chery dealerships, our used car division Tangelo and our Fleet platform, while also supporting other brands within the wider business such as Mercedes-Benz and Maxus. It's a varied and fast-paced position that would suit an experienced marketeer who enjoys problem solving, managing multiple priorities and making a real impact.
While this is predominantly a Monday to Friday role, it will require some weekend working to help with our events and answering customer queries via our Social Media platforms, this will be given back as time in lieu. This is a rare and exciting opportunity to play a key role in building the profile of a new brand, while benefiting from the support and guidance of an already established team within a growing business.
Who are City West Country? We are a privately owned, award-winning automotive group with over 40 years of industry experience, operating successful dealerships across Exeter, Taunton, Plymouth and Truro. As our business continues to expand, we're offering the right candidate the chance to thrive in a fast-paced, forward-thinking environment. Owned by a father-and-son team, we pride ourselves on strong family values. For the past three years, we have also been recognised as an Outstanding Company to Work For by Best Companies!
What can we offer you?
- Employee Car Scheme
- 25 days' holiday + bank holidays
- Scottish Widows salary sacrifice pension scheme
- Access to our exclusive Benefits Hub - discounts on big brands
- Employee Assistance Programme
- Cycle to work scheme and eye care vouchers
- Life assurance 1 x basic salary
- Long Service Awards to celebrate your milestones
What You'll Be Doing
As a Marketing Specialist you will drive brand awareness and lead generation by creating engaging content across the CWC portfolio, delivering targeted marketing campaigns to support Sales and Aftersales, and managing Fleet and SME communications.
Key Responsibilities:
- Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities.
- Ownership of Fleet and SME channels for brands within the CWC portfolio, driving growth, engagement and lead generation.
- Create and schedule content in line with content calendar, taking into account key requirements from the manufacturer and market indicators.
- With support of the website lead, create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses.
- Liaise with and co-ordinate engaging content via videographers, photographers and influencers.
- Support with analysing and reporting on individual activities, tracking openers, CTR, engagement and conversions.
- Email marketing in line with CWC and manufacturer requirements and campaigns for the purpose of generating leads and lead nurturing.
- Support with workflows using marketing platforms such as HubSpot and SugarCRM.
- Where applicable, support the business with advertising and PR opportunities (organic and paid).
- Provide reporting and insights when required for marketing board meetings.
- Support the business with the set up and launch of new projects and brands.
- Conduct competitor research bi-annually to understand competitor communication and customer journeys.
What We're Looking For:
- Experience with a CMS (preferably Wordpress or Magento) and Google Analytics.
- Experience with eMarketing and automation platforms (preferably Hubspot).
- eCommerce experience is essential.
- Graphic design experience (Adobe) desirable.
- Experience with paid social ads desirable.
- SEO/GEO experience desirable.
- Organised self-starter.
- Maintain calm under pressure.
- Great multi-tasker and project management skills.
- A willingness to learn.
- Strong communicator.
- Works effectively as part of a team.
Is This You? We are passionate about creating a diverse and inclusive place to work, with a commitment to equality and fairness at the heart of our values and everyday practices and policies. We aim to recruit, nurture and retain a diverse workforce that reflects the diversity of our customer base.
Marketing Specialist - Exeter employer: City West Country Ltd
City West Country Ltd is an exceptional employer located in Taunton, offering a dynamic work environment where teamwork and innovation thrive. With a strong focus on employee development, we provide ample opportunities for growth and advancement within the company, alongside a commitment to maintaining high technical and quality standards that ensure our team members take pride in their work. Join us to be part of a supportive culture that values excellence and delivers outstanding customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - Exeter
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Specialist - Exeter
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at City West Country Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at City West Country Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at City West Country Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at City West Country Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show City West Country Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure City West Country Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for City West Country Ltd, so think on your feet and don't hesitate to showcase your creativity!
