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For Companies At a Glance
- Tasks: Lead digital marketing strategies to attract and retain customers through innovative content.
- Company: Join City Plumbing, a leader in plumbing and heating products with a focus on growth.
- Benefits: Enjoy bonuses, flexible working, discounts, and a supportive work environment.
- Other info: Hybrid working model with a commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic role while developing your leadership skills.
- Qualifications: Strong digital marketing experience and proven leadership in a fast-paced environment.
The predicted salary is between 40000 - 50000 £ per year.
Come and join us as a results driven Digital Marketing Manager, for a 12 month maternity cover contract, who will be responsible for the digital acquisition and retention channel strategy across all of our digital platforms.
The Role
As our Digital Marketing Manager you'll be focused on attracting a predominantly trade installer audience (with some retail) through personalised and relevant content. You'll be accountable for all elements of channel performance to ensure that appropriate Digital reach and ROAS metrics are achieved. As our Digital Marketing Manager you'll ensure the digital marketing team is aligned with the business trading plan and provide relevant performance and market insights to the trading and commercial teams, whilst identifying new channel opportunities to ensure that we stay ahead of the curve.
Key Responsibilities
- Drive customer acquisition and retention through SEO, paid media, and email channels to ensure a seamless visitor journey.
- Provide dedicated line management and development support to a team of four, including three Senior Digital Marketing Executives and a Digital Content Manager.
- Lead the migration to a new operating model for SEO and paid activity to keep us at the forefront of digital marketing.
- Oversee the production of high-quality onsite copy and category content to improve search visibility and address customer needs.
- Collaborate with internal and external partners to ensure acquisition spend is efficient and aligned with commercial margin targets.
- Ensure all marketing communications comply with GDPR and advertising standards while fostering a culture of psychological safety within the team.
This is a hybrid-based opportunity (1-2 days in the office) with true flexibility to work from home, but you should be within commutable distance of our offices in Crick, Northamptonshire.
You’ll live and breathe our passion and hunger to drive forward real change. You’ll be excited to be involved in something new, and will take great pride in the direction and rate at which our business is set to grow.
Skills and competencies
- Strong leadership experience within the Digital Marketing space (preferably working within a growth retail business - although experience in other industries would be considered).
- Proven experience of managing a £1.5m+ digital marketing budget to drive £multi-million revenue and managing the digital marketing strategy.
- Experience leading specialised teams with the ability to inspire and develop others whilst embedding best practice across your team.
- A commercial mindset with the ability to work in a fast-paced growth business.
- Experience working in a data-driven retail/ecommerce environment with demonstrable experience utilising data and analytics to drive growth through marketing activities.
Benefits Package and Cultural Environment
- Bonus
- Enhanced Pension
- Discounts, savings and cash back at numerous retailers
- Life assurance
- Extended family policy including maternity, paternity, additional annual leave and more
- Mental Health First Aiders and Employee Assistance Programme, we look out for each other
- Complete induction and a company that lets you grow and encourages development
- Financial education and loans
- Flexible working options
- A business striving to create an environment of inclusion so everyone can be their true self
- And more!
We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to 'fit' our culture, we want you to enrich it.
We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.
Digital Marketing Manager in Crick employer: City Plumbing
Contact Detail:
City Plumbing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Crick
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns and results. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how your experience aligns with their goals, especially around customer acquisition and retention.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Digital Marketing Manager in Crick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with digital acquisition and retention strategies, and don’t forget to mention any relevant leadership roles you've had. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our needs. Be sure to mention specific achievements that demonstrate your ability to manage budgets and lead teams effectively.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your experience with analytics in your application. Share examples of how you've used data to drive growth and improve channel performance. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at City Plumbing
✨Know Your Digital Marketing Metrics
Familiarise yourself with key performance indicators like ROAS and customer acquisition costs. Be ready to discuss how you've used these metrics in past roles to drive results, especially in a retail or e-commerce context.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in digital marketing. Highlight your experience in managing budgets and developing team members, as this role requires strong leadership and the ability to inspire others.
✨Understand the Audience
Research the trade installer audience and think about how you can tailor content to meet their needs. Be prepared to share ideas on how to attract and retain this specific demographic through personalised marketing strategies.
✨Stay Ahead of Digital Trends
Demonstrate your knowledge of current digital marketing trends, particularly in SEO and paid media. Discuss any innovative strategies you've implemented in the past and how you plan to keep the company at the forefront of digital marketing.