At a Glance
- Tasks: Lead CRM and marketing strategies to enhance customer loyalty and drive sales.
- Company: Join a market-leading retailer with a focus on innovation and inclusivity.
- Benefits: Enjoy flexible working, life assurance, mental health support, and a comprehensive benefits package.
- Other info: Be part of a diverse workplace that values your unique contributions.
- Why this job: Make a real impact in a dynamic team while growing your career in marketing.
- Qualifications: Proactive attitude, team player, and a passion for customer-first strategies.
The predicted salary is between 45000 - 55000 £ per year.
Benefits Package and Cultural Environment:
- Bonus Discounts, savings and cash back at numerous retailers
- Life assurance
- Extended family policy including maternity, paternity, additional annual leave and more
- Mental Health First Aiders and Employee Assistance Programme
- Complete induction and a company that lets you grow and encourages development
- Financial education and loans
- Flexible working options
- A business striving to create an environment of inclusion so everyone can be their true self
- And more!
The Role:
You'll be in charge of developing and implementing our entire CRM and marketing game plan. This role focuses on warmly welcoming new customers, making sure our current customers feel loved, and building lasting loyalty every step of the way.
Key Responsibilities:
- Develop and execute data-driven CRM strategies to enhance the customer lifecycle and increase sales/profits.
- Manage and maintain our CRM platform and work with our Sales and Digital teams to drive performance.
- Own our customer-facing Marketing campaigns to support our promotional activity and new product launches.
- Work with our Finance team to improve our customer segmentation to deliver personalised and targeted Marketing and CRM activity.
- Track, analyse, and report on KPIs related to our Marketing and CRM initiatives, to continually drive improvement in these areas.
- Train and support our colleagues to use our CRM platform effectively.
You:
You'll live and breathe our customer-first ethos, with a proactive and forward-thinking approach to learning and expanding your knowledge. You'll be driven to make a real success of your career, actively seeking to learn and understand new challenges and products. You'll be a real team player, working within a small technical team, taking pride in all that you do and the value you add to our customers and business.
Us:
The Underfloor Heating Store is a market-leading online retailer of electric and water underfloor heating systems and associated products direct to consumers. Our huge range of underfloor heating products means there's something for every project and every budget. As part of the Highbourne Group which proudly consists of City Plumbing, PTS, DHS, NSS, The Underfloor Heating Store, Plumbnation and Plumbworld, we're proud of our reputation for selling quality products to both trade and retail customers and we're super excited about our future! We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.
We're passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don't want you to 'fit' our culture, we want you to enrich it.
UFHS - CRM and Marketing Manager in London employer: City Plumbing
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